Project X (2012 film) Audience in United States
Project X (2012 film) has an estimated audience of 1,875,394 people in United States. 45.4% are female, 54.6% are male, average age 37.7. Top brand affinities: Product design, Nationality, Morphine (band), UK garage, Home construction.
Top brand affinities include Product design, Nationality, Morphine (band), with strongest over-indexing on Product design (5.39× the country average). Demographically, the Project X (2012 film) audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Project X (2012 film) fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 37.7 |
| Estimated audience size | 1,875,394 |
Audience persona
The typical Project X (2012 film) fan in United States is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 5.39× | Business & Career |
| Nationality | 4.4× | Politics & Society |
| Morphine (band) | 15.28× | Music & Radio |
| UK garage | 9.93× | Music & Radio |
| Home construction | 2.36× | Home & Garden |
| Dog breed | 1.57× | Pets & Animals |
| Stamp collecting | 5.06× | Home & Garden |
| Minnesota | 1.8× | Travel & Leisure |
| Alaska | 1.72× | Travel & Leisure |
| Home staging | 4.76× | Home & Garden |
| Electrolyte | 4.21× | Health |
| Elsword | 14.52× | Games |
| Kasik | 10.8× | Travel & Leisure |
| Jeremy Riddle | 31.82× | Music & Radio |
| Horeca | 11.72× | Travel & Leisure |
| Nebraska | 2.04× | Travel & Leisure |
| 3D printing | 1.85× | Technology & Electronics |
| Justice | 2.02× | Politics & Society |
| Pordenone | 43.48× | Travel & Leisure |
| Kay Arthur | 15.18× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.65 |
| Luxury Orientation | PREMIUM | 1.51 |
| Early Adopter Mentality | POWER | 1.42 |
| Spirituality | BALANCE | 1.34 |
| Mindfulness | BALANCE | 1.29 |
| Pet Ownership | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.4% |
| Germany | 4.5% |
| India | 4.3% |
See Project X (2012 film) audiences in other countries
More Movies & TV audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Project X (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.