Saw (franchise) Audience in Germany
Saw (franchise) has an estimated audience of 1,187,340 people in Germany. 57.6% are female, 42.4% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bild, Obi (store), Aral AG, Commerzbank, ZDF.
The average Saw (franchise) fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bild, Obi (store), Aral AG, with strongest over-indexing on Bild (3.11× the country average). Demographically, the Saw (franchise) audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Saw (franchise) fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 43.6 |
| Estimated audience size | 1,187,340 |
Audience persona
The typical Saw (franchise) fan in Germany is more female, around 43.6 years old, with strong Pet Ownership tendencies and a notable affinity for Bild.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 256,566 | 0.99× |
| Bayern | 152,008 | 0.8× |
| Baden-Württemberg | 126,473 | 0.78× |
| Niedersachsen | 107,846 | 0.94× |
| Sachsen-Anhalt | 89,383 | 2.91× |
| Hessen | 78,621 | 0.87× |
| Sachsen | 64,722 | 1.11× |
| Rheinland-Pfalz | 48,623 | 0.82× |
| Berlin | 44,420 | 0.84× |
| Schleswig-Holstein | 35,942 | 0.84× |
| Brandenburg | 32,848 | 0.89× |
| Thüringen | 29,087 | 0.96× |
| Hamburg | 21,186 | 0.79× |
| Mecklenburg-Vorpommern | 19,493 | 0.86× |
| Saarland | 12,824 | 0.88× |
| Bremen | 7,681 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bild | 3.11× | News |
| Obi (store) | 3.39× | Shopping |
| Aral AG | 3.47× | Cars & Mobility |
| Commerzbank | 3.47× | Business & Career |
| ZDF | 3.72× | Movies & TV |
| Rossmann | 3.33× | Shopping |
| Breaking news | 3.85× | Movies & TV |
| EBay | 2.88× | Shopping |
| Tchibo | 3.92× | Shopping |
| IKEA | 2.66× | Home & Garden |
| 2.24× | Internet & Social Media | |
| Deichmann | 3.11× | Shopping |
| Furniture | 2.57× | Home & Garden |
| Edeka | 2.65× | Shopping |
| Deutsche Bahn | 2.8× | Cars & Mobility |
| Postbank | 3.34× | Business & Career |
| X | 2.81× | Internet & Social Media |
| Spring cleaning | 8.55× | Home & Garden |
| Spiegel Online | 2.43× | News |
| Sparkasse | 3.17× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.57 |
| Community Orientation | OPEN | 1.22 |
| Patriotism | CONSERVATISM | 1.17 |
| Tradition | CONSERVATISM | 1.11 |
| Sustainability | BALANCE | 1.09 |
| Sports Activity | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 8.6% |
| Italy | 7.7% |
See Saw (franchise) audiences in other countries
More Movies & TV audiences in Germany
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- Sportschau (12,473,404)
Frequently asked questions
How many fans does Saw (franchise) have in Germany?
Saw (franchise) has an estimated audience of 1,187,340 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Saw (franchise) fans?
57.6% of Saw (franchise) fans are female, 42.4% are male, with an average age of 43.6 years.
Which brands do Saw (franchise) fans like most?
Saw (franchise) fans show strongest brand affinity for Bild (3.11×), Obi (store) (3.39×), and Aral AG (3.47×) over the country average.
Where do Saw (franchise) fans live in Germany?
Saw (franchise) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 256,566), Bayern (reach 152,008), and Baden-Württemberg (reach 126,473). These three regions account for the largest share of the active audience.
What other brands do Saw (franchise) fans also like?
Beyond Saw (franchise) itself, the audience over-indexes on Obi (store) (3.39×), Aral AG (3.47×), Commerzbank (3.47×), and ZDF (3.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Saw (franchise). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.