Rascasse Audience Intelligence

Shailene Woodley Audience in United States

A data profile of the people who buy, follow and care about Shailene Woodley in United States — modelled from more than twelve digital signal sources. Shailene Woodley has an estimated audience of 3,535,340 people in United States.

#427among Actor Actress or TV Star in United States#1224among Person in United States#1076in Movies & TV

The average Shailene Woodley fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rose McGowan, Awkward Family Photos, Kelly Osbourne, with strongest over-indexing on Rose McGowan (74.69× the country average).

Demographically, the Shailene Woodley audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Quality Awareness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shailene Woodley fan in United States is more female, around 36.6 years old, with strong Quality Awareness tendencies and a notable affinity for Rose McGowan.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shailene Woodley profile in United States.

Audience size
3.5M
in United States
Gender
64.3%♀
35.7% male
Age
36.6
average years
Country rank
#8940
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shailene Woodley fans

64.3% are female, 35.7% are male, average age 36.6.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Shailene Woodley audience in United States
MetricValue
Female64.3%
Male35.7%
Average age36.6
Estimated audience size3,535,340
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Shailene Woodley audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3922%
40-4917%
50+16%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Shailene Woodley audience comes from United States.

Worldwide audience distribution share by country for Shailene Woodley
CountryShare
United States33.9%
United Kingdom5.8%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shailene Woodley audience in United States is strongest.

Fig. 05

Top regions by affinity

Shailene Woodley fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~20K1.25×
02Colorado~60K1.15×
03Montana~10K1.14×
04Utah~40K1.13×
05Wisconsin~60K1.12×
06New Hampshire~20K1.10×
07Washington~80K1.09×
08Missouri~60K1.09×
09Oregon~40K1.09×
10Oklahoma~40K1.08×
11Tennessee~70K1.05×
12Connecticut~40K1.05×
13Kansas~30K1.05×
14Ohio~100K1.04×
15Massachusetts~70K1.04×
16Minnesota~50K1.04×
17Pennsylvania~100K1.03×
18Arizona~70K1.03×
19Maine~10K1.03×
20Michigan~90K1.02×
21Indiana~70K1.02×
22Kentucky~40K1.02×
23Iowa~30K1.01×
24Nebraska~20K1.01×
25West Virginia~20K1.00×
26Arkansas~30K0.99×
27Rhode Island~10K0.99×
28South Dakota~8K0.99×
29Illinois~100K0.98×
30North Dakota~7K0.98×
31Vermont~6K0.98×
32Virginia~80K0.97×
33Hawaii~10K0.97×
34New York~200K0.96×
35New Jersey~90K0.96×
36South Carolina~50K0.96×
37New Mexico~20K0.96×
38Alaska~7K0.96×
39California~400K0.95×
40North Carolina~100K0.95×
41Nevada~30K0.95×
42Texas~300K0.93×
43Florida~200K0.93×
44Georgia~100K0.89×
45Maryland~50K0.89×
46Delaware~9K0.89×
47Louisiana~40K0.88×
48Alabama~40K0.87×
49Mississippi~20K0.81×
50Washington, District of Columbia~8K0.79×
Fig. 06

Affinity by region

Affinity by region — Shailene Woodley, United States
0.79×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shailene Woodley audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shailene Woodley audience
#·InterestCategoryAffinity×
01Radiotelevizija SlovenijaMusic & Radio330.67×
02local heroesMovies & TV163.22×
03Oribe PeraltaSports130.09×
04Rose McGowanMovies & TV74.69×
05Geri HalliwellFashion & Accessoires52.21×
06Awkward Family PhotosInternet & Social Media46.56×
07Sasha PieterseMovies & TV42.17×
08Sara RamirezMovies & TV32.54×
09America FerreraMovies & TV23.58×
10Shipley Do-NutsFood & Beverages18.06×
11Kelly OsbourneMusic & Radio16.38×
12Daniel Day-LewisMovies & TV16.28×
13Saoirse RonanMovies & TV16.02×
14Sophia BushMovies & TV15.92×
15Restaurant DepotFood & Beverages15.87×
16Nathan FillionMovies & TV13.79×
17Rachel WeiszMovies & TV13.58×
18Lauren GrahamMovies & TV13.49×
19Anne BurrellFood & Beverages13.48×
20Aaron RodgersSports9.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shailene Woodley audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shailene Woodley audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.40×
Pet OwnershipJOY1.27×
ExtroversionTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shailene Woodley audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.98×
TravellingTHRILL0.99×
Price SensitivityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shailene Woodley have in United States?

Shailene Woodley has an estimated audience of 3,535,340 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shailene Woodley fans?

64.3% of Shailene Woodley fans are female, 35.7% are male, with an average age of 36.6 years.

03

Which brands do Shailene Woodley fans like most?

Shailene Woodley fans show strongest brand affinity for Rose McGowan (74.69×), Awkward Family Photos (46.56×), and Kelly Osbourne (16.38×) over the country average.

04

Where do Shailene Woodley fans live in United States?

Shailene Woodley fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Shailene Woodley fans also like?

Beyond Shailene Woodley itself, the audience over-indexes on Awkward Family Photos (46.56×), Kelly Osbourne (16.38×), America Ferrera (23.58×), and Restaurant Depot (15.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shailene Woodley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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