Rascasse Audience Intelligence

Luck Audience in United States

A data profile of the people who buy, follow and care about Luck in United States — modelled from more than twelve digital signal sources. Luck has an estimated audience of 6,358,470 people in United States.

#3239among Topic in United States#229in Health

The average Luck fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Panda Express, Reddit, Quotation, with strongest over-indexing on Panda Express (1.86× the country average).

Demographically, the Luck audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luck fan in United States is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Panda Express.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Luck profile in United States.

Audience size
6.4M
in United States
Gender
59.1%♀
40.9% male
Age
38.4
average years
Country rank
#5452
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luck fans

59.1% are female, 40.9% are male, average age 38.4.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for Luck audience in United States
MetricValue
Female59.1%
Male40.9%
Average age38.4
Estimated audience size6,358,470
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Luck audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Luck audience comes from United States.

Worldwide audience distribution share by country for Luck
CountryShare
Japan17.5%
United States12.1%
Taiwan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luck audience in United States is strongest.

Fig. 05

Top regions by affinity

Luck fans by region: top regions in United States
#RegionReachAffinity×
01Utah~300K5.57×
02Hawaii~100K4.98×
03California~3.5M4.78×
04South Dakota~30K2.17×
05Michigan~200K1.44×
06New York~500K1.30×
07New Hampshire~30K1.12×
08Ohio~200K1.05×
09Wisconsin~100K1.05×
10Nevada~60K1.05×
11North Dakota~10K1.03×
12Indiana~100K1.00×
13Louisiana~80K0.99×
14Minnesota~90K0.94×
15Arizona~100K0.93×
16Massachusetts~100K0.91×
17Rhode Island~20K0.91×
18Arkansas~40K0.84×
19Washington~100K0.83×
20South Carolina~80K0.82×
21Connecticut~50K0.82×
22Mississippi~40K0.82×
23Georgia~200K0.80×
24Alabama~70K0.77×
25Texas~400K0.76×
26Tennessee~100K0.76×
27Iowa~40K0.75×
28Delaware~10K0.74×
29Kentucky~60K0.72×
30Oregon~50K0.72×
31Alaska~10K0.72×
32Maryland~80K0.71×
33Missouri~70K0.71×
34Colorado~70K0.71×
35Vermont~8K0.71×
36Kansas~40K0.70×
37Virginia~100K0.69×
38Pennsylvania~100K0.67×
39Oklahoma~50K0.66×
40New Mexico~20K0.65×
41North Carolina~100K0.64×
42Florida~300K0.63×
43Illinois~100K0.63×
44Montana~10K0.61×
45Idaho~20K0.60×
46New Jersey~100K0.59×
47Nebraska~20K0.56×
48West Virginia~20K0.56×
49Washington, District of Columbia~10K0.55×
50Maine~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Luck, United States
0.54×1.00×5.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luck audience
#·InterestCategoryAffinity×
01Google EarthInternet & Social Media1.98×
02QuotationBusiness & Career1.95×
03Panda ExpressFood & Beverages1.86×
04Scooby-DooMovies & TV1.70×
05U-HaulBusiness & Career1.63×
06Slot machineGames1.63×
07Drill bitHome & Garden1.61×
08Contemporary romanceLiterature1.61×
09Discount TireShopping1.60×
10Warriors (novel series)Literature1.59×
11Superman (TV series)Movies & TV1.59×
12O'Reilly Auto PartsCars & Mobility1.57×
13QuizGames1.56×
14CoinBusiness & Career1.56×
15Bruce WillisMovies & TV1.54×
16Micro CenterShopping1.54×
17Kyle BuschSports1.53×
18HumorismLiterature1.53×
19RedditInternet & Social Media1.51×
20NazarethTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luck audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.18×
Need for SecurityCONSERVATISM1.16×
SpiritualityBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luck audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.69×
Design AffinityPREMIUM0.71×
Early Adopter MentalityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luck have in United States?

Luck has an estimated audience of 6,358,470 people in United States, concentrated in California and New York.

02

What is the gender split and age of Luck fans?

59.1% of Luck fans are female, 40.9% are male, with an average age of 38.4 years.

03

Which brands do Luck fans like most?

Luck fans show strongest brand affinity for Panda Express (1.86×), Reddit (1.51×), and Quotation (1.95×) over the country average.

04

Where do Luck fans live in United States?

Luck fans in United States are most concentrated in California (reach ~3.5M), New York (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Luck fans also like?

Beyond Luck itself, the audience over-indexes on Reddit (1.51×), Quotation (1.95×), Scooby-Doo (1.7×), and Discount Tire (1.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Luck audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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