Rascasse Audience Intelligence

Kourtney Kardashian Audience in United States

A data profile of the people who buy, follow and care about Kourtney Kardashian in United States — modelled from more than twelve digital signal sources. Kourtney Kardashian has an estimated audience of 4,914,531 people in United States.

#260among Actor Actress or TV Star in United States#747among Person in United States#684in Movies & TV

The average Kourtney Kardashian fan in United States is 33.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include YouTube Music, Curly Hair, Marshalls, with strongest over-indexing on YouTube Music (2.13× the country average).

Demographically, the Kourtney Kardashian audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kourtney Kardashian fan in United States is more female, around 33.3 years old, with strong Design Affinity tendencies and a notable affinity for YouTube Music.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kourtney Kardashian profile in United States.

Audience size
4.9M
in United States
Gender
76.7%♀
23.3% male
Age
33.3
average years
Country rank
#6812
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kourtney Kardashian fans

76.7% are female, 23.3% are male, average age 33.3.

Fig. 02

Gender split

76.7%
Female
23.3%
Male
Demographic split for Kourtney Kardashian audience in United States
MetricValue
Female76.7%
Male23.3%
Average age33.3
Estimated audience size4,914,531
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Kourtney Kardashian audience in United States
Age bracketShare%
16-1935%
20-2923%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

39.2%

of the worldwide Kourtney Kardashian audience comes from United States.

Worldwide audience distribution share by country for Kourtney Kardashian
CountryShare
United States39.2%
United Kingdom7.9%
Canada3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kourtney Kardashian audience in United States is strongest.

Fig. 05

Top regions by affinity

Kourtney Kardashian fans by region: top regions in United States
#RegionReachAffinity×
01California~700K1.34×
02Connecticut~60K1.23×
03Arizona~100K1.22×
04Nevada~60K1.21×
05New Mexico~30K1.21×
06New Jersey~200K1.18×
07New York~300K1.17×
08Texas~500K1.15×
09Hawaii~30K1.15×
10Massachusetts~100K1.14×
11Rhode Island~20K1.13×
12Pennsylvania~200K1.09×
13Illinois~200K1.08×
14Louisiana~70K1.08×
15Florida~400K1.05×
16Ohio~200K1.04×
17Michigan~100K1.02×
18Georgia~200K1.01×
19Maryland~90K1.00×
20Colorado~80K1.00×
21Oklahoma~60K1.00×
22Indiana~90K0.99×
23Kentucky~60K0.99×
24North Carolina~200K0.98×
25Washington~100K0.98×
26Oregon~60K0.98×
27West Virginia~20K0.98×
28New Hampshire~20K0.98×
29Alabama~70K0.97×
30Arkansas~40K0.96×
31North Dakota~10K0.96×
32Virginia~100K0.95×
33Tennessee~100K0.95×
34Missouri~80K0.94×
35Delaware~10K0.94×
36South Carolina~70K0.93×
37Wisconsin~70K0.93×
38Minnesota~70K0.93×
39Idaho~20K0.93×
40Montana~10K0.93×
41Mississippi~40K0.90×
42Iowa~40K0.89×
43Utah~40K0.88×
44Nebraska~20K0.88×
45Washington, District of Columbia~10K0.88×
46Vermont~8K0.88×
47Kansas~30K0.87×
48South Dakota~10K0.87×
49Maine~20K0.86×
50Alaska~9K0.80×
Fig. 06

Affinity by region

Affinity by region — Kourtney Kardashian, United States
0.80×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kourtney Kardashian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kourtney Kardashian audience
#·InterestCategoryAffinity×
01Curly HairBeauty & Wellness2.32×
02YouTube MusicInternet & Social Media2.13×
03Hair ExtensionsBeauty & Wellness2.07×
04Home decorating ideasHome & Garden1.98×
05Britney SpearsMusic & Radio1.91×
06Lace wigBeauty & Wellness1.91×
07Health And BeautyBeauty & Wellness1.91×
08Makeup TutorialsBeauty & Wellness1.89×
09Long hairBeauty & Wellness1.85×
10Fashion NovaShopping1.79×
11Dog loversPets & Animals1.76×
12WigBeauty & Wellness1.75×
13Ariana GrandeMusic & Radio1.75×
14Underground hip hopMusic & Radio1.69×
15Healthy habitsHealth1.61×
16Infant clothingKids & Family1.61×
17Taylor SwiftMusic & Radio1.59×
18Michael JacksonMusic & Radio1.54×
19Retro styleFashion & Accessoires1.54×
20MarshallsFashion & Accessoires1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kourtney Kardashian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kourtney Kardashian audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.13×
Luxury OrientationPREMIUM1.06×
Early Adopter MentalityPOWER1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kourtney Kardashian audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.63×
PatriotismCONSERVATISM0.64×
SpiritualityBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kourtney Kardashian have in United States?

Kourtney Kardashian has an estimated audience of 4,914,531 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kourtney Kardashian fans?

76.7% of Kourtney Kardashian fans are female, 23.3% are male, with an average age of 33.3 years.

03

Which brands do Kourtney Kardashian fans like most?

Kourtney Kardashian fans show strongest brand affinity for YouTube Music (2.13×), Curly Hair (2.32×), and Marshalls (1.53×) over the country average.

04

Where do Kourtney Kardashian fans live in United States?

Kourtney Kardashian fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Kourtney Kardashian fans also like?

Beyond Kourtney Kardashian itself, the audience over-indexes on Curly Hair (2.32×), Marshalls (1.53×), Hair Extensions (2.07×), and Britney Spears (1.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kourtney Kardashian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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