Rascasse Audience Intelligence

Sterilization (microbiology) Audience in United States

A data profile of the people who buy, follow and care about Sterilization (microbiology) in United States — modelled from more than twelve digital signal sources. Sterilization (microbiology) has an estimated audience of 5,233,648 people in United States.

#3663among Topic in United States#262in Health

The average Sterilization (microbiology) fan in United States is 34.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cyber Monday, Black Friday (shopping), Target Corporation, with strongest over-indexing on Cyber Monday (5.89× the country average).

Demographically, the Sterilization (microbiology) audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sterilization (microbiology) fan in United States is more female, around 34.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Cyber Monday.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sterilization (microbiology) profile in United States.

Audience size
5.2M
in United States
Gender
86.3%♀
13.7% male
Age
34.4
average years
Country rank
#6400
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sterilization (microbiology) fans

86.3% are female, 13.7% are male, average age 34.4.

Fig. 02

Gender split

86.3%
Female
13.7%
Male
Demographic split for Sterilization (microbiology) audience in United States
MetricValue
Female86.3%
Male13.7%
Average age34.4
Estimated audience size5,233,648
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Sterilization (microbiology) audience in United States
Age bracketShare%
16-1926%
20-2927%
30-3922%
40-4916%
50+8%
Fig. 04

Worldwide distribution

42.5%

of the worldwide Sterilization (microbiology) audience comes from United States.

Worldwide audience distribution share by country for Sterilization (microbiology)
CountryShare
United States42.5%
United Kingdom13.1%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sterilization (microbiology) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sterilization (microbiology) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~600K1.44×
02California~800K1.43×
03Georgia~200K1.24×
04Maryland~100K1.22×
05North Carolina~200K1.17×
06Virginia~100K1.16×
07Arizona~100K1.16×
08Massachusetts~100K1.12×
09Kentucky~70K1.10×
10Connecticut~60K1.10×
11New Jersey~100K1.09×
12Illinois~200K1.07×
13Louisiana~70K1.06×
14Tennessee~100K1.05×
15Alabama~80K1.05×
16New Mexico~30K1.05×
17Washington~100K1.04×
18Nebraska~30K1.04×
19Oregon~60K1.03×
20Nevada~50K1.03×
21Indiana~100K1.02×
22Hawaii~20K1.02×
23Delaware~10K1.01×
24Pennsylvania~200K1.00×
25North Dakota~10K1.00×
26South Carolina~80K0.99×
27Alaska~10K0.99×
28Wisconsin~80K0.98×
29Kansas~40K0.98×
30New York~300K0.97×
31Minnesota~70K0.97×
32Mississippi~40K0.97×
33Arkansas~40K0.96×
34Michigan~100K0.95×
35South Dakota~10K0.95×
36Florida~300K0.94×
37Oklahoma~50K0.94×
38Iowa~40K0.94×
39Maine~20K0.94×
40Rhode Island~20K0.94×
41Ohio~100K0.93×
42Idaho~20K0.92×
43New Hampshire~20K0.92×
44Vermont~8K0.92×
45Washington, District of Columbia~10K0.91×
46Missouri~80K0.90×
47West Virginia~20K0.90×
48Montana~10K0.90×
49Colorado~70K0.89×
50Utah~40K0.88×
Fig. 06

Affinity by region

Affinity by region — Sterilization (microbiology), United States
0.88×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sterilization (microbiology) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sterilization (microbiology) audience
#·InterestCategoryAffinity×
01Cyber MondayShopping5.89×
02CosmoProfBeauty & Wellness5.78×
03Air purifierHome & Garden3.99×
04Black Friday (shopping)Shopping3.88×
05Deal of the dayShopping2.24×
06ULTA BeautyBeauty & Wellness2.12×
07MoisturizerHome & Garden2.12×
08LingerieFashion & Accessoires2.09×
09Ariana GrandeMusic & Radio2.00×
10GrouponInternet & Social Media1.93×
11Subscription business modelShopping1.88×
12FreewareTechnology & Electronics1.84×
13PastryFood & Beverages1.76×
14Five BelowShopping1.72×
15MenardsHome & Garden1.59×
16CandyFood & Beverages1.58×
17MilkFood & Beverages1.57×
18Target CorporationShopping1.55×
19J. C. PenneyShopping1.53×
20SunglassesFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sterilization (microbiology) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sterilization (microbiology) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.57×
IndulgenceJOY1.59×
Family OrientationCONSERVATISM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sterilization (microbiology) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.61×
Risk AppetiteTHRILL0.63×
Social Media UsageJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sterilization (microbiology) have in United States?

Sterilization (microbiology) has an estimated audience of 5,233,648 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sterilization (microbiology) fans?

86.3% of Sterilization (microbiology) fans are female, 13.7% are male, with an average age of 34.4 years.

03

Which brands do Sterilization (microbiology) fans like most?

Sterilization (microbiology) fans show strongest brand affinity for Cyber Monday (5.89×), Black Friday (shopping) (3.88×), and Target Corporation (1.55×) over the country average.

04

Where do Sterilization (microbiology) fans live in United States?

Sterilization (microbiology) fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Sterilization (microbiology) fans also like?

Beyond Sterilization (microbiology) itself, the audience over-indexes on Black Friday (shopping) (3.88×), Target Corporation (1.55×), CosmoProf (5.78×), and ULTA Beauty (2.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sterilization (microbiology). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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