A data profile of the people who buy, follow and care about Bingo (U.S.) in United States — modelled from more than twelve digital signal sources. Bingo (U.S.) has an estimated audience of 5,778,573 people in United States.
Bingo (U.S.) has an estimated audience of 5,778,573 people in United States. 65.6% are female, 34.4% are male, average age 42.4. Top brand affinities: Powerball, Michigan Lottery, Online bingo, Gambling, Pizza Hut.
Top brand affinities include Powerball, Michigan Lottery, Online bingo, with strongest over-indexing on Powerball (2.9× the country average).
Demographically, the Bingo (U.S.) audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Community Orientation, Extroversion.
The typical Bingo (U.S.) fan in United States is more female, around 42.4 years old, with strong Community Orientation tendencies and a notable affinity for Powerball.
The key figures that characterise the Bingo (U.S.) profile in United States.
65.6% are female, 34.4% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 65.6% |
| Male | 34.4% |
| Average age | 42.4 |
| Estimated audience size | 5,778,573 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Bingo (U.S.) audience comes from United States.
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 18.7% |
| Spain | 4.5% |
The strongest cross-interests of the Bingo (U.S.) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online bingo | Games | 15.80× | ||
| 02 | Clash Royale | Games | 8.96× | ||
| 03 | Michigan Lottery | Games | 5.48× | ||
| 04 | Slot machine | Games | 3.81× | ||
| 05 | Florida Lottery | Games | 3.43× | ||
| 06 | Hypermarket | Shopping | 3.20× | ||
| 07 | Crossword | Games | 2.91× | ||
| 08 | Powerball | Games | 2.90× | ||
| 09 | Mega Millions | Games | 2.88× | ||
| 10 | Gambling | Games | 2.68× | ||
| 11 | Puzzle video games | Games | 2.42× | ||
| 12 | Staples (Canada) | Business & Career | 2.17× | ||
| 13 | Pizza Hut | Food & Beverages | 2.13× | ||
| 14 | Discount stores | Shopping | 2.01× | ||
| 15 | Subway | Food & Beverages | 1.97× | ||
| 16 | McDonald's | Food & Beverages | 1.70× | ||
| 17 | Hairstyle | Beauty & Wellness | 1.62× | ||
| 18 | Technology & Electronics | 1.57× | |||
| 19 | Credit cards | Business & Career | 1.54× | ||
| 20 | Happiness | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.56× | |
| Extroversion | THRILL | 1.48× | |
| Family Orientation | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.62× | |
| Design Affinity | PREMIUM | 0.73× | |
| Pet Ownership | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Bingo (U.S.). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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