Sterilization (microbiology) Audience in United States

Sterilization (microbiology) logo

Sterilization (microbiology) has an estimated audience of 5,233,648 people in United States. 86.3% are female, 13.7% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Cyber Monday, Black Friday (shopping), CosmoProf, Dollar General, ULTA Beauty.

The average Sterilization (microbiology) fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cyber Monday, Black Friday (shopping), CosmoProf, with strongest over-indexing on Cyber Monday (4.76× the country average). Demographically, the Sterilization (microbiology) audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Price Sensitivity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Sterilization (microbiology) fans

Demographic split for Sterilization (microbiology) audience in United States
MetricValue
Female86.3%
Male13.7%
Average age34.4
Estimated audience size5,233,648

Audience persona

The typical Sterilization (microbiology) fan in United States is more female, around 34.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Cyber Monday.

Top regions in United States

Top regions ranked by reach for Sterilization (microbiology) in United States
RegionReachAffinity
California883,7201.54×
Texas619,4371.38×
Florida373,8071.05×
New York337,4331.15×
Illinois186,9571.07×
Georgia185,1811.15×
North Carolina180,4951.15×
Pennsylvania170,0140.96×
Virginia158,2531.24×
Ohio154,7190.96×
New Jersey148,3851.11×
Michigan136,7751×
Arizona125,4561.17×
Washington122,1301.16×
Massachusetts114,8981.11×
Maryland114,2031.27×
Tennessee107,9901.03×
Indiana94,0930.98×
Minnesota78,1521.04×
South Carolina77,5610.99×
Missouri75,1610.89×
Wisconsin73,0340.93×
Alabama72,3540.99×
Colorado71,3480.86×
Louisiana71,2521.06×
Oregon64,7611.08×
Oklahoma59,2851.02×
Kentucky58,5530.89×
Connecticut56,6881.08×
Nevada55,9751.11×
Kansas42,5901.03×
Mississippi42,2540.98×
Iowa42,0140.97×
Arkansas40,3420.94×
Utah39,5060.84×
New Mexico25,5840.97×
Nebraska25,3950.97×
Hawaii24,4051.08×
Idaho23,8820.91×
West Virginia19,6470.81×
Washington, District of Columbia16,1921.03×
New Hampshire16,0230.78×
Rhode Island15,3120.92×
Maine14,6660.78×
Delaware13,4270.93×
Montana10,8130.74×
North Dakota10,2240.95×
South Dakota9,8120.81×
Alaska9,4030.84×
Vermont6,1180.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sterilization (microbiology) audience
BrandAffinityCategory
Cyber Monday4.76×Shopping
Black Friday (shopping)3.27×Shopping
CosmoProf9.47×Beauty & Wellness
Dollar General2.05×Shopping
ULTA Beauty2.42×Beauty & Wellness
J. C. Penney2.27×Shopping
Five Below2.39×Shopping
Menards2.14×Home & Garden
Dollar Tree1.67×Shopping
Wedding dress2.88×Fashion & Accessoires
Texas Roadhouse1.6×Food & Beverages
Dentistry2.18×Business & Career
Lace wig2.22×Beauty & Wellness
Kroger1.75×Food & Beverages
Lingerie2.15×Fashion & Accessoires
Forever 213.89×Shopping
Hair coloring2.27×Beauty & Wellness
Personal care1.62×Health
Hair straightening2.22×Beauty & Wellness
Made in USA2.08×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sterilization (microbiology) audience
TraitClusterScore
Price SensitivityPREMIUM2.98
Family OrientationCONSERVATISM1.42
SustainabilityBALANCE1.33
Healthy LifestyleBALANCE1.27
Luxury OrientationPREMIUM1.21
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Sterilization (microbiology)
CountryShare
United States42.5%
United Kingdom13.1%
Japan5.7%

See Sterilization (microbiology) audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Sterilization (microbiology) have in United States?

Sterilization (microbiology) has an estimated audience of 5,233,648 people in United States, concentrated in California and Texas.

What is the gender split and age of Sterilization (microbiology) fans?

86.3% of Sterilization (microbiology) fans are female, 13.7% are male, with an average age of 34.4 years.

Which brands do Sterilization (microbiology) fans like most?

Sterilization (microbiology) fans show strongest brand affinity for Cyber Monday (4.76×), Black Friday (shopping) (3.27×), and CosmoProf (9.47×) over the country average.

Where do Sterilization (microbiology) fans live in United States?

Sterilization (microbiology) fans in United States are most concentrated in California (reach 883,720), Texas (reach 619,437), and Florida (reach 373,807). These three regions account for the largest share of the active audience.

What other brands do Sterilization (microbiology) fans also like?

Beyond Sterilization (microbiology) itself, the audience over-indexes on Black Friday (shopping) (3.27×), CosmoProf (9.47×), Dollar General (2.05×), and ULTA Beauty (2.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sterilization (microbiology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.