Party City Audience in United States

Party City logo

Party City has an estimated audience of 7,220,457 people in United States. 73.5% are female, 26.5% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Halloween costume, Five Below, JibJab, Hobby Lobby, film riot.

The average Party City fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Halloween costume, Five Below, JibJab, with strongest over-indexing on Halloween costume (16.39× the country average). Demographically, the Party City audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand · Subtype: Restaurants

Demographics of Party City fans

Demographic split for Party City audience in United States
MetricValue
Female73.5%
Male26.5%
Average age41.6
Estimated audience size7,220,457

Audience persona

The typical Party City fan in United States is more female, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Halloween costume.

Top regions in United States

Top regions ranked by reach for Party City in United States
RegionReachAffinity
California1,117,6651.41×
Texas1,103,0991.78×
Florida747,3341.53×
New York570,8311.41×
Illinois373,6321.55×
Georgia346,3881.56×
New Jersey317,6561.73×
Pennsylvania306,0201.26×
North Carolina275,2841.27×
Ohio259,3471.17×
Michigan254,3741.35×
Virginia217,4371.24×
Maryland201,3271.62×
Indiana178,6571.35×
Tennessee178,3531.23×
Massachusetts174,3721.23×
Arizona168,5891.14×
Missouri151,1321.3×
Alabama127,7661.27×
South Carolina126,9301.17×
Colorado120,0431.05×
Louisiana119,5651.28×
Washington116,9150.81×
Connecticut103,3021.43×
Wisconsin102,0330.94×
Minnesota95,5260.92×
Kentucky94,4911.04×
Oklahoma79,6640.99×
Nevada71,6891.03×
Kansas55,4450.97×
Mississippi53,8950.91×
Arkansas49,1320.83×
Iowa48,1510.81×
Oregon37,9410.46×
New Mexico36,0371×
Nebraska32,2950.89×
Rhode Island30,1241.31×
Hawaii23,2300.75×
New Hampshire20,3590.72×
Delaware19,0520.96×
West Virginia18,4300.55×
Washington, District of Columbia16,3460.75×
Utah13,0460.2×
North Dakota12,1280.82×
Maine12,0940.47×
Vermont6,3320.5×
Alaska6,3200.41×
Idaho6,0730.17×
South Dakota3,6070.22×
Montana2,6390.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Party City audience
BrandAffinityCategory
Halloween costume16.39×Kids & Family
Five Below6.81×Shopping
JibJab22.42×Internet & Social Media
Hobby Lobby3.72×Home & Garden
film riot82.48×Movies & TV
Horton Hears a Who! (film)14.29×Movies & TV
Oriental Trading Company15.08×Shopping
Dixie11.66×Music & Radio
Christmas2.13×Kids & Family
Christmas tree3.01×Kids & Family
Cloudy with a Chance of Meatballs (film)9.87×Movies & TV
Macy's1.82×Shopping
1stdibs15.52×Shopping
Heart (novel)1.85×Literature
Aldi1.59×Shopping
Wedding planner3.78×Kids & Family
God1.56×Politics & Society
Dollar Tree1.61×Shopping
Dollar General1.53×Shopping
Moonpig28.31×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Party City audience
TraitClusterScore
ExtroversionTHRILL1.65
Price SensitivityPREMIUM1.6
IndulgenceJOY1.57
Family OrientationCONSERVATISM1.39
Convenience OrientationPREMIUM1.24
Healthy LifestyleBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Party City
CountryShare
United States67.9%
Canada20.8%
Puerto Rico4.2%

See Party City audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Party City have in United States?

Party City has an estimated audience of 7,220,457 people in United States, concentrated in California and Texas.

What is the gender split and age of Party City fans?

73.5% of Party City fans are female, 26.5% are male, with an average age of 41.6 years.

Which brands do Party City fans like most?

Party City fans show strongest brand affinity for Halloween costume (16.39×), Five Below (6.81×), and JibJab (22.42×) over the country average.

Where do Party City fans live in United States?

Party City fans in United States are most concentrated in California (reach 1,117,665), Texas (reach 1,103,099), and Florida (reach 747,334). These three regions account for the largest share of the active audience.

What other brands do Party City fans also like?

Beyond Party City itself, the audience over-indexes on Five Below (6.81×), JibJab (22.42×), Hobby Lobby (3.72×), and film riot (82.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Party City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.