Rascasse Audience Intelligence

Slot machine Audience in United States

A data profile of the people who buy, follow and care about Slot machine in United States — modelled from more than twelve digital signal sources. Slot machine has an estimated audience of 17,421,107 people in United States.

#15among Gaming genre in United States#1338among Topic in United States#33in Games

The average Slot machine fan in United States is 45.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Casino, Gambling, Blackjack, with strongest over-indexing on Casino (4.57× the country average).

Demographically, the Slot machine audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Quality Awareness, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Slot machine fan in United States is balanced, around 45.0 years old, with strong Quality Awareness tendencies and a notable affinity for Casino.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slot machine profile in United States.

Audience size
17.4M
in United States
Gender
49.7%♀
50.3% male
Age
45.0
average years
Country rank
#1954
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Slot machine fans

49.7% are female, 50.3% are male, average age 45.0.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Slot machine audience in United States
MetricValue
Female49.7%
Male50.3%
Average age45.0
Estimated audience size17,421,107
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Slot machine audience in United States
Age bracketShare%
16-198%
20-2914%
30-3920%
40-4926%
50+32%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Slot machine audience comes from United States.

Worldwide audience distribution share by country for Slot machine
CountryShare
United States20.1%
Japan12.2%
India8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slot machine audience in United States is strongest.

Fig. 05

Top regions by affinity

Slot machine fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~900K5.23×
02Hawaii~100K1.72×
03Mississippi~200K1.56×
04Arizona~500K1.44×
05North Dakota~50K1.32×
06California~2.5M1.29×
07New Mexico~100K1.27×
08Oklahoma~200K1.14×
09Arkansas~200K1.13×
10Washington~400K1.04×
11Louisiana~200K1.04×
12Utah~200K1.03×
13Kansas~100K1.03×
14Nebraska~90K1.03×
15Oregon~200K1.02×
16Wyoming~30K1.02×
17Missouri~300K1.01×
18Alabama~200K1.01×
19Illinois~600K0.99×
20Wisconsin~300K0.99×
21Idaho~90K0.99×
22Texas~1.5M0.96×
23Iowa~100K0.96×
24Michigan~400K0.91×
25Colorado~200K0.91×
26Kentucky~200K0.91×
27Pennsylvania~500K0.89×
28Indiana~300K0.89×
29Minnesota~200K0.89×
30South Dakota~40K0.87×
31Alaska~30K0.86×
32Ohio~400K0.83×
33Montana~40K0.83×
34West Virginia~70K0.81×
35New Hampshire~60K0.81×
36Rhode Island~40K0.79×
37Florida~900K0.77×
38Connecticut~100K0.77×
39Tennessee~300K0.76×
40New Jersey~300K0.75×
41Delaware~40K0.75×
42Georgia~400K0.73×
43Massachusetts~200K0.72×
44Maine~40K0.71×
45New York~700K0.69×
46North Carolina~400K0.69×
47Virginia~300K0.68×
48Maryland~200K0.66×
49South Carolina~200K0.63×
50Washington, District of Columbia~30K0.57×
Fig. 06

Affinity by region

Affinity by region — Slot machine, United States
0.57×1.00×5.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slot machine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slot machine audience
#·InterestCategoryAffinity×
01Slotomania - Slot MachinesGames12.91×
02Virtual machineTechnology & Electronics12.60×
03Casino RoyaleMovies & TV11.93×
04Video pokerGames11.79×
05New Zealand EnglishPolitics & Society9.38×
06Best CasinoMusic & Radio9.16×
07BlackjackGames8.07×
08Mobile gamblingGames7.64×
09Progressive jackpotGames6.33×
10RouletteGames6.13×
11Casino gamesGames5.89×
12CasinoGames4.57×
13Chumba CasinoTravel & Leisure4.57×
14SolitaireGames3.67×
15GamblingGames3.34×
16Card gamesGames2.25×
17Local newsNews2.02×
18Little CaesarsFood & Beverages1.98×
19Breaking newsMovies & TV1.76×
20PowerballGames1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slot machine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slot machine audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.99×
Family OrientationCONSERVATISM0.96×
Social Media UsageJOY0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slot machine audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.47×
SustainabilityBALANCE0.49×
Luxury OrientationPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Slot machine have in United States?

Slot machine has an estimated audience of 17,421,107 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Slot machine fans?

49.7% of Slot machine fans are female, 50.3% are male, with an average age of 45.0 years.

03

Which brands do Slot machine fans like most?

Slot machine fans show strongest brand affinity for Casino (4.57×), Gambling (3.34×), and Blackjack (8.07×) over the country average.

04

Where do Slot machine fans live in United States?

Slot machine fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Slot machine fans also like?

Beyond Slot machine itself, the audience over-indexes on Gambling (3.34×), Blackjack (8.07×), Casino games (5.89×), and Video poker (11.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Slot machine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Slot machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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