Rascasse Audience Intelligence

Balloon Audience in United States

A data profile of the people who buy, follow and care about Balloon in United States — modelled from more than twelve digital signal sources. Balloon has an estimated audience of 4,966,718 people in United States.

#28among Video game in United States#3812among Topic in United States#575in Travel & Leisure

The average Balloon fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NASDAQ, Party Supplies, Diaper bag, with strongest over-indexing on NASDAQ (4.71× the country average).

Demographically, the Balloon audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Balloon fan in United States is more female, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for NASDAQ.

Category: Travel & Leisure · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Balloon profile in United States.

Audience size
5M
in United States
Gender
73.9%♀
26.1% male
Age
38.5
average years
Country rank
#6752
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Balloon fans

73.9% are female, 26.1% are male, average age 38.5.

Fig. 02

Gender split

73.9%
Female
26.1%
Male
Demographic split for Balloon audience in United States
MetricValue
Female73.9%
Male26.1%
Average age38.5
Estimated audience size4,966,718
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Balloon audience in United States
Age bracketShare%
16-1918%
20-2923%
30-3922%
40-4921%
50+16%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Balloon audience comes from United States.

Worldwide audience distribution share by country for Balloon
CountryShare
United States18.1%
Japan17.3%
United Kingdom9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Balloon audience in United States is strongest.

Fig. 05

Top regions by affinity

Balloon fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.32×
02New York~300K1.23×
03Texas~500K1.22×
04New Mexico~30K1.18×
05New Jersey~100K1.17×
06Utah~50K1.12×
07Kansas~40K1.12×
08Illinois~200K1.11×
09Nevada~50K1.11×
10Pennsylvania~200K1.10×
11Georgia~200K1.10×
12Maryland~90K1.09×
13Arizona~100K1.08×
14Virginia~100K1.05×
15Connecticut~50K1.05×
16North Carolina~200K1.04×
17Michigan~100K1.04×
18Florida~300K1.03×
19Massachusetts~100K1.03×
20Oklahoma~60K1.03×
21Hawaii~20K1.03×
22Washington~100K1.02×
23Indiana~90K1.02×
24Colorado~80K1.02×
25Ohio~200K1.01×
26South Carolina~70K1.00×
27Louisiana~60K1.00×
28Nebraska~30K1.00×
29Minnesota~70K0.99×
30Oregon~60K0.99×
31Alabama~70K0.98×
32Missouri~80K0.97×
33Wisconsin~70K0.97×
34Idaho~20K0.96×
35Rhode Island~20K0.95×
36Kentucky~60K0.94×
37Mississippi~40K0.94×
38Alaska~10K0.94×
39Arkansas~40K0.93×
40Washington, District of Columbia~10K0.93×
41Tennessee~90K0.92×
42Delaware~10K0.91×
43North Dakota~9K0.90×
44South Dakota~10K0.89×
45Iowa~40K0.87×
46New Hampshire~20K0.87×
47West Virginia~20K0.86×
48Montana~10K0.83×
49Maine~10K0.82×
50Vermont~7K0.81×
Fig. 06

Affinity by region

Affinity by region — Balloon, United States
0.81×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Balloon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Balloon audience
#·InterestCategoryAffinity×
01Party SuppliesHome & Garden12.41×
02Party CityKids & Family4.78×
03NASDAQBusiness & Career4.71×
04Diaper bagKids & Family3.83×
05Wedding PlannersKids & Family3.65×
06The ConjuringMovies & TV3.40×
07Eyelash extensionsBeauty & Wellness2.57×
08CupcakeFood & Beverages2.41×
09Planet FitnessSports2.29×
10Financial servicesBusiness & Career2.21×
11Children's clothingFashion & Accessoires2.15×
12Five BelowShopping2.00×
13BakeryFood & Beverages1.93×
14Do it yourself (DIY)Home & Garden1.81×
15MilkFood & Beverages1.76×
16SephoraShopping1.67×
17IKEAHome & Garden1.65×
18CocktailFood & Beverages1.61×
19Personal careHealth1.54×
20Hobby LobbyHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Balloon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Balloon audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.44×
DIY MentalityTHRILL1.42×
Quality AwarenessPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Balloon audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Pet OwnershipJOY0.88×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Balloon have in United States?

Balloon has an estimated audience of 4,966,718 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Balloon fans?

73.9% of Balloon fans are female, 26.1% are male, with an average age of 38.5 years.

03

Which brands do Balloon fans like most?

Balloon fans show strongest brand affinity for NASDAQ (4.71×), Party Supplies (12.41×), and Diaper bag (3.83×) over the country average.

04

Where do Balloon fans live in United States?

Balloon fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Balloon fans also like?

Beyond Balloon itself, the audience over-indexes on Party Supplies (12.41×), Diaper bag (3.83×), Planet Fitness (2.29×), and Do it yourself (DIY) (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Balloon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Balloon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →