Rascasse Audience Intelligence

Dixie Audience in United States

A data profile of the people who buy, follow and care about Dixie in United States — modelled from more than twelve digital signal sources. Dixie has an estimated audience of 2,415,811 people in United States.

#5723among Topic in United States#1305in Music & Radio

The average Dixie fan in United States is 42.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Party City, Microwave oven, Publix, with strongest over-indexing on Party City (11.66× the country average).

Demographically, the Dixie audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dixie fan in United States is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Party City.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dixie profile in United States.

Audience size
2.4M
in United States
Gender
61.2%♀
38.8% male
Age
42.7
average years
Country rank
#12222
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dixie fans

61.2% are female, 38.8% are male, average age 42.7.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Dixie audience in United States
MetricValue
Female61.2%
Male38.8%
Average age42.7
Estimated audience size2,415,811
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Dixie audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4927%
50+24%
Fig. 04

Worldwide distribution

71.1%

of the worldwide Dixie audience comes from United States.

Worldwide audience distribution share by country for Dixie
CountryShare
United States71.1%
Italy12.8%
United Kingdom2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dixie audience in United States is strongest.

Fig. 05

Top regions by affinity

Dixie fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~70K2.42×
02Mississippi~40K2.07×
03Alabama~60K1.92×
04Wyoming~6K1.71×
05Utah~40K1.68×
06Kentucky~50K1.60×
07North Carolina~100K1.47×
08Arkansas~30K1.47×
09Washington~70K1.46×
10Idaho~20K1.46×
11Louisiana~40K1.41×
12Iowa~30K1.40×
13West Virginia~20K1.39×
14Tennessee~70K1.37×
15South Carolina~50K1.36×
16Georgia~100K1.29×
17Florida~200K1.25×
18Washington, District of Columbia~7K0.99×
19Virginia~60K0.95×
20Hawaii~9K0.89×
21Oklahoma~20K0.88×
22Montana~6K0.85×
23Missouri~30K0.84×
24Texas~200K0.83×
25North Dakota~4K0.83×
26Wisconsin~30K0.82×
27Delaware~5K0.82×
28Alaska~4K0.82×
29Kansas~20K0.80×
30Ohio~60K0.79×
31South Dakota~4K0.79×
32Michigan~50K0.78×
33Arizona~40K0.76×
34Indiana~30K0.75×
35Maine~7K0.75×
36New Hampshire~7K0.74×
37New Mexico~9K0.72×
38Rhode Island~6K0.72×
39Maryland~30K0.71×
40Nebraska~9K0.71×
41Illinois~60K0.70×
42Nevada~20K0.70×
43California~200K0.69×
44Colorado~30K0.69×
45Minnesota~20K0.68×
46Connecticut~20K0.67×
47Massachusetts~30K0.66×
48New York~90K0.65×
49Pennsylvania~50K0.64×
50New Jersey~40K0.59×
Fig. 06

Affinity by region

Affinity by region — Dixie, United States
0.59×1.00×2.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dixie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dixie audience
#·InterestCategoryAffinity×
01Party CityKids & Family11.66×
02Microwave ovenHome & Garden3.76×
03MeijerShopping3.21×
04Non-alcoholic beverageFood & Beverages3.17×
05Rail transportTravel & Leisure2.90×
06PublixShopping2.89×
07Hardware storeHome & Garden2.88×
08Britney SpearsMusic & Radio2.56×
09Real propertyHome & Garden2.44×
10Discount TireShopping2.28×
11KrogerFood & Beverages2.19×
12PharmacyBusiness & Career2.13×
13Discount storesShopping1.99×
14United Parcel ServiceBusiness & Career1.97×
15TraditionPolitics & Society1.80×
16GeneticsKids & Family1.80×
17Nonprofit organizationPolitics & Society1.74×
18Pizza HutFood & Beverages1.63×
19GrillingFood & Beverages1.60×
20Dollar GeneralShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dixie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dixie audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.31×
IndividualismJOY1.64×
DIY MentalityTHRILL1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dixie audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Early Adopter MentalityPOWER0.63×
MindfulnessBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dixie have in United States?

Dixie has an estimated audience of 2,415,811 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Dixie fans?

61.2% of Dixie fans are female, 38.8% are male, with an average age of 42.7 years.

03

Which brands do Dixie fans like most?

Dixie fans show strongest brand affinity for Party City (11.66×), Microwave oven (3.76×), and Publix (2.89×) over the country average.

04

Where do Dixie fans live in United States?

Dixie fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dixie fans also like?

Beyond Dixie itself, the audience over-indexes on Microwave oven (3.76×), Publix (2.89×), Hardware store (2.88×), and Meijer (3.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Dixie audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dixie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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