New Zealand English Audience in United States

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New Zealand English has an estimated audience of 2,661,850 people in United States. 51.1% are female, 48.9% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Grinch, Queens College, City University of New York.

The average New Zealand English fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the New Zealand English audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 46 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of New Zealand English fans

Demographic split for New Zealand English audience in United States
MetricValue
Female51.1%
Male48.9%
Average age43.5
Estimated audience size2,661,850

Audience persona

The typical New Zealand English fan in United States is balanced, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for New Zealand English in United States
RegionReachAffinity
California230,2210.79×
Texas137,9200.6×
New York125,0150.84×
New Jersey62,8350.93×
Florida54,0450.3×
Georgia48,4100.59×
Washington44,5150.83×
Massachusetts42,5620.81×
Indiana39,3660.81×
Pennsylvania36,2590.4×
Maryland34,6430.76×
Illinois34,0090.38×
North Carolina29,6320.37×
Mississippi29,4921.34×
Virginia28,4870.44×
Ohio27,7760.34×
Oklahoma27,7580.94×
Michigan27,6500.4×
South Carolina27,2850.68×
Tennessee27,1290.51×
Louisiana26,2220.76×
Arkansas26,2011.19×
Kentucky25,2170.76×
Connecticut24,5180.92×
Alabama24,4090.66×
West Virginia24,3471.96×
Wisconsin24,0650.6×
Arizona23,1760.43×
Kansas22,4891.07×
Idaho22,4831.68×
Colorado22,1950.53×
Missouri21,7850.51×
Hawaii21,4781.88×
Iowa21,3500.97×
Montana21,1802.87×
Nevada21,1020.82×
Oregon20,8320.68×
New Hampshire20,0611.91×
Nebraska19,6441.47×
New Mexico19,5421.46×
Rhode Island19,3712.29×
Maine19,3602.03×
Utah19,1150.8×
Minnesota18,4300.48×
Delaware17,3482.36×
Washington, District of Columbia14,6131.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Zealand English audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop11.84×Internet & Social Media
Governor of Michigan15.64×Politics & Society
Grinch7.77×Movies & TV
Queens College, City University of New York13.69×Business & Career
Wok12.13×Food & Beverages
Grace Slick13.6×Music & Radio
Vocal harmony6.94×Music & Radio
Hibachi11.82×Food & Beverages
El Paso County, Colorado18.88×Travel & Leisure
Google Home9.37×Technology & Electronics
Hipster12.53×Politics & Society
Israel2.54×Travel & Leisure
Cherish (group)13.01×Music & Radio
TV Fanatic12.67×Movies & TV
No Escape (1994 film)13.23×Movies & TV
headspace10.78×Health
Fairy godmother6.75×Literature
Guitarist (magazine)10.19×Music & Radio
Kildare35.97×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Zealand English audience
TraitClusterScore
Quality AwarenessPREMIUM1.15
ExtroversionTHRILL1.09
Risk AppetiteTHRILL1.09
PatriotismCONSERVATISM1.07
Early Adopter MentalityPOWER1.04
TraditionCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for New Zealand English
CountryShare
United States26.1%
New Zealand21.0%
Australia14.1%

See New Zealand English audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does New Zealand English have in United States?

New Zealand English has an estimated audience of 2,661,850 people in United States, concentrated in California and Texas.

What is the gender split and age of New Zealand English fans?

51.1% of New Zealand English fans are female, 48.9% are male, with an average age of 43.5 years.

Which brands do New Zealand English fans like most?

New Zealand English fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (11.84×), and Governor of Michigan (15.64×) over the country average.

Where do New Zealand English fans live in United States?

New Zealand English fans in United States are most concentrated in California (reach 230,221), Texas (reach 137,920), and New York (reach 125,015). These three regions account for the largest share of the active audience.

What other brands do New Zealand English fans also like?

Beyond New Zealand English itself, the audience over-indexes on Goop (11.84×), Governor of Michigan (15.64×), Grinch (7.77×), and Queens College, City University of New York (13.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Zealand English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.