A data profile of the people who buy, follow and care about Bingo (U.S.) in United Kingdom — modelled from more than twelve digital signal sources. Bingo (U.S.) has an estimated audience of 3,751,370 people in United Kingdom.
The average Bingo (U.S.) fan in United Kingdom is 43.0 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, North East.
Top brand affinities include Gala Bingo, William Hill (bookmaker), Betfair, with strongest over-indexing on Gala Bingo (4.29× the country average).
Demographically, the Bingo (U.S.) audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Bingo (U.S.) fan in United Kingdom is more female, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Gala Bingo.
The key figures that characterise the Bingo (U.S.) profile in United Kingdom.
66.2% are female, 33.8% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 43.0 |
| Estimated audience size | 3,751,370 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Bingo (U.S.) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 18.7% |
| Spain | 4.5% |
Where the Bingo (U.S.) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North East | ~200K | 1.06× | |
| 02 | Yorkshire and the Humber | ~300K | 1.01× | |
| 03 | South East | ~500K | 0.96× | |
| 04 | West Midlands | ~200K | 0.95× |
The strongest cross-interests of the Bingo (U.S.) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online bingo | Games | 6.49× | ||
| 02 | Gala Bingo | Games | 4.29× | ||
| 03 | Mecca Bingo | Games | 4.27× | ||
| 04 | Betfair | Games | 3.82× | ||
| 05 | Casino games | Games | 3.75× | ||
| 06 | William Hill (bookmaker) | Games | 3.41× | ||
| 07 | Esso | Cars & Mobility | 2.96× | ||
| 08 | Hot tub | Home & Garden | 2.67× | ||
| 09 | Refrigerator | Home & Garden | 2.51× | ||
| 10 | Distilled beverage | Food & Beverages | 2.42× | ||
| 11 | Aldi | Shopping | 2.26× | ||
| 12 | Internet & Social Media | 2.25× | |||
| 13 | Wikipedia | Internet & Social Media | 2.24× | ||
| 14 | Hobby | Home & Garden | 2.12× | ||
| 15 | National Lottery (United Kingdom) | Games | 2.11× | ||
| 16 | Tabloid (newspaper format) | Literature | 1.86× | ||
| 17 | National Lottery | Games | 1.79× | ||
| 18 | Lidl | Shopping | 1.73× | ||
| 19 | Weddings | Kids & Family | 1.67× | ||
| 20 | Kitchen | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.50× | |
| Extroversion | THRILL | 1.43× | |
| Price Sensitivity | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.63× | |
| Sustainability | BALANCE | 0.70× | |
| Early Adopter Mentality | POWER | 0.70× |
Bingo (U.S.) has an estimated audience of 3,751,370 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
66.2% of Bingo (U.S.) fans are female, 33.8% are male, with an average age of 43.0 years.
Bingo (U.S.) fans show strongest brand affinity for Gala Bingo (4.29×), William Hill (bookmaker) (3.41×), and Betfair (3.82×) over the country average.
Bingo (U.S.) fans in United Kingdom are most concentrated in South East (reach ~500K), Yorkshire and the Humber (reach ~300K), and North East (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Bingo (U.S.) itself, the audience over-indexes on William Hill (bookmaker) (3.41×), Betfair (3.82×), Mecca Bingo (4.27×), and Distilled beverage (2.42×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bingo (U.S.). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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