Robert Kardashian Audience in United States

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Robert Kardashian has an estimated audience of 1,406,388 people in United States. 69.1% are female, 30.9% are male, average age 32.5. Top regions: California, Texas, Florida. Top brand affinities: Caitlyn Jenner, Project X (2012 film), Armenia, Lamar Odom, Kris Jenner.

The average Robert Kardashian fan in United States is 32.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Caitlyn Jenner, Project X (2012 film), Armenia, with strongest over-indexing on Caitlyn Jenner (31.3× the country average). Demographically, the Robert Kardashian audience skews more female with an average age of 32.5, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Robert Kardashian fans

Demographic split for Robert Kardashian audience in United States
MetricValue
Female69.1%
Male30.9%
Average age32.5
Estimated audience size1,406,388

Audience persona

The typical Robert Kardashian fan in United States is more female, around 32.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Caitlyn Jenner.

Top regions in United States

Top regions ranked by reach for Robert Kardashian in United States
RegionReachAffinity
California212,7361.38×
Texas148,9161.23×
Florida108,7041.14×
New York91,9931.17×
Illinois54,1851.16×
Georgia50,0521.16×
Pennsylvania49,8051.05×
North Carolina46,2061.09×
Ohio45,0021.04×
New Jersey42,1791.18×
Michigan38,4711.05×
Virginia36,0041.05×
Tennessee29,8941.06×
Arizona29,8211.04×
Massachusetts28,7931.04×
Washington27,5990.98×
Indiana27,3631.07×
Maryland27,2901.13×
Missouri22,3340.99×
South Carolina22,1101.04×
Colorado21,4550.97×
Wisconsin20,1910.95×
Louisiana19,7571.09×
Minnesota19,7190.98×
Alabama18,2720.93×
Kentucky17,9741.02×
Oklahoma16,4601.05×
Connecticut16,0071.13×
Oregon15,6780.97×
Nevada14,9301.1×
Utah12,1000.96×
Arkansas11,8531.02×
Mississippi11,7461.01×
Iowa11,1960.97×
Kansas10,8780.98×
New Mexico6,8850.98×
Nebraska6,6090.94×
Idaho6,2840.89×
West Virginia5,9630.91×
Hawaii5,4440.9×
New Hampshire4,9780.9×
Rhode Island4,6581.04×
Washington, District of Columbia4,0660.96×
Maine3,9300.78×
Delaware3,7900.98×
Montana3,0240.78×
South Dakota2,6960.83×
North Dakota2,6250.91×
Alaska1,9180.64×
Vermont1,7210.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Robert Kardashian audience
BrandAffinityCategory
Caitlyn Jenner31.3×Fashion & Accessoires
Project X (2012 film)32.12×Movies & TV
Armenia23.13×Travel & Leisure
Lamar Odom17.06×Sports
Kris Jenner9.66×Movies & TV
Shailene Woodley11.57×Movies & TV
Tristan Thompson22.78×Sports
American Pie (film series)11.48×Movies & TV
Ray J13.47×Music & Radio
Fey (singer)32.56×Music & Radio
Dylan Mulvaney16.21×Internet & Social Media
Pete Carroll9.3×Sports
TMZ2.26×Internet & Social Media
Kourtney Kardashian6.57×Movies & TV
Keeping Up with the Kardashians4.36×Movies & TV
TV reality shows1.56×Movies & TV
Nathan Fillion6.31×Movies & TV
God1.74×Politics & Society
Paris Hilton7×Fashion & Accessoires
Macy's1.72×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Robert Kardashian audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.99
ExtroversionTHRILL1.71
Price SensitivityPREMIUM1.59
Family OrientationCONSERVATISM1.47
IndulgenceJOY1.33
MindfulnessBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Robert Kardashian
CountryShare
United States36.8%
United Kingdom5.0%
Germany4.6%

See Robert Kardashian audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Robert Kardashian have in United States?

Robert Kardashian has an estimated audience of 1,406,388 people in United States, concentrated in California and Texas.

What is the gender split and age of Robert Kardashian fans?

69.1% of Robert Kardashian fans are female, 30.9% are male, with an average age of 32.5 years.

Which brands do Robert Kardashian fans like most?

Robert Kardashian fans show strongest brand affinity for Caitlyn Jenner (31.3×), Project X (2012 film) (32.12×), and Armenia (23.13×) over the country average.

Where do Robert Kardashian fans live in United States?

Robert Kardashian fans in United States are most concentrated in California (reach 212,736), Texas (reach 148,916), and Florida (reach 108,704). These three regions account for the largest share of the active audience.

What other brands do Robert Kardashian fans also like?

Beyond Robert Kardashian itself, the audience over-indexes on Project X (2012 film) (32.12×), Armenia (23.13×), Lamar Odom (17.06×), and Kris Jenner (9.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Robert Kardashian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.