Sterilization (microbiology) Audience in Germany
Sterilization (microbiology) has an estimated audience of 355,344 people in Germany. 86.9% are female, 13.1% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Latex, Real property, Tagesschau, Image scanner.
The average Sterilization (microbiology) fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Latex, Real property, with strongest over-indexing on Western Union (14.68× the country average). Demographically, the Sterilization (microbiology) audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Sterilization (microbiology) fans
| Metric | Value |
|---|---|
| Female | 86.9% |
| Male | 13.1% |
| Average age | 45.1 |
| Estimated audience size | 355,344 |
Audience persona
The typical Sterilization (microbiology) fan in Germany is more female, around 45.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 79,828 | 1.03× |
| Bayern | 60,247 | 1.05× |
| Baden-Württemberg | 60,129 | 1.24× |
| Hessen | 47,231 | 1.74× |
| Niedersachsen | 29,192 | 0.85× |
| Berlin | 22,391 | 1.41× |
| Rheinland-Pfalz | 17,485 | 0.98× |
| Sachsen | 12,171 | 0.7× |
| Schleswig-Holstein | 10,982 | 0.86× |
| Hamburg | 8,759 | 1.09× |
| Brandenburg | 7,152 | 0.65× |
| Sachsen-Anhalt | 5,686 | 0.62× |
| Thüringen | 5,436 | 0.6× |
| Saarland | 4,616 | 1.06× |
| Bremen | 4,530 | 1.49× |
| Mecklenburg-Vorpommern | 4,286 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 14.68× | Business & Career |
| Latex | 30.79× | Fashion & Accessoires |
| Real property | 7.2× | Home & Garden |
| Tagesschau | 2.29× | Movies & TV |
| Image scanner | 12.46× | Technology & Electronics |
| Dirk Nowitzki | 14.15× | Sports |
| BAUR | 4.65× | Shopping |
| Black Friday (shopping) | 3.11× | Shopping |
| RTL Television | 3.3× | Movies & TV |
| Ulla Popken | 4.25× | Fashion & Accessoires |
| Pets | 1.67× | Pets & Animals |
| Storm of Love | 3.53× | Movies & TV |
| sheego | 7.51× | Fashion & Accessoires |
| Transfermarkt | 2.4× | Sports |
| Ernsting's family | 3.19× | Shopping |
| Netto Marken-Discount | 1.76× | Shopping |
| Automobiles | 1.61× | Cars & Mobility |
| Milwaukee Bucks | 9.52× | Sports |
| Language education | 4.32× | Business & Career |
| Obi (store) | 1.63× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.03 |
| Healthy Lifestyle | BALANCE | 1.11 |
| Creativity | OPEN | 1.09 |
| Family Orientation | CONSERVATISM | 1.07 |
| Indulgence | JOY | 1.06 |
| Tradition | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.5% |
| United Kingdom | 13.1% |
| Japan | 5.7% |
See Sterilization (microbiology) audiences in other countries
- Sterilization (microbiology) — United States
- Sterilization (microbiology) — United Kingdom
- Sterilization (microbiology) — France
- Sterilization (microbiology) — Italy
- Sterilization (microbiology) — Spain
- Sterilization (microbiology) — Brazil
- Sterilization (microbiology) — Japan
- Sterilization (microbiology) — South Korea
- Sterilization (microbiology) — India
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sterilization (microbiology) have in Germany?
Sterilization (microbiology) has an estimated audience of 355,344 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sterilization (microbiology) fans?
86.9% of Sterilization (microbiology) fans are female, 13.1% are male, with an average age of 45.1 years.
Which brands do Sterilization (microbiology) fans like most?
Sterilization (microbiology) fans show strongest brand affinity for Western Union (14.68×), Latex (30.79×), and Real property (7.2×) over the country average.
Where do Sterilization (microbiology) fans live in Germany?
Sterilization (microbiology) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 79,828), Bayern (reach 60,247), and Baden-Württemberg (reach 60,129). These three regions account for the largest share of the active audience.
What other brands do Sterilization (microbiology) fans also like?
Beyond Sterilization (microbiology) itself, the audience over-indexes on Latex (30.79×), Real property (7.2×), Tagesschau (2.29×), and Image scanner (12.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sterilization (microbiology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.