Project X (2012 film) Audience in United States
Project X (2012 film) has an estimated audience of 1,875,394 people in United States. 45.4% are female, 54.6% are male, average age 37.7. Top brand affinities: Vanessa Kirby, Reindeer, Amanda Seyfried, Isla Fisher, Robert Kardashian.
Top brand affinities include Vanessa Kirby, Reindeer, Amanda Seyfried, with strongest over-indexing on Vanessa Kirby (20× the country average). Demographically, the Project X (2012 film) audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Project X (2012 film) fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 37.7 |
| Estimated audience size | 1,875,394 |
Audience persona
The typical Project X (2012 film) fan in United States is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Vanessa Kirby.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vanessa Kirby | 20× | Movies & TV |
| Reindeer | 39.61× | Pets & Animals |
| Amanda Seyfried | 12.49× | Movies & TV |
| Isla Fisher | 17.21× | Movies & TV |
| Robert Kardashian | 26.61× | Movies & TV |
| John Lewis (department store) | 43.48× | Shopping |
| Aaron Paul | 16.03× | Movies & TV |
| Diaper bag | 5.12× | Kids & Family |
| Planet Fitness | 3.03× | Sports |
| Josh Duhamel | 10.75× | Fashion & Accessoires |
| A Million Ways to Die in the West | 31.82× | Movies & TV |
| Nick Kroll | 16.81× | Movies & TV |
| Carey Mulligan | 16.39× | Movies & TV |
| Party Supplies | 14.85× | Home & Garden |
| Superman | 1.91× | Movies & TV |
| Erin Andrews | 16.58× | Sports |
| Kia Sportage | 14.52× | Cars & Mobility |
| Sacha Baron Cohen | 11.42× | Movies & TV |
| Waterworld | 15.25× | Movies & TV |
| Pudding | 12.59× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.65 |
| Luxury Orientation | PREMIUM | 1.51 |
| Early Adopter Mentality | POWER | 1.42 |
| Spirituality | BALANCE | 1.34 |
| Mindfulness | BALANCE | 1.29 |
| Pet Ownership | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| Germany | 4.5% |
| India | 4.3% |
See Project X (2012 film) audiences in other countries
More Movies & TV audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Project X (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.