Dixie Audience in United States
Dixie has an estimated audience of 2,415,811 people in United States. 61.2% are female, 38.8% are male, average age 42.7. Top regions: Florida, California, Texas. Top brand affinities: Party City, Moto Guzzi, Meijer, Publix, Kroger.
The average Dixie fan in United States is 42.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Party City, Moto Guzzi, Meijer, with strongest over-indexing on Party City (16.51× the country average). Demographically, the Dixie audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Dixie fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 42.7 |
| Estimated audience size | 2,415,811 |
Audience persona
The typical Dixie fan in United States is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Party City.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 228,926 | 1.4× |
| California | 197,426 | 0.74× |
| Texas | 187,860 | 0.9× |
| North Carolina | 117,924 | 1.62× |
| Georgia | 100,258 | 1.35× |
| New York | 98,231 | 0.73× |
| Tennessee | 73,527 | 1.52× |
| Alabama | 69,899 | 2.07× |
| Washington | 68,518 | 1.41× |
| Oregon | 65,737 | 2.37× |
| Illinois | 62,418 | 0.78× |
| Virginia | 61,863 | 1.05× |
| Ohio | 61,644 | 0.83× |
| South Carolina | 55,026 | 1.51× |
| Pennsylvania | 54,748 | 0.67× |
| Michigan | 51,220 | 0.81× |
| Kentucky | 49,947 | 1.65× |
| Louisiana | 43,804 | 1.41× |
| Utah | 39,971 | 1.85× |
| Mississippi | 39,413 | 1.98× |
| New Jersey | 38,687 | 0.63× |
| Arizona | 37,391 | 0.76× |
| Massachusetts | 34,442 | 0.72× |
| Missouri | 33,922 | 0.87× |
| Indiana | 32,611 | 0.74× |
| Maryland | 30,945 | 0.74× |
| Wisconsin | 29,535 | 0.81× |
| Arkansas | 29,152 | 1.46× |
| Colorado | 27,755 | 0.73× |
| Oklahoma | 24,459 | 0.91× |
| Minnesota | 24,299 | 0.7× |
| Idaho | 17,035 | 1.41× |
| Iowa | 16,494 | 0.83× |
| Nevada | 16,385 | 0.7× |
| Connecticut | 15,973 | 0.66× |
| Kansas | 14,020 | 0.74× |
| West Virginia | 11,838 | 1.05× |
| Hawaii | 8,649 | 0.83× |
| Washington, District of Columbia | 8,519 | 1.17× |
| New Mexico | 7,869 | 0.65× |
| Nebraska | 7,559 | 0.62× |
| New Hampshire | 6,224 | 0.65× |
| Maine | 5,659 | 0.65× |
| Montana | 4,928 | 0.74× |
| Rhode Island | 4,276 | 0.56× |
| Delaware | 4,140 | 0.62× |
| Wyoming | 3,760 | 1.05× |
| North Dakota | 3,097 | 0.62× |
| South Dakota | 3,056 | 0.55× |
| Alaska | 3,044 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Party City | 16.51× | Kids & Family |
| Moto Guzzi | 30× | Cars & Mobility |
| Meijer | 4.88× | Shopping |
| Publix | 4.09× | Shopping |
| Kroger | 3.21× | Food & Beverages |
| Fox News Channel | 1.87× | Movies & TV |
| Dollar General | 2.41× | Shopping |
| Texas Roadhouse | 2.11× | Food & Beverages |
| Dentistry | 2.57× | Business & Career |
| Made in USA | 2.72× | Business & Career |
| Dollar Tree | 1.85× | Shopping |
| Take-out | 2.15× | Food & Beverages |
| Lowe's | 1.57× | Shopping |
| Bachelor of Business Administration | 16.37× | Business & Career |
| Non-fiction books | 3.24× | Literature |
| Menards | 2.15× | Home & Garden |
| IHOP | 2.46× | Food & Beverages |
| J. C. Penney | 2.15× | Shopping |
| Auction | 2.13× | Shopping |
| Wells Fargo | 1.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.72 |
| DIY Mentality | THRILL | 1.39 |
| Family Orientation | CONSERVATISM | 1.29 |
| Convenience Orientation | PREMIUM | 1.29 |
| Individualism | JOY | 1.25 |
| Community Orientation | OPEN | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.1% |
| Italy | 12.8% |
| United Kingdom | 2.1% |
See Dixie audiences in other countries
More Music & Radio audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Dixie have in United States?
Dixie has an estimated audience of 2,415,811 people in United States, concentrated in Florida and California.
What is the gender split and age of Dixie fans?
61.2% of Dixie fans are female, 38.8% are male, with an average age of 42.7 years.
Which brands do Dixie fans like most?
Dixie fans show strongest brand affinity for Party City (16.51×), Moto Guzzi (30×), and Meijer (4.88×) over the country average.
Where do Dixie fans live in United States?
Dixie fans in United States are most concentrated in Florida (reach 228,926), California (reach 197,426), and Texas (reach 187,860). These three regions account for the largest share of the active audience.
What other brands do Dixie fans also like?
Beyond Dixie itself, the audience over-indexes on Moto Guzzi (30×), Meijer (4.88×), Publix (4.09×), and Kroger (3.21×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dixie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.