Rascasse Audience Intelligence

New Zealand English Audience in United States

A data profile of the people who buy, follow and care about New Zealand English in United States — modelled from more than twelve digital signal sources. New Zealand English has an estimated audience of 2,661,850 people in United States.

#5443among Topic in United States#741in Politics & Society

The average New Zealand English fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Casino games, Slot machine, Arcade game, with strongest over-indexing on Casino games (13.69× the country average).

Demographically, the New Zealand English audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Zealand English fan in United States is balanced, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Casino games.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Zealand English profile in United States.

Audience size
2.7M
in United States
Gender
51.1%♀
48.9% male
Age
43.5
average years
Country rank
#11352
Topic in United States
Fig. 01

Search interest · 12-month trend

+630%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Zealand English fans

51.1% are female, 48.9% are male, average age 43.5.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for New Zealand English audience in United States
MetricValue
Female51.1%
Male48.9%
Average age43.5
Estimated audience size2,661,850
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the New Zealand English audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

26.1%

of the worldwide New Zealand English audience comes from United States.

Worldwide audience distribution share by country for New Zealand English
CountryShare
United States26.1%
New Zealand21.0%
Australia14.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Zealand English audience in United States is strongest.

Fig. 05

Top regions by affinity

New Zealand English fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.37×
02New Jersey~90K1.31×
03Montana~9K1.20×
04Delaware~9K1.19×
05Rhode Island~10K1.17×
06Hawaii~10K1.16×
07West Virginia~10K1.14×
08New Hampshire~10K1.12×
09Maine~10K1.12×
10Idaho~10K1.07×
11South Dakota~7K1.06×
12Alaska~6K1.06×
13Washington~60K1.05×
14New Mexico~10K1.05×
15Iowa~20K1.04×
16Nebraska~10K1.04×
17Mississippi~20K1.03×
18North Dakota~6K1.03×
19Arkansas~20K1.02×
20Vermont~5K1.01×
21Kansas~20K1.00×
22California~300K0.99×
23Massachusetts~50K0.99×
24Connecticut~30K0.98×
25Oklahoma~30K0.96×
26Utah~20K0.96×
27Louisiana~30K0.95×
28Nevada~20K0.95×
29Kentucky~30K0.94×
30Alabama~30K0.93×
31Oregon~30K0.93×
32Indiana~40K0.92×
33South Carolina~40K0.92×
34Wisconsin~40K0.92×
35New York~100K0.91×
36Maryland~40K0.91×
37Missouri~40K0.90×
38Minnesota~30K0.90×
39Tennessee~50K0.89×
40Virginia~60K0.88×
41Colorado~40K0.88×
42Arizona~50K0.87×
43Georgia~70K0.86×
44North Carolina~70K0.85×
45Michigan~60K0.85×
46Ohio~70K0.83×
47Illinois~70K0.82×
48Texas~200K0.81×
49Pennsylvania~70K0.81×
50Florida~100K0.74×
Fig. 06

Affinity by region

Affinity by region — New Zealand English, United States
0.74×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Zealand English audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Zealand English audience
#·InterestCategoryAffinity×
01Casino gamesGames13.69×
02malwarebytesTechnology & Electronics13.69×
03Rick AstleyMusic & Radio11.28×
04Slot machineGames9.38×
05Arcade gameGames9.29×
06International educationBusiness & Career8.38×
07Nick OffermanMovies & TV8.14×
08GamblingGames4.48×
09Chumba CasinoTravel & Leisure4.42×
10Game of ThronesMovies & TV4.21×
11Life insuranceBusiness & Career2.86×
12Game consolesTechnology & Electronics2.36×
13Britney SpearsMusic & Radio2.25×
14NostalgiaHome & Garden2.23×
15PowerballGames2.18×
16GeneticsKids & Family2.12×
17TraditionPolitics & Society1.74×
18Credit cardsBusiness & Career1.57×
19Nonprofit organizationPolitics & Society1.55×
20Capital OneBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Zealand English audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Zealand English audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
Quality AwarenessPREMIUM1.39×
Need for SecurityCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Zealand English audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
SustainabilityBALANCE0.73×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Zealand English have in United States?

New Zealand English has an estimated audience of 2,661,850 people in United States, concentrated in California and Texas.

02

What is the gender split and age of New Zealand English fans?

51.1% of New Zealand English fans are female, 48.9% are male, with an average age of 43.5 years.

03

Which brands do New Zealand English fans like most?

New Zealand English fans show strongest brand affinity for Casino games (13.69×), Slot machine (9.38×), and Arcade game (9.29×) over the country average.

04

Where do New Zealand English fans live in United States?

New Zealand English fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do New Zealand English fans also like?

Beyond New Zealand English itself, the audience over-indexes on Slot machine (9.38×), Arcade game (9.29×), Gambling (4.48×), and Game of Thrones (4.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See New Zealand English audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Zealand English. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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