Bingo (U.S.) Audience in United States
Bingo (U.S.) has an estimated audience of 5,778,573 people in United States. 65.6% are female, 34.4% are male, average age 42.4. Top brand affinities: Capital One, Google Maps, Indeed.com, Circle K, DeviantArt.
Top brand affinities include Capital One, Google Maps, Indeed.com, with strongest over-indexing on Capital One (18.39× the country average). Demographically, the Bingo (U.S.) audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Family Orientation.
Demographics of Bingo (U.S.) fans
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 42.4 |
| Estimated audience size | 5,778,573 |
Audience persona
The typical Bingo (U.S.) fan in United States is more female, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 18.39× | Business & Career |
| Google Maps | 17.82× | Internet & Social Media |
| Indeed.com | 13× | Business & Career |
| Circle K | 19.68× | Shopping |
| DeviantArt | 19.23× | Internet & Social Media |
| ICloud | 23.76× | Technology & Electronics |
| CarGurus | 13.93× | Cars & Mobility |
| Khan Academy | 19.18× | Business & Career |
| AccuWeather | 14.62× | Home & Garden |
| Enterprise Rent-A-Car | 13.73× | Cars & Mobility |
| Mahjong | 44.81× | Games |
| Beetlejuice | 10.13× | Movies & TV |
| Bruce Willis | 14.58× | Movies & TV |
| Aaron Rodgers | 12.79× | Sports |
| Google News | 10.02× | News |
| Billy Bob Thornton | 14.48× | Movies & TV |
| Matthew McConaughey | 14.94× | Movies & TV |
| Dakota Johnson | 15.72× | Movies & TV |
| Jeff Bezos | 18.21× | Business & Career |
| Apple Store | 12.69× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.44 |
| Family Orientation | CONSERVATISM | 1.24 |
| Price Sensitivity | PREMIUM | 1.12 |
| Community Orientation | OPEN | 1.06 |
| Need for Security | CONSERVATISM | 1.01 |
| Social Media Usage | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 18.7% |
| Spain | 4.5% |
See Bingo (U.S.) audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Bingo (U.S.). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.