Balloon Audience in Germany
Balloon has an estimated audience of 436,104 people in Germany. 75.3% are female, 24.7% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kitchen garden, Do it yourself (DIY), Matt Damon, Group buying, Spiegel Online.
The average Balloon fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kitchen garden, Do it yourself (DIY), Matt Damon, with strongest over-indexing on Kitchen garden (20.56× the country average). Demographically, the Balloon audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Video game
Demographics of Balloon fans
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 34.6 |
| Estimated audience size | 436,104 |
Audience persona
The typical Balloon fan in Germany is more female, around 34.6 years old, with strong Design Affinity tendencies and a notable affinity for Kitchen garden.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,565 | 1.07× |
| Bayern | 77,238 | 1.1× |
| Baden-Württemberg | 50,807 | 0.85× |
| Sachsen | 45,272 | 2.12× |
| Niedersachsen | 38,208 | 0.9× |
| Hessen | 28,889 | 0.87× |
| Berlin | 20,035 | 1.03× |
| Schleswig-Holstein | 17,993 | 1.15× |
| Rheinland-Pfalz | 17,008 | 0.78× |
| Brandenburg | 13,705 | 1.01× |
| Thüringen | 12,590 | 1.13× |
| Sachsen-Anhalt | 10,504 | 0.93× |
| Hamburg | 8,595 | 0.87× |
| Mecklenburg-Vorpommern | 6,497 | 0.78× |
| Saarland | 3,634 | 0.68× |
| Bremen | 2,685 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchen garden | 20.56× | Home & Garden |
| Do it yourself (DIY) | 2.7× | Home & Garden |
| Matt Damon | 10.16× | Movies & TV |
| Group buying | 8.39× | Shopping |
| Spiegel Online | 1.96× | News |
| IKEA | 1.9× | Home & Garden |
| Arai Helmet | 22.48× | Cars & Mobility |
| Calligraphy | 7.96× | Arts & Culture |
| Beko | 11.76× | Technology & Electronics |
| Children's clothing | 2.94× | Fashion & Accessoires |
| Child care | 3.57× | Kids & Family |
| Wedding Planners | 4.98× | Kids & Family |
| Bargain Hunters | 7.34× | Shopping |
| Designer clothing | 3.39× | Fashion & Accessoires |
| C&A | 2.43× | Shopping |
| Pampers | 4.06× | Kids & Family |
| Livemusic | 2.53× | Music & Radio |
| ICloud | 3.82× | Technology & Electronics |
| Etsy | 2.68× | Fashion & Accessoires |
| Primark | 2.27× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.25 |
| DIY Mentality | THRILL | 1.94 |
| Luxury Orientation | PREMIUM | 1.79 |
| Individualism | JOY | 1.72 |
| Family Orientation | CONSERVATISM | 1.66 |
| Quality Awareness | PREMIUM | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Japan | 17.3% |
| United Kingdom | 9.3% |
See Balloon audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Balloon have in Germany?
Balloon has an estimated audience of 436,104 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Balloon fans?
75.3% of Balloon fans are female, 24.7% are male, with an average age of 34.6 years.
Which brands do Balloon fans like most?
Balloon fans show strongest brand affinity for Kitchen garden (20.56×), Do it yourself (DIY) (2.7×), and Matt Damon (10.16×) over the country average.
Where do Balloon fans live in Germany?
Balloon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,565), Bayern (reach 77,238), and Baden-Württemberg (reach 50,807). These three regions account for the largest share of the active audience.
What other brands do Balloon fans also like?
Beyond Balloon itself, the audience over-indexes on Do it yourself (DIY) (2.7×), Matt Damon (10.16×), Group buying (8.39×), and Spiegel Online (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Balloon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.