Dixie Audience in United States

Dixie logo

Dixie has an estimated audience of 2,415,811 people in United States. 61.2% are female, 38.8% are male, average age 42.7. Top regions: Florida, California, Texas. Top brand affinities: Pillow, Urban Outfitters, 3D printing, Tech News, edureka.

The average Dixie fan in United States is 42.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Pillow, Urban Outfitters, 3D printing, with strongest over-indexing on Pillow (2.17× the country average). Demographically, the Dixie audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Dixie fans

Demographic split for Dixie audience in United States
MetricValue
Female61.2%
Male38.8%
Average age42.7
Estimated audience size2,415,811

Audience persona

The typical Dixie fan in United States is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Dixie in United States
RegionReachAffinity
Florida228,9261.4×
California197,4260.74×
Texas187,8600.9×
North Carolina117,9241.62×
Georgia100,2581.35×
New York98,2310.73×
Tennessee73,5271.52×
Alabama69,8992.07×
Washington68,5181.41×
Oregon65,7372.37×
Illinois62,4180.78×
Virginia61,8631.05×
Ohio61,6440.83×
South Carolina55,0261.51×
Pennsylvania54,7480.67×
Michigan51,2200.81×
Kentucky49,9471.65×
Louisiana43,8041.41×
Utah39,9711.85×
Mississippi39,4131.98×
New Jersey38,6870.63×
Arizona37,3910.76×
Massachusetts34,4420.72×
Missouri33,9220.87×
Indiana32,6110.74×
Maryland30,9450.74×
Wisconsin29,5350.81×
Arkansas29,1521.46×
Colorado27,7550.73×
Oklahoma24,4590.91×
Minnesota24,2990.7×
Idaho17,0351.41×
Iowa16,4940.83×
Nevada16,3850.7×
Connecticut15,9730.66×
Kansas14,0200.74×
West Virginia11,8381.05×
Hawaii8,6490.83×
Washington, District of Columbia8,5191.17×
New Mexico7,8690.65×
Nebraska7,5590.62×
New Hampshire6,2240.65×
Maine5,6590.65×
Montana4,9280.74×
Rhode Island4,2760.56×
Delaware4,1400.62×
Wyoming3,7601.05×
North Dakota3,0970.62×
South Dakota3,0560.55×
Alaska3,0440.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dixie audience
BrandAffinityCategory
Pillow2.17×Home & Garden
Urban Outfitters1.72×Shopping
3D printing1.51×Technology & Electronics
Tech News4.3×Technology & Electronics
edureka16.37×Business & Career
MK1.85×Music & Radio
The Haunted4.88×Music & Radio
Laneige2.01×Beauty & Wellness
Jack White1.62×Movies & TV
Diane Sawyer2.52×Movies & TV
WKRN-TV1.8×Movies & TV
Hebe1.67×Home & Garden
Hattiesburg, Mississippi2.46×Travel & Leisure
English literature1.66×Literature
Erie County, New York2.27×Travel & Leisure
Northrop Grumman1.51×Business & Career
Elina Svitolina2.09×Sports
Mackenzie Foy1.79×Fashion & Accessoires
Brunello Cucinelli1.61×Fashion & Accessoires
Certified diabetes educator2.86×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dixie audience
TraitClusterScore
PatriotismCONSERVATISM1.72
DIY MentalityTHRILL1.39
Family OrientationCONSERVATISM1.29
Convenience OrientationPREMIUM1.29
IndividualismJOY1.25
Community OrientationOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for Dixie
CountryShare
United States71.1%
Italy12.8%
United Kingdom2.1%

See Dixie audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Dixie have in United States?

Dixie has an estimated audience of 2,415,811 people in United States, concentrated in Florida and California.

What is the gender split and age of Dixie fans?

61.2% of Dixie fans are female, 38.8% are male, with an average age of 42.7 years.

Which brands do Dixie fans like most?

Dixie fans show strongest brand affinity for Pillow (2.17×), Urban Outfitters (1.72×), and 3D printing (1.51×) over the country average.

Where do Dixie fans live in United States?

Dixie fans in United States are most concentrated in Florida (reach 228,926), California (reach 197,426), and Texas (reach 187,860). These three regions account for the largest share of the active audience.

What other brands do Dixie fans also like?

Beyond Dixie itself, the audience over-indexes on Urban Outfitters (1.72×), 3D printing (1.51×), Tech News (4.3×), and edureka (16.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dixie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.