Spring cleaning Audience in Germany
Spring cleaning has an estimated audience of 1,663,201 people in Germany. 63.8% are female, 36.2% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Progressive rock, Gil Ofarim, Motion Picture Association of America, Product design.
The average Spring cleaning fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Progressive rock, Gil Ofarim, with strongest over-indexing on Artistic inspiration (4.85× the country average). Demographically, the Spring cleaning audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Price Sensitivity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: TV series
Demographics of Spring cleaning fans
| Metric | Value |
|---|---|
| Female | 63.8% |
| Male | 36.2% |
| Average age | 41.7 |
| Estimated audience size | 1,663,201 |
Audience persona
The typical Spring cleaning fan in Germany is more female, around 41.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 343,079 | 0.94× |
| Bayern | 243,729 | 0.91× |
| Baden-Württemberg | 211,265 | 0.93× |
| Niedersachsen | 149,453 | 0.93× |
| Hessen | 99,349 | 0.78× |
| Sachsen | 92,041 | 1.13× |
| Berlin | 75,351 | 1.01× |
| Rheinland-Pfalz | 71,507 | 0.86× |
| Brandenburg | 66,720 | 1.29× |
| Schleswig-Holstein | 55,598 | 0.93× |
| Thüringen | 54,615 | 1.29× |
| Sachsen-Anhalt | 53,731 | 1.25× |
| Hamburg | 36,772 | 0.98× |
| Mecklenburg-Vorpommern | 20,296 | 0.64× |
| Bremen | 18,322 | 1.29× |
| Saarland | 17,165 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 4.85× | Arts & Culture |
| Progressive rock | 3.84× | Music & Radio |
| Gil Ofarim | 2.15× | Music & Radio |
| Motion Picture Association of America | 13.24× | Movies & TV |
| Product design | 2.45× | Business & Career |
| Collectable | 2.24× | Kids & Family |
| Time (magazine) | 2.26× | News |
| Natural rubber | 2.43× | Cars & Mobility |
| Mothercare | 1.89× | Kids & Family |
| Brunello Cucinelli | 4.51× | Fashion & Accessoires |
| Fairy Tail Anime | 25.74× | Movies & TV |
| Eiffel (band) | 7.77× | Music & Radio |
| Women's empowerment | 3.06× | Politics & Society |
| Jack White | 1.57× | Movies & TV |
| Gloria | 3.58× | Music & Radio |
| Al Ahly SC | 2.39× | Sports |
| Efficiency | 6.74× | Business & Career |
| Caprivi Strip | 5.87× | |
| Sixx | 1.85× | Movies & TV |
| The Equalizer | 2.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.98 |
| Sustainability | BALANCE | 1.94 |
| Quality Awareness | PREMIUM | 1.81 |
| Sports Activity | POWER | 1.8 |
| Design Affinity | PREMIUM | 1.64 |
| DIY Mentality | THRILL | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.4% |
| United Kingdom | 7.7% |
| Brazil | 3.6% |
See Spring cleaning audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Spring cleaning have in Germany?
Spring cleaning has an estimated audience of 1,663,201 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Spring cleaning fans?
63.8% of Spring cleaning fans are female, 36.2% are male, with an average age of 41.7 years.
Which brands do Spring cleaning fans like most?
Spring cleaning fans show strongest brand affinity for Artistic inspiration (4.85×), Progressive rock (3.84×), and Gil Ofarim (2.15×) over the country average.
Where do Spring cleaning fans live in Germany?
Spring cleaning fans in Germany are most concentrated in Nordrhein-Westfalen (reach 343,079), Bayern (reach 243,729), and Baden-Württemberg (reach 211,265). These three regions account for the largest share of the active audience.
What other brands do Spring cleaning fans also like?
Beyond Spring cleaning itself, the audience over-indexes on Progressive rock (3.84×), Gil Ofarim (2.15×), Motion Picture Association of America (13.24×), and Product design (2.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Spring cleaning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.