Rascasse Audience Intelligence

Spring cleaning Audience in Germany

A data profile of the people who buy, follow and care about Spring cleaning in Germany — modelled from more than twelve digital signal sources. Spring cleaning has an estimated audience of 1,663,201 people in Germany.

#55among TV series in Germany#2234among Topic in Germany#301in Home & Garden

The average Spring cleaning fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Luck, Self storage, Pillow, with strongest over-indexing on Luck (25.29× the country average).

Demographically, the Spring cleaning audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Spring cleaning fan in Germany is more female, around 41.7 years old, with strong Quality Awareness tendencies and a notable affinity for Luck.

Category: Home & Garden · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spring cleaning profile in Germany.

Audience size
1.7M
in Germany
Gender
63.8%♀
36.2% male
Age
41.7
average years
Country rank
#4042
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Spring cleaning fans

63.8% are female, 36.2% are male, average age 41.7.

Fig. 02

Gender split

63.8%
Female
36.2%
Male
Demographic split for Spring cleaning audience in Germany
MetricValue
Female63.8%
Male36.2%
Average age41.7
Estimated audience size1,663,201
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Spring cleaning audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3923%
40-4924%
50+22%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Spring cleaning audience comes from Germany.

Worldwide audience distribution share by country for Spring cleaning
CountryShare
United States33.4%
United Kingdom7.7%
Brazil3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spring cleaning audience in Germany is strongest.

Fig. 05

Top regions by affinity

Spring cleaning fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~60K1.19×
02Thüringen~50K1.19×
03Sachsen-Anhalt~50K1.18×
04Bremen~20K1.18×
05Sachsen~90K1.08×
06Berlin~70K1.00×
07Saarland~20K1.00×
08Hamburg~40K0.99×
09Schleswig-Holstein~60K0.97×
10Nordrhein-Westfalen~300K0.91×
11Baden-Württemberg~200K0.91×
12Niedersachsen~100K0.91×
13Bayern~200K0.89×
14Rheinland-Pfalz~70K0.89×
15Mecklenburg-Vorpommern~30K0.88×
16Hessen~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Spring cleaning, Germany
0.82×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spring cleaning audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spring cleaning audience
#·InterestCategoryAffinity×
01LuckHealth25.29×
02StrandkorbHome & Garden25.29×
03Floor cleaningHome & Garden24.92×
04Self storageHome & Garden22.82×
05Kitchen cabinetHome & Garden13.71×
06Kitchen gardenHome & Garden11.60×
07Kaufhaus des WestensShopping9.36×
08Saw (franchise)Movies & TV8.55×
09PillowHome & Garden8.50×
10HousekeepingTravel & Leisure6.78×
11CleanlinessHome & Garden6.22×
12Home RenovationsHome & Garden5.02×
13Garden furnitureHome & Garden4.98×
14Veterinary medicineBusiness & Career3.74×
15Lena Meyer-LandrutMusic & Radio3.68×
16KitchenwareHome & Garden3.56×
17Vacuum cleanerHome & Garden3.41×
18Discounts and allowancesShopping2.82×
19Efficient energy useTechnology & Electronics2.43×
20TipicoGames2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spring cleaning audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spring cleaning audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.81×
Career OrientationPOWER1.48×
Design AffinityPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spring cleaning audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Social Media UsageJOY0.92×
TravellingTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Spring cleaning have in Germany?

Spring cleaning has an estimated audience of 1,663,201 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Spring cleaning fans?

63.8% of Spring cleaning fans are female, 36.2% are male, with an average age of 41.7 years.

03

Which brands do Spring cleaning fans like most?

Spring cleaning fans show strongest brand affinity for Luck (25.29×), Self storage (22.82×), and Pillow (8.5×) over the country average.

04

Where do Spring cleaning fans live in Germany?

Spring cleaning fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Spring cleaning fans also like?

Beyond Spring cleaning itself, the audience over-indexes on Self storage (22.82×), Pillow (8.5×), Floor cleaning (24.92×), and Kitchen cabinet (13.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Spring cleaning audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Spring cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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