Bingo (U.S.) Audience in Germany
Bingo (U.S.) has an estimated audience of 323,740 people in Germany. 63.0% are female, 37.0% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Hessen, Rheinland-Pfalz. Top brand affinities: Rossmann, Howard Wolowitz, Home Office, Unique Gifts, Stradivarius.
The average Bingo (U.S.) fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Rheinland-Pfalz. Top brand affinities include Rossmann, Howard Wolowitz, Home Office, with strongest over-indexing on Rossmann (2.17× the country average). Demographically, the Bingo (U.S.) audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Bingo (U.S.) fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 42.1 |
| Estimated audience size | 323,740 |
Audience persona
The typical Bingo (U.S.) fan in Germany is more female, around 42.1 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,347 | 1.16× |
| Hessen | 65,237 | 2.64× |
| Rheinland-Pfalz | 56,994 | 3.51× |
| Brandenburg | 36,810 | 3.67× |
| Baden-Württemberg | 35,000 | 0.79× |
| Niedersachsen | 34,814 | 1.11× |
| Bayern | 33,860 | 0.65× |
| Hamburg | 10,707 | 1.46× |
| Bremen | None× | |
| Berlin | None× | |
| Sachsen-Anhalt | None× | |
| Sachsen | None× | |
| Mecklenburg-Vorpommern | None× | |
| Schleswig-Holstein | None× | |
| Thüringen | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.17× | Shopping |
| Howard Wolowitz | 16.53× | Movies & TV |
| Home Office | 1.54× | Business & Career |
| Unique Gifts | 1.74× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Saving | 1.64× | Business & Career |
| Birthday Gifts | 1.7× | Kids & Family |
| Israel | 1.95× | Travel & Leisure |
| Time (magazine) | 1.98× | News |
| Esra Erol | 5.15× | Movies & TV |
| Škoda Kodiaq | 1.83× | Cars & Mobility |
| Jack White | 1.65× | Movies & TV |
| Graham Greene (actor) | 2.76× | |
| Krupuk | 10.04× | Food & Beverages |
| Tuscany | 2.77× | Travel & Leisure |
| myDealZ | 1.65× | Shopping |
| Zagreb | 2.2× | Travel & Leisure |
| Whataburger | 3.09× | Food & Beverages |
| Militarism | 9.02× | Politics & Society |
| Jelenia Góra | 6.09× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.33 |
| Community Orientation | OPEN | 1.31 |
| Family Orientation | CONSERVATISM | 1.26 |
| Price Sensitivity | PREMIUM | 1.07 |
| Need for Security | CONSERVATISM | 1.05 |
| Tradition | CONSERVATISM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.8% |
| United Kingdom | 18.7% |
| Spain | 4.5% |
See Bingo (U.S.) audiences in other countries
More Games audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bingo (U.S.) have in Germany?
Bingo (U.S.) has an estimated audience of 323,740 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Bingo (U.S.) fans?
63.0% of Bingo (U.S.) fans are female, 37.0% are male, with an average age of 42.1 years.
Which brands do Bingo (U.S.) fans like most?
Bingo (U.S.) fans show strongest brand affinity for Rossmann (2.17×), Howard Wolowitz (16.53×), and Home Office (1.54×) over the country average.
Where do Bingo (U.S.) fans live in Germany?
Bingo (U.S.) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,347), Hessen (reach 65,237), and Rheinland-Pfalz (reach 56,994). These three regions account for the largest share of the active audience.
What other brands do Bingo (U.S.) fans also like?
Beyond Bingo (U.S.) itself, the audience over-indexes on Howard Wolowitz (16.53×), Home Office (1.54×), Unique Gifts (1.74×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bingo (U.S.). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.