Rascasse Audience Intelligence

Luck Audience in Germany

A data profile of the people who buy, follow and care about Luck in Germany — modelled from more than twelve digital signal sources. Luck has an estimated audience of 1,853,393 people in Germany.

#2068among Topic in Germany#92in Health

The average Luck fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Welsh Corgi, Spring cleaning, Litter box, with strongest over-indexing on Welsh Corgi (26.95× the country average).

Demographically, the Luck audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Pet Ownership, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Luck fan in Germany is more female, around 40.3 years old, with strong Pet Ownership tendencies and a notable affinity for Welsh Corgi.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luck profile in Germany.

Audience size
1.9M
in Germany
Gender
71.2%♀
28.8% male
Age
40.3
average years
Country rank
#3636
Topic in Germany
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luck fans

71.2% are female, 28.8% are male, average age 40.3.

Fig. 02

Gender split

71.2%
Female
28.8%
Male
Demographic split for Luck audience in Germany
MetricValue
Female71.2%
Male28.8%
Average age40.3
Estimated audience size1,853,393
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Luck audience in Germany
Age bracketShare%
16-1915%
20-2918%
30-3923%
40-4925%
50+18%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Luck audience comes from Germany.

Worldwide audience distribution share by country for Luck
CountryShare
Japan17.5%
United States12.1%
Taiwan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luck audience in Germany is strongest.

Fig. 05

Top regions by affinity

Luck fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.90×
02Bayern~400K1.18×
03Saarland~20K1.10×
04Baden-Württemberg~300K1.01×
05Berlin~80K1.00×
06Nordrhein-Westfalen~400K0.97×
07Schleswig-Holstein~60K0.97×
08Thüringen~40K0.93×
09Hamburg~40K0.93×
10Sachsen~80K0.92×
11Bremen~10K0.92×
12Sachsen-Anhalt~40K0.91×
13Rheinland-Pfalz~80K0.90×
14Brandenburg~50K0.90×
15Niedersachsen~200K0.89×
16Mecklenburg-Vorpommern~30K0.83×
Fig. 06

Affinity by region

Affinity by region — Luck, Germany
0.83×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luck audience
#·InterestCategoryAffinity×
01Animal sciencePets & Animals51.76×
02WolfdogPets & Animals42.45×
03AstanaTravel & Leisure39.82×
04Dog Day AfternoonMovies & TV27.27×
05Welsh CorgiPets & Animals26.95×
06Quality controlBusiness & Career26.17×
07Three Kings (1999 film)Movies & TV25.66×
08Spring cleaningHome & Garden25.29×
09Akira (film)Movies & TV24.04×
10FleaPets & Animals21.80×
11Norwegian Forest catPets & Animals21.65×
12Guinea pigPets & Animals16.99×
13Animal trainingPets & Animals16.61×
14TelecommutingBusiness & Career14.38×
15Litter boxPets & Animals13.25×
16BreathingHealth11.14×
17Golden RetrieverPets & Animals5.54×
18Sales managementBusiness & Career5.46×
19Veterinary medicineBusiness & Career4.52×
20DiscountingShopping4.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luck audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.98×
Career OrientationPOWER1.53×
MindfulnessBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luck audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.95×
IndividualismJOY1.03×
Convenience OrientationPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luck have in Germany?

Luck has an estimated audience of 1,853,393 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Luck fans?

71.2% of Luck fans are female, 28.8% are male, with an average age of 40.3 years.

03

Which brands do Luck fans like most?

Luck fans show strongest brand affinity for Welsh Corgi (26.95×), Spring cleaning (25.29×), and Litter box (13.25×) over the country average.

04

Where do Luck fans live in Germany?

Luck fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Hessen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Luck fans also like?

Beyond Luck itself, the audience over-indexes on Spring cleaning (25.29×), Litter box (13.25×), Norwegian Forest cat (21.65×), and Quality control (26.17×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Luck audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Luck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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