Slot machine Audience in United States

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Slot machine has an estimated audience of 17,421,107 people in United States. 49.7% are female, 50.3% are male, average age 45.0. Top regions: California, Texas, Nevada. Top brand affinities: Casino, Gambling, Blackjack, Casino games, Video poker.

The average Slot machine fan in United States is 45.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Nevada. Top brand affinities include Casino, Gambling, Blackjack, with strongest over-indexing on Casino (4.57× the country average). Demographically, the Slot machine audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Slot machine fans

Demographic split for Slot machine audience in United States
MetricValue
Female49.7%
Male50.3%
Average age45.0
Estimated audience size17,421,107

Audience persona

The typical Slot machine fan in United States is balanced, around 45.0 years old, with strong Extroversion tendencies and a notable affinity for Casino.

Top regions in United States

Top regions ranked by reach for Slot machine in United States
RegionReachAffinity
California2,667,6051.39×
Texas1,480,1530.99×
Nevada922,7895.48×
Florida911,3210.77×
New York683,8070.7×
Illinois589,1831.02×
Arizona526,0771.48×
Pennsylvania519,0240.88×
Ohio442,8620.83×
Michigan428,6290.94×
Georgia383,1300.71×
Washington372,8591.07×
North Carolina347,6770.66×
New Jersey341,0080.77×
Indiana280,9310.88×
Missouri273,2790.97×
Virginia269,9490.64×
Tennessee262,1430.75×
Wisconsin260,2710.99×
Colorado257,9970.94×
Alabama245,5021.01×
Louisiana236,0991.05×
Massachusetts234,7160.68×
Mississippi232,3901.62×
Minnesota219,9490.88×
Oklahoma214,0511.11×
Oregon201,9651.01×
Maryland185,6320.62×
Kentucky179,7200.82×
Arkansas162,5401.13×
Utah161,6801.04×
South Carolina153,6440.59×
Hawaii135,5331.81×
Connecticut135,1120.77×
Kansas134,1550.98×
Iowa131,8100.92×
New Mexico110,1731.26×
Nebraska84,9640.97×
Idaho82,3150.94×
West Virginia58,5710.72×
New Hampshire48,0100.7×
North Dakota45,9341.28×
Rhode Island40,1630.72×
Maine38,5940.62×
Montana36,0650.75×
Delaware32,6610.68×
South Dakota30,3880.75×
Alaska27,5390.74×
Washington, District of Columbia26,1550.5×
Wyoming24,3650.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Slot machine audience
BrandAffinityCategory
Casino4.57×Games
Gambling3.34×Games
Blackjack8.07×Games
Casino games5.89×Games
Video poker11.79×Games
Casino Royale11.93×Movies & TV
Virtual machine12.6×Technology & Electronics
Chumba Casino4.57×Travel & Leisure
New Zealand English9.38×Politics & Society
Local news2.02×News
Slotomania - Slot Machines12.91×Games
Breaking news1.76×Movies & TV
Solitaire3.67×Games
Progressive jackpot6.33×Games
Roulette6.13×Games
Mobile gambling7.64×Games
Card games2.25×Games
Little Caesars1.98×Food & Beverages
Coin2.99×Business & Career
Powerball1.55×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Slot machine audience
TraitClusterScore
ExtroversionTHRILL1.12
Family OrientationCONSERVATISM0.97
Price SensitivityPREMIUM0.96
Quality AwarenessPREMIUM0.96
Need for SecurityCONSERVATISM0.92
Social Media UsageJOY0.9

Worldwide distribution

Worldwide audience distribution share by country for Slot machine
CountryShare
United States20.1%
Japan12.2%
India8.1%

See Slot machine audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Slot machine have in United States?

Slot machine has an estimated audience of 17,421,107 people in United States, concentrated in California and Texas.

What is the gender split and age of Slot machine fans?

49.7% of Slot machine fans are female, 50.3% are male, with an average age of 45.0 years.

Which brands do Slot machine fans like most?

Slot machine fans show strongest brand affinity for Casino (4.57×), Gambling (3.34×), and Blackjack (8.07×) over the country average.

Where do Slot machine fans live in United States?

Slot machine fans in United States are most concentrated in California (reach 2,667,605), Texas (reach 1,480,153), and Nevada (reach 922,789). These three regions account for the largest share of the active audience.

What other brands do Slot machine fans also like?

Beyond Slot machine itself, the audience over-indexes on Gambling (3.34×), Blackjack (8.07×), Casino games (5.89×), and Video poker (11.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Slot machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.