A data profile of the people who buy, follow and care about Casino games in United Kingdom — modelled from more than twelve digital signal sources. Casino games has an estimated audience of 3,461,998 people in United Kingdom.
The average Casino games fan in United Kingdom is 43.3 years old, more male, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Gala Bingo, Slot machine, Polymarket, with strongest over-indexing on Gala Bingo (6.09× the country average).
Demographically, the Casino games audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Casino games fan in United Kingdom is more male, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Gala Bingo.
The key figures that characterise the Casino games profile in United Kingdom.
42.9% are female, 57.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 43.3 |
| Estimated audience size | 3,461,998 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Casino games audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.4% |
| India | 11.0% |
| Japan | 9.0% |
Where the Casino games audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~500K | 1.62× | |
| 02 | West Midlands | ~200K | 1.56× | |
| 03 | North East | ~200K | 1.30× | |
| 04 | England | ~2.5M | 1.04× | |
| 05 | Northern Ireland | ~100K | 1.04× | |
| 06 | Wales | ~200K | 1.02× | |
| 07 | South West | ~300K | 0.91× | |
| 08 | Scotland | ~300K | 0.90× | |
| 09 | East Midlands | ~200K | 0.78× | |
| 10 | South East | ~300K | 0.71× | |
| 11 | East of England | ~200K | 0.70× | |
| 12 | North West | ~200K | 0.59× |
The strongest cross-interests of the Casino games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Video poker | Games | 13.48× | ||
| 02 | Polymarket | Business & Career | 7.95× | ||
| 03 | Slot machine | Games | 7.87× | ||
| 04 | Online casino | Games | 7.00× | ||
| 05 | 888casino | Music & Radio | 6.84× | ||
| 06 | Mobile gambling | Games | 6.69× | ||
| 07 | Blackjack | Games | 6.13× | ||
| 08 | Gala Bingo | Games | 6.09× | ||
| 09 | Casino | Games | 4.32× | ||
| 10 | 32Red | Games | 3.99× | ||
| 11 | Bingo (U.S.) | Games | 3.75× | ||
| 12 | Boylesports | Games | 3.55× | ||
| 13 | Mecca Bingo | Games | 3.31× | ||
| 14 | Ladbrokes | Games | 2.92× | ||
| 15 | Sports betting | Games | 2.86× | ||
| 16 | Halifax (United Kingdom bank) | Business & Career | 2.66× | ||
| 17 | National Lottery (Ireland) | Games | 2.55× | ||
| 18 | Paddy Power | Games | 2.54× | ||
| 19 | Betfair | Games | 2.52× | ||
| 20 | Betfred | Games | 2.44× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.18× | |
| Social Media Usage | JOY | 0.97× | |
| Extroversion | THRILL | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.55× | |
| Design Affinity | PREMIUM | 0.58× | |
| Sustainability | BALANCE | 0.63× |
Casino games has an estimated audience of 3,461,998 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
42.9% of Casino games fans are female, 57.1% are male, with an average age of 43.3 years.
Casino games fans show strongest brand affinity for Gala Bingo (6.09×), Slot machine (7.87×), and Polymarket (7.95×) over the country average.
Casino games fans in United Kingdom are most concentrated in England (reach ~2.5M), Yorkshire and the Humber (reach ~500K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Casino games itself, the audience over-indexes on Slot machine (7.87×), Polymarket (7.95×), Casino (4.32×), and 888casino (6.84×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Casino games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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