Rascasse Audience Intelligence

Party City Target Market in United States

A data profile of the people who buy, follow and care about Party City in United States — modelled from more than twelve digital signal sources. Party City has an estimated audience of 6,060,267 people in United States.

#39among Restaurants in United States#586among Brand in United States#167in Kids & Family

The average Party City fan in United States is 41.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Halloween costume, Five Below, JibJab, with strongest over-indexing on Halloween costume (16.39× the country average).

Demographically, the Party City audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Party City fan in United States is more female, around 41.6 years old, with strong Individualism tendencies and a notable affinity for Halloween costume.

Category: Kids & Family · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Party City profile in United States.

Audience size
6.1M
in United States
Gender
73.5%♀
26.5% male
Age
41.6
average years
Country rank
#5671
Brand in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Party City

73.5% are female, 26.5% are male, average age 41.6.

Fig. 02

Gender split

73.5%
Female
26.5%
Male
Demographic split for Party City audience in United States
MetricValue
Female73.5%
Male26.5%
Average age41.6
Estimated audience size6,060,267
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Party City audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3923%
40-4923%
50+23%
Fig. 04

Worldwide distribution

64.1%

of the worldwide Party City audience comes from United States.

Worldwide audience distribution share by country for Party City
CountryShare
United States64.1%
Canada23.0%
Puerto Rico4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Party City audience in United States is strongest.

Fig. 05

Top regions by affinity

Party City customers by region in United States
#RegionReachAffinity×
01Texas~1M1.78×
02New Jersey~300K1.69×
03Maryland~200K1.60×
04Georgia~300K1.49×
05Florida~700K1.47×
06Illinois~300K1.44×
07Connecticut~100K1.40×
08California~1M1.37×
09Hawaii~40K1.35×
10New York~500K1.34×
11Louisiana~100K1.32×
12Rhode Island~30K1.32×
13Michigan~200K1.28×
14Tennessee~200K1.27×
15Indiana~200K1.27×
16Virginia~200K1.26×
17Alabama~100K1.26×
18Missouri~100K1.24×
19Pennsylvania~300K1.20×
20North Carolina~300K1.20×
21Massachusetts~200K1.19×
22Arkansas~70K1.19×
23South Carolina~100K1.15×
24Ohio~300K1.13×
25Arizona~200K1.13×
26Colorado~100K1.03×
27Kentucky~90K1.03×
28Nevada~70K1.03×
29New Mexico~40K1.01×
30Oklahoma~80K1.00×
31Mississippi~60K1.00×
32Delaware~20K0.98×
33Kansas~50K0.95×
34Minnesota~100K0.92×
35Wisconsin~100K0.91×
36Nebraska~30K0.90×
37North Dakota~10K0.84×
38Washington~100K0.80×
39Iowa~50K0.80×
40Washington, District of Columbia~20K0.80×
41New Hampshire~20K0.74×
42West Virginia~20K0.59×
43Vermont~7K0.56×
44Maine~10K0.49×
45Alaska~7K0.48×
46Oregon~40K0.47×
47South Dakota~5K0.30×
48Utah~20K0.24×
49Idaho~8K0.22×
50Montana~4K0.21×
Fig. 06

Affinity by region

Affinity by region — Party City, United States
0.21×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Party City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Party City audience
#·InterestCategoryAffinity×
01film riotMovies & TV82.48×
02JibJabInternet & Social Media22.42×
03Halloween costumeKids & Family16.39×
041stdibsShopping15.52×
05Oriental Trading CompanyShopping15.08×
06Horton Hears a Who! (film)Movies & TV14.29×
07DixieMusic & Radio11.66×
08Cloudy with a Chance of Meatballs (film)Movies & TV9.87×
09Five BelowShopping6.81×
10Chuck E. Cheese'sFood & Beverages5.03×
11Wedding plannerKids & Family3.78×
12Hobby LobbyHome & Garden3.72×
13Christmas treeKids & Family3.01×
14ChristmasKids & Family2.13×
15Heart (novel)Literature1.85×
16Macy'sShopping1.82×
17Dollar TreeShopping1.61×
18AldiShopping1.59×
19GodPolitics & Society1.56×
20Dollar GeneralShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Party City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Party City audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.45×
ExtroversionTHRILL1.43×
IndulgenceJOY1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Party City audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Early Adopter MentalityPOWER0.95×
Risk AppetiteTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Party City's target market in United States?

Party City's target market in United States covers an estimated 6,060,267 people, concentrated in Texas and California.

02

What is the gender split and age of Party City customers?

73.5% of the Party City audience are female, 26.5% are male, with an average age of 41.6 years.

03

Which brands do Party City fans like most?

Party City fans show strongest brand affinity for Halloween costume (16.39×), Five Below (6.81×), and JibJab (22.42×) over the country average.

04

Where do Party City fans live in United States?

Party City fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Party City fans also like?

Beyond Party City itself, the audience over-indexes on Five Below (6.81×), JibJab (22.42×), Hobby Lobby (3.72×), and Horton Hears a Who! (film) (14.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Party City audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Party City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →