Balloon Audience in United States

Balloon logo

Balloon has an estimated audience of 4,966,718 people in United States. 73.9% are female, 26.1% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Governor of Michigan, Fairy godmother, Goop, Bank account.

The average Balloon fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Governor of Michigan, Fairy godmother, with strongest over-indexing on Historic site (5.99× the country average). Demographically, the Balloon audience skews more female with an average age of 38.5, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Video game

Demographics of Balloon fans

Demographic split for Balloon audience in United States
MetricValue
Female73.9%
Male26.1%
Average age38.5
Estimated audience size4,966,718

Audience persona

The typical Balloon fan in United States is more female, around 38.5 years old, with strong DIY Mentality tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Balloon in United States
RegionReachAffinity
California763,5421.4×
Texas514,9151.21×
Florida370,9881.1×
New York363,5621.31×
Illinois189,3891.14×
Pennsylvania182,0601.09×
Georgia166,6771.09×
North Carolina152,1691.02×
Ohio151,5510.99×
New Jersey149,5471.18×
Michigan134,6701.04×
Virginia129,2631.07×
Arizona113,4851.12×
Washington108,4791.09×
Massachusetts102,9861.05×
Tennessee94,4460.95×
Maryland92,9821.09×
Indiana88,3510.97×
Colorado83,6091.07×
Missouri77,3000.97×
South Carolina72,9030.98×
Minnesota70,3290.99×
Wisconsin68,5880.92×
Alabama66,7270.96×
Louisiana63,1990.99×
Oregon60,0791.06×
Nevada58,4651.22×
Oklahoma55,7511.01×
Kentucky54,8670.88×
Utah54,8141.23×
Connecticut50,1181.01×
Kansas42,1561.08×
Mississippi36,9880.9×
Arkansas35,6660.87×
Iowa33,5890.82×
New Mexico30,0031.2×
Idaho24,9621×
Nebraska24,8121×
Hawaii22,1441.04×
West Virginia18,6910.81×
New Hampshire16,3180.83×
Washington, District of Columbia14,8430.99×
Rhode Island14,7200.93×
Maine14,6680.82×
Montana11,4620.83×
Delaware11,2660.82×
Alaska9,5970.9×
South Dakota8,9570.78×
North Dakota7,9720.78×
Vermont6,2290.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Balloon audience
BrandAffinityCategory
Historic site5.99×Arts & Culture
Governor of Michigan10.09×Politics & Society
Fairy godmother9.54×Literature
Goop6.48×Internet & Social Media
Bank account2.62×Business & Career
Nebraska Cornhuskers football3.36×Sports
Vocal harmony4.22×Music & Radio
Product design1.77×Business & Career
Jesse Plemons3.06×Movies & TV
Hibachi6.72×Food & Beverages
Grinch3.17×Movies & TV
Wok4.98×Food & Beverages
Saving2.12×Business & Career
Nationality1.53×Politics & Society
headspace6.67×Health
Cherish (group)7.73×Music & Radio
Mothercare2.28×Kids & Family
Cachorro3.76×Pets & Animals
Mathcore5.49×Music & Radio
Google Home4.37×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Balloon audience
TraitClusterScore
DIY MentalityTHRILL1.47
ExtroversionTHRILL1.42
Luxury OrientationPREMIUM1.42
Design AffinityPREMIUM1.35
Price SensitivityPREMIUM1.33
Quality AwarenessPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Balloon
CountryShare
United States18.1%
Japan17.3%
United Kingdom9.3%

See Balloon audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Balloon have in United States?

Balloon has an estimated audience of 4,966,718 people in United States, concentrated in California and Texas.

What is the gender split and age of Balloon fans?

73.9% of Balloon fans are female, 26.1% are male, with an average age of 38.5 years.

Which brands do Balloon fans like most?

Balloon fans show strongest brand affinity for Historic site (5.99×), Governor of Michigan (10.09×), and Fairy godmother (9.54×) over the country average.

Where do Balloon fans live in United States?

Balloon fans in United States are most concentrated in California (reach 763,542), Texas (reach 514,915), and Florida (reach 370,988). These three regions account for the largest share of the active audience.

What other brands do Balloon fans also like?

Beyond Balloon itself, the audience over-indexes on Governor of Michigan (10.09×), Fairy godmother (9.54×), Goop (6.48×), and Bank account (2.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Balloon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.