Latex Audience in Germany
Latex has an estimated audience of 487,967 people in Germany. 52.9% are female, 47.1% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Thigh-high boots, Neoprene, Sterilization (microbiology), Bingo (U.S.), DuPont.
The average Latex fan in Germany is 39.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Thigh-high boots, Neoprene, Sterilization (microbiology), with strongest over-indexing on Thigh-high boots (191.56× the country average). Demographically, the Latex audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Latex fans
| Metric | Value |
|---|---|
| Female | 52.9% |
| Male | 47.1% |
| Average age | 39.2 |
| Estimated audience size | 487,967 |
Audience persona
The typical Latex fan in Germany is balanced, around 39.2 years old, with strong Pet Ownership tendencies and a notable affinity for Thigh-high boots.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 100,101 | 0.94× |
| Bayern | 92,876 | 1.18× |
| Baden-Württemberg | 81,578 | 1.23× |
| Niedersachsen | 48,505 | 1.02× |
| Hessen | 40,295 | 1.08× |
| Berlin | 28,059 | 1.29× |
| Sachsen | 26,199 | 1.09× |
| Rheinland-Pfalz | 22,830 | 0.93× |
| Schleswig-Holstein | 14,735 | 0.84× |
| Thüringen | 11,573 | 0.93× |
| Brandenburg | 11,155 | 0.74× |
| Sachsen-Anhalt | 10,801 | 0.85× |
| Hamburg | 10,629 | 0.96× |
| Mecklenburg-Vorpommern | 7,016 | 0.75× |
| Bremen | 5,539 | 1.33× |
| Saarland | 4,939 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thigh-high boots | 191.56× | Fashion & Accessoires |
| Neoprene | 149.7× | Sports |
| Sterilization (microbiology) | 40.87× | Health |
| Bingo (U.S.) | 32.1× | Games |
| DuPont | 56.3× | Health |
| Cross-dressing | 104.2× | Politics & Society |
| Freeware | 4.23× | Technology & Electronics |
| Model (people) | 4.39× | Fashion & Accessoires |
| Stiletto heel | 12.56× | Fashion & Accessoires |
| Balloon | 16.49× | Travel & Leisure |
| Scratchcard | 26.49× | Games |
| Discount stores | 2.12× | Shopping |
| Lingerie | 3.64× | Fashion & Accessoires |
| REWE | 2.22× | Shopping |
| Kaufland | 2.24× | Shopping |
| IKEA | 2.07× | Home & Garden |
| 2.1× | Internet & Social Media | |
| Bild | 1.83× | News |
| Amazon.com | 2.02× | Shopping |
| Lottoland | 5.84× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.35 |
| Sports Activity | POWER | 1.19 |
| Design Affinity | PREMIUM | 1.17 |
| Family Orientation | CONSERVATISM | 1.15 |
| Indulgence | JOY | 1.13 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 14.2% |
| United States | 12.4% |
| Taiwan | 9.9% |
See Latex audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Latex have in Germany?
Latex has an estimated audience of 487,967 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Latex fans?
52.9% of Latex fans are female, 47.1% are male, with an average age of 39.2 years.
Which brands do Latex fans like most?
Latex fans show strongest brand affinity for Thigh-high boots (191.56×), Neoprene (149.7×), and Sterilization (microbiology) (40.87×) over the country average.
Where do Latex fans live in Germany?
Latex fans in Germany are most concentrated in Nordrhein-Westfalen (reach 100,101), Bayern (reach 92,876), and Baden-Württemberg (reach 81,578). These three regions account for the largest share of the active audience.
What other brands do Latex fans also like?
Beyond Latex itself, the audience over-indexes on Neoprene (149.7×), Sterilization (microbiology) (40.87×), Bingo (U.S.) (32.1×), and DuPont (56.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Latex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.