Rascasse Audience Intelligence

Robert Kardashian Audience in United States

A data profile of the people who buy, follow and care about Robert Kardashian in United States — modelled from more than twelve digital signal sources. Robert Kardashian has an estimated audience of 1,404,030 people in United States.

#80among TV personality in United States#3820among Person in United States#3134in Movies & TV

The average Robert Kardashian fan in United States is 32.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Caitlyn Jenner, Project X (2012 film), Armenia, with strongest over-indexing on Caitlyn Jenner (31.3× the country average).

Demographically, the Robert Kardashian audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Robert Kardashian fan in United States is more female, around 32.5 years old, with strong Extroversion tendencies and a notable affinity for Caitlyn Jenner.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Robert Kardashian profile in United States.

Audience size
1.4M
in United States
Gender
69.1%♀
30.9% male
Age
32.5
average years
Country rank
#18649
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Robert Kardashian fans

69.1% are female, 30.9% are male, average age 32.5.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Robert Kardashian audience in United States
MetricValue
Female69.1%
Male30.9%
Average age32.5
Estimated audience size1,404,030
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Robert Kardashian audience in United States
Age bracketShare%
16-1937%
20-2922%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

38.7%

of the worldwide Robert Kardashian audience comes from United States.

Worldwide audience distribution share by country for Robert Kardashian
CountryShare
United States38.7%
United Kingdom5.3%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Robert Kardashian audience in United States is strongest.

Fig. 05

Top regions by affinity

Robert Kardashian fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.36×
02Texas~100K1.18×
03New York~90K1.17×
04Connecticut~20K1.17×
05New Jersey~40K1.16×
06Georgia~50K1.14×
07Maryland~30K1.14×
08Nevada~20K1.13×
09Illinois~50K1.12×
10Florida~100K1.11×
11Arizona~30K1.10×
12Rhode Island~5K1.09×
13Louisiana~20K1.08×
14Massachusetts~30K1.06×
15Pennsylvania~50K1.04×
16North Carolina~40K1.04×
17Oklahoma~20K1.03×
18Tennessee~30K1.02×
19Indiana~30K1.02×
20New Mexico~7K1.02×
21Michigan~40K1.01×
22Virginia~30K1.01×
23South Carolina~20K1.01×
24Delaware~4K1.01×
25Ohio~40K1.00×
26Mississippi~10K1.00×
27Washington, District of Columbia~4K1.00×
28Hawaii~6K0.99×
29Kentucky~20K0.98×
30Washington~30K0.97×
31Arkansas~10K0.97×
32Minnesota~20K0.96×
33North Dakota~3K0.96×
34Missouri~20K0.95×
35Iowa~10K0.95×
36Kansas~10K0.95×
37Wisconsin~20K0.94×
38Alabama~20K0.94×
39Oregon~20K0.94×
40Utah~10K0.94×
41Colorado~20K0.93×
42Nebraska~7K0.92×
43New Hampshire~5K0.92×
44Idaho~6K0.91×
45West Virginia~6K0.90×
46South Dakota~3K0.88×
47Maine~4K0.85×
48Montana~3K0.85×
49Vermont~2K0.80×
50Alaska~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Robert Kardashian, United States
0.79×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Robert Kardashian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Robert Kardashian audience
#·InterestCategoryAffinity×
01Fey (singer)Music & Radio32.56×
02Project X (2012 film)Movies & TV32.12×
03Caitlyn JennerFashion & Accessoires31.30×
04ArmeniaTravel & Leisure23.13×
05Tristan ThompsonSports22.78×
06Lamar OdomSports17.06×
07Dylan MulvaneyInternet & Social Media16.21×
08Ray JMusic & Radio13.47×
09Shailene WoodleyMovies & TV11.57×
10American Pie (film series)Movies & TV11.48×
11Teen Choice AwardsMovies & TV11.30×
12Kris JennerMovies & TV9.66×
13Pete CarrollSports9.30×
14Paris HiltonFashion & Accessoires7.00×
15Kourtney KardashianMovies & TV6.57×
16Nathan FillionMovies & TV6.31×
17TMZInternet & Social Media2.26×
18GodPolitics & Society1.74×
19Macy'sShopping1.72×
20TV reality showsMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Robert Kardashian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Robert Kardashian audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.43×
CreativityOPEN1.26×
Design AffinityPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Robert Kardashian audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.90×
SustainabilityBALANCE0.92×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Robert Kardashian have in United States?

Robert Kardashian has an estimated audience of 1,404,030 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Robert Kardashian fans?

69.1% of Robert Kardashian fans are female, 30.9% are male, with an average age of 32.5 years.

03

Which brands do Robert Kardashian fans like most?

Robert Kardashian fans show strongest brand affinity for Caitlyn Jenner (31.3×), Project X (2012 film) (32.12×), and Armenia (23.13×) over the country average.

04

Where do Robert Kardashian fans live in United States?

Robert Kardashian fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Robert Kardashian fans also like?

Beyond Robert Kardashian itself, the audience over-indexes on Project X (2012 film) (32.12×), Armenia (23.13×), Lamar Odom (17.06×), and Kris Jenner (9.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Robert Kardashian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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