Party Supplies Audience in United States

Party Supplies logo

Party Supplies has an estimated audience of 2,315,977 people in United States. 78.0% are female, 22.0% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Electro (music), Balloon, Lena Headey, Quinceañera (telenovela), Macy's.

The average Party Supplies fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Electro (music), Balloon, Lena Headey, with strongest over-indexing on Electro (music) (8.84× the country average). Demographically, the Party Supplies audience skews more female with an average age of 39.8, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Singer-songwriter

Demographics of Party Supplies fans

Demographic split for Party Supplies audience in United States
MetricValue
Female78.0%
Male22.0%
Average age39.8
Estimated audience size2,315,977

Audience persona

The typical Party Supplies fan in United States is more female, around 39.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Electro (music).

Top regions in United States

Top regions ranked by reach for Party Supplies in United States
RegionReachAffinity
California508,2302×
Texas284,1911.43×
Florida148,7190.95×
New York137,5221.06×
North Carolina108,7981.56×
Ohio83,1901.17×
Pennsylvania76,3250.98×
Illinois66,2970.86×
Georgia59,5280.83×
New Jersey56,2370.95×
Washington54,9131.18×
Michigan53,0290.88×
Virginia47,9900.85×
Tennessee45,5720.98×
Indiana42,6511.01×
Arizona40,7970.86×
Massachusetts39,7880.87×
Louisiana38,4551.29×
Missouri38,2351.02×
Oklahoma35,8561.39×
Maryland33,5760.84×
South Carolina33,4700.96×
Kentucky33,0881.14×
Oregon31,7171.19×
Colorado30,7760.84×
Minnesota29,6550.89×
Alabama29,4060.91×
Nevada29,3491.31×
Wisconsin27,2040.78×
Utah25,0171.21×
Arkansas23,6951.24×
Mississippi22,3671.17×
Connecticut21,8530.94×
Kansas18,4141.01×
Iowa17,4810.92×
West Virginia12,7051.18×
Nebraska11,3720.98×
Idaho10,7140.92×
New Mexico10,0990.87×
Hawaii8,7930.88×
New Hampshire8,3140.91×
Maine7,5690.91×
Washington, District of Columbia6,3470.91×
Delaware5,7630.9×
Montana5,0110.78×
South Dakota4,8060.9×
Rhode Island4,6480.63×
Alaska3,7100.75×
North Dakota3,2100.67×
Vermont2,7490.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Party Supplies audience
BrandAffinityCategory
Electro (music)8.84×Music & Radio
Balloon12.41×Travel & Leisure
Lena Headey12.02×Movies & TV
Quinceañera (telenovela)4.82×Movies & TV
Macy's2.32×Shopping
Toys (film)8.44×Movies & TV
StyleSeat20.13×Beauty & Wellness
Birthday Gifts6.31×Kids & Family
Child1.6×Kids & Family
Party planning8.65×Kids & Family
Hobby Lobby1.99×Home & Garden
Project X (2012 film)11.16×Movies & TV
Woman1.54×Kids & Family
Party City5.51×Kids & Family
Infant1.7×Kids & Family
Gift1.53×Shopping
Sales promotion1.6×Shopping
Omaha, Nebraska6.03×Travel & Leisure
Pizza Planet33.1×Food & Beverages
Five Below2.55×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Party Supplies audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.14
Luxury OrientationPREMIUM1.79
Design AffinityPREMIUM1.75
Family OrientationCONSERVATISM1.55
IndulgenceJOY1.54
Price SensitivityPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Party Supplies
CountryShare
United States34.5%
United Kingdom6.9%
Brazil5.6%

See Party Supplies audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Party Supplies have in United States?

Party Supplies has an estimated audience of 2,315,977 people in United States, concentrated in California and Texas.

What is the gender split and age of Party Supplies fans?

78.0% of Party Supplies fans are female, 22.0% are male, with an average age of 39.8 years.

Which brands do Party Supplies fans like most?

Party Supplies fans show strongest brand affinity for Electro (music) (8.84×), Balloon (12.41×), and Lena Headey (12.02×) over the country average.

Where do Party Supplies fans live in United States?

Party Supplies fans in United States are most concentrated in California (reach 508,230), Texas (reach 284,191), and Florida (reach 148,719). These three regions account for the largest share of the active audience.

What other brands do Party Supplies fans also like?

Beyond Party Supplies itself, the audience over-indexes on Balloon (12.41×), Lena Headey (12.02×), Quinceañera (telenovela) (4.82×), and Macy's (2.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Party Supplies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.