Rascasse Audience Intelligence

Project X (2012 film) Audience in United States

A data profile of the people who buy, follow and care about Project X (2012 film) in United States — modelled from more than twelve digital signal sources. Project X (2012 film) has an estimated audience of 1,837,469 people in United States.

#950among Movie / TV Show / Series in United States#2407in Movies & TV

The average Project X (2012 film) fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sacha Baron Cohen, Reindeer, Vanessa Kirby, with strongest over-indexing on Sacha Baron Cohen (32.69× the country average).

Demographically, the Project X (2012 film) audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Project X (2012 film) fan in United States is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Sacha Baron Cohen.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Project X (2012 film) profile in United States.

Audience size
1.8M
in United States
Gender
45.4%♀
54.6% male
Age
37.7
average years
Country rank
#15223
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Project X (2012 film) viewers

45.4% are female, 54.6% are male, average age 37.7.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Project X (2012 film) audience in United States
MetricValue
Female45.4%
Male54.6%
Average age37.7
Estimated audience size1,837,469
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Project X (2012 film) audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Project X (2012 film) audience comes from United States.

Worldwide audience distribution share by country for Project X (2012 film)
CountryShare
United States35.8%
India4.7%
Germany4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Project X (2012 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Project X (2012 film) fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.37×
02Arizona~50K1.26×
03Texas~200K1.25×
04New Mexico~10K1.22×
05Illinois~70K1.12×
06North Dakota~4K1.12×
07Kansas~20K1.11×
08Nebraska~10K1.11×
09Nevada~20K1.09×
10Oklahoma~20K1.08×
11Indiana~40K1.07×
12Colorado~30K1.07×
13Georgia~60K1.03×
14New Jersey~50K1.03×
15Missouri~30K1.03×
16South Dakota~4K1.03×
17North Carolina~60K1.02×
18Michigan~50K1.02×
19Connecticut~20K1.02×
20Montana~5K1.02×
21Washington~40K1.01×
22Louisiana~20K1.01×
23Iowa~20K1.01×
24Idaho~9K1.00×
25Pennsylvania~60K0.98×
26Minnesota~30K0.98×
27Florida~100K0.97×
28New York~100K0.97×
29Virginia~40K0.97×
30Rhode Island~6K0.97×
31Oregon~20K0.96×
32Utah~20K0.96×
33Ohio~50K0.95×
34Maryland~30K0.95×
35Wisconsin~30K0.95×
36Alabama~20K0.94×
37Arkansas~10K0.94×
38Delaware~5K0.94×
39Alaska~4K0.94×
40Wyoming~3K0.94×
41Mississippi~10K0.93×
42New Hampshire~7K0.91×
43Kentucky~20K0.90×
44Hawaii~7K0.87×
45Vermont~3K0.87×
46Tennessee~30K0.86×
47South Carolina~20K0.86×
48West Virginia~7K0.85×
49Maine~6K0.84×
50Washington, District of Columbia~5K0.84×
Fig. 06

Affinity by region

Affinity by region — Project X (2012 film), United States
0.84×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Project X (2012 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Project X (2012 film) audience
#·InterestCategoryAffinity×
01John Lewis (department store)Shopping49.60×
02ReindeerPets & Animals45.63×
03A Million Ways to Die in the WestMovies & TV41.98×
04Sacha Baron CohenMovies & TV32.69×
05Robert KardashianMovies & TV32.12×
06Vanessa KirbyMovies & TV20.00×
07Erin AndrewsSports20.00×
08America's Next Top ModelMovies & TV18.92×
09Nick KrollMovies & TV18.14×
10Isla FisherMovies & TV17.88×
11WaterworldMovies & TV17.76×
12Seth GreenMovies & TV17.58×
13Jason SegelMovies & TV12.77×
14Amanda SeyfriedMovies & TV12.60×
15Josh DuhamelFashion & Accessoires11.30×
16International educationBusiness & Career10.87×
17Alison BrieMovies & TV10.45×
18MonstersMovies & TV7.10×
19Web serverTechnology & Electronics5.55×
20Obsessed (2009 film)Movies & TV5.30×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Project X (2012 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Project X (2012 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
Convenience OrientationPREMIUM1.71×
SpiritualityBALANCE1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Project X (2012 film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.72×
CreativityOPEN0.73×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Project X (2012 film) have in United States?

Project X (2012 film) has an estimated audience of 1,837,469 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Project X (2012 film) viewers?

45.4% of Project X (2012 film) fans are female, 54.6% are male, with an average age of 37.7 years.

03

Which brands do Project X (2012 film) fans like most?

Project X (2012 film) fans show strongest brand affinity for Sacha Baron Cohen (32.69×), Reindeer (45.63×), and Vanessa Kirby (20×) over the country average.

04

Where do Project X (2012 film) fans live in United States?

Project X (2012 film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Project X (2012 film) fans also like?

Beyond Project X (2012 film) itself, the audience over-indexes on Reindeer (45.63×), Vanessa Kirby (20×), Amanda Seyfried (12.6×), and Robert Kardashian (32.12×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Project X (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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