A data profile of the people who buy, follow and care about Slot machine in United Kingdom — modelled from more than twelve digital signal sources. Slot machine has an estimated audience of 4,629,056 people in United Kingdom.
The average Slot machine fan in United Kingdom is 43.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, East of England, South East.
Top brand affinities include Gala Bingo, Casino games, Casino, with strongest over-indexing on Gala Bingo (5.74× the country average).
Demographically, the Slot machine audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Extroversion, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Slot machine fan in United Kingdom is balanced, around 43.5 years old, with strong Extroversion tendencies and a notable affinity for Gala Bingo.
The key figures that characterise the Slot machine profile in United Kingdom.
48.4% are female, 51.6% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 43.5 |
| Estimated audience size | 4,629,056 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Slot machine audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 12.2% |
| India | 8.1% |
Where the Slot machine audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~600K | 1.50× | |
| 02 | Yorkshire and the Humber | ~500K | 1.24× | |
| 03 | West Midlands | ~200K | 1.18× | |
| 04 | North East | ~200K | 1.12× | |
| 05 | Northern Ireland | ~100K | 1.04× | |
| 06 | Wales | ~300K | 1.01× | |
| 07 | England | ~3.5M | 1.00× | |
| 08 | Scotland | ~400K | 0.95× | |
| 09 | East Midlands | ~300K | 0.90× | |
| 10 | South East | ~500K | 0.80× | |
| 11 | South West | ~300K | 0.80× | |
| 12 | North West | ~300K | 0.61× |
The strongest cross-interests of the Slot machine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Blackjack | Games | 6.63× | ||
| 02 | Roulette | Games | 6.57× | ||
| 03 | Casino games | Games | 6.54× | ||
| 04 | 888casino | Music & Radio | 6.44× | ||
| 05 | Gala Bingo | Games | 5.74× | ||
| 06 | Online casino | Games | 5.39× | ||
| 07 | Tombola (bingo company) | Games | 5.37× | ||
| 08 | Mobile gambling | Games | 5.34× | ||
| 09 | Casino | Games | 4.08× | ||
| 10 | Mecca Bingo | Games | 3.19× | ||
| 11 | Ladbrokes | Games | 2.96× | ||
| 12 | Betfair | Games | 2.52× | ||
| 13 | Paddy Power | Games | 2.41× | ||
| 14 | Betfred | Games | 2.38× | ||
| 15 | Sky Bet | Games | 2.20× | ||
| 16 | National Lottery (Ireland) | Games | 2.18× | ||
| 17 | National Lottery | Games | 2.01× | ||
| 18 | William Hill (bookmaker) | Games | 1.92× | ||
| 19 | Team sport | Sports | 1.85× | ||
| 20 | Premier League | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.07× | |
| Need for Security | CONSERVATISM | 1.05× | |
| Patriotism | CONSERVATISM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.59× | |
| Mindfulness | BALANCE | 0.59× | |
| Design Affinity | PREMIUM | 0.62× |
Slot machine has an estimated audience of 4,629,056 people in United Kingdom, concentrated in England and East of England.
48.4% of Slot machine fans are female, 51.6% are male, with an average age of 43.5 years.
Slot machine fans show strongest brand affinity for Gala Bingo (5.74×), Casino games (6.54×), and Casino (4.08×) over the country average.
Slot machine fans in United Kingdom are most concentrated in England (reach ~3.5M), East of England (reach ~600K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Slot machine itself, the audience over-indexes on Casino games (6.54×), Casino (4.08×), 888casino (6.44×), and Blackjack (6.63×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Slot machine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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