Stiletto heel Audience in Germany
Stiletto heel has an estimated audience of 909,685 people in Germany. 56.2% are female, 43.8% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Obi (store), Hornbach, Google Maps, Slip-on shoe, Spiegel Online.
The average Stiletto heel fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Obi (store), Hornbach, Google Maps, with strongest over-indexing on Obi (store) (1.73× the country average). Demographically, the Stiletto heel audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Stiletto heel fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 39.5 |
| Estimated audience size | 909,685 |
Audience persona
The typical Stiletto heel fan in Germany is more female, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for Obi (store).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 198,420 | 1× |
| Bayern | 190,447 | 1.3× |
| Baden-Württemberg | 138,128 | 1.11× |
| Hessen | 83,740 | 1.21× |
| Niedersachsen | 72,793 | 0.82× |
| Berlin | 61,575 | 1.51× |
| Rheinland-Pfalz | 50,364 | 1.11× |
| Sachsen | 36,906 | 0.83× |
| Schleswig-Holstein | 23,612 | 0.72× |
| Brandenburg | 22,072 | 0.78× |
| Thüringen | 21,304 | 0.92× |
| Sachsen-Anhalt | 19,067 | 0.81× |
| Hamburg | 18,537 | 0.9× |
| Mecklenburg-Vorpommern | 14,420 | 0.83× |
| Saarland | 13,928 | 1.25× |
| Bremen | 10,674 | 1.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Obi (store) | 1.73× | Shopping |
| Hornbach | 1.94× | Shopping |
| Google Maps | 1.91× | Internet & Social Media |
| Slip-on shoe | 7.51× | Fashion & Accessoires |
| Spiegel Online | 1.61× | News |
| Wetter.com | 1.8× | Home & Garden |
| Deichmann | 1.88× | Shopping |
| Globus Baumarkt | 1.68× | Shopping |
| Bonprix | 2.11× | Shopping |
| Let's Dance (German TV series) | 2.08× | Movies & TV |
| Gala | 1.56× | News |
| High-heeled footwear | 4.22× | Fashion & Accessoires |
| ADAC | 1.97× | Cars & Mobility |
| FOCUS Online | 1.76× | News |
| Steve Madden | 6.09× | Fashion & Accessoires |
| Arthritis awareness | 4.79× | Health |
| Heat pump | 3.46× | Home & Garden |
| QVC | 1.98× | Movies & TV |
| Ernsting's family | 2.15× | Shopping |
| Birkenstock | 2.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.18 |
| Pet Ownership | JOY | 1.12 |
| Sports Activity | POWER | 1.11 |
| DIY Mentality | THRILL | 1.1 |
| Creativity | OPEN | 1.03 |
| Indulgence | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 9.5% |
| Germany | 8.5% |
See Stiletto heel audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Stiletto heel have in Germany?
Stiletto heel has an estimated audience of 909,685 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stiletto heel fans?
56.2% of Stiletto heel fans are female, 43.8% are male, with an average age of 39.5 years.
Which brands do Stiletto heel fans like most?
Stiletto heel fans show strongest brand affinity for Obi (store) (1.73×), Hornbach (1.94×), and Google Maps (1.91×) over the country average.
Where do Stiletto heel fans live in Germany?
Stiletto heel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 198,420), Bayern (reach 190,447), and Baden-Württemberg (reach 138,128). These three regions account for the largest share of the active audience.
What other brands do Stiletto heel fans also like?
Beyond Stiletto heel itself, the audience over-indexes on Hornbach (1.94×), Google Maps (1.91×), Slip-on shoe (7.51×), and Spiegel Online (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stiletto heel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.