Rascasse Audience Intelligence

Awkward Family Photos Audience in United States

A data profile of the people who buy, follow and care about Awkward Family Photos in United States — modelled from more than twelve digital signal sources. Awkward Family Photos has an estimated audience of 1,938,756 people in United States.

#6426among Topic in United States#177in Internet & Social Media

The average Awkward Family Photos fan in United States is 35.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Shailene Woodley, Giant Food, Linguistics, with strongest over-indexing on Shailene Woodley (46.56× the country average).

Demographically, the Awkward Family Photos audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Awkward Family Photos fan in United States is more female, around 35.4 years old, with strong Individualism tendencies and a notable affinity for Shailene Woodley.

Category: Internet & Social Media · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Awkward Family Photos profile in United States.

Audience size
1.9M
in United States
Gender
66.0%♀
34.0% male
Age
35.4
average years
Country rank
#14595
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Awkward Family Photos fans

66.0% are female, 34.0% are male, average age 35.4.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Awkward Family Photos audience in United States
MetricValue
Female66.0%
Male34.0%
Average age35.4
Estimated audience size1,938,756
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Awkward Family Photos audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3923%
40-4919%
50+10%
Fig. 04

Worldwide distribution

60.9%

of the worldwide Awkward Family Photos audience comes from United States.

Worldwide audience distribution share by country for Awkward Family Photos
CountryShare
United States60.9%
United Kingdom6.6%
Czech Republic5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Awkward Family Photos audience in United States is strongest.

Fig. 05

Top regions by affinity

Awkward Family Photos fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K2.02×
02Idaho~20K1.72×
03Iowa~30K1.71×
04Kansas~20K1.59×
05Nebraska~20K1.56×
06North Dakota~6K1.56×
07South Dakota~7K1.54×
08Minnesota~40K1.50×
09Missouri~50K1.49×
10Colorado~40K1.27×
11Indiana~40K1.24×
12Wisconsin~40K1.22×
13Oklahoma~30K1.22×
14Montana~6K1.21×
15Wyoming~3K1.21×
16Kentucky~30K1.18×
17Ohio~70K1.14×
18Oregon~20K1.11×
19Tennessee~40K1.10×
20Alaska~5K1.10×
21Washington~40K1.09×
22Michigan~50K1.02×
23Arkansas~20K1.02×
24West Virginia~9K0.98×
25Maine~7K0.94×
26Arizona~40K0.92×
27New Hampshire~7K0.90×
28Alabama~20K0.83×
29Illinois~50K0.81×
30Pennsylvania~50K0.78×
31Louisiana~20K0.78×
32Delaware~4K0.78×
33South Carolina~20K0.76×
34New Mexico~7K0.76×
35Texas~100K0.75×
36Mississippi~10K0.75×
37Rhode Island~5K0.75×
38North Carolina~40K0.74×
39Virginia~30K0.74×
40Nevada~10K0.73×
41Hawaii~6K0.73×
42Washington, District of Columbia~4K0.70×
43Georgia~40K0.65×
44Connecticut~10K0.65×
45Massachusetts~20K0.61×
46Maryland~20K0.60×
47Florida~80K0.58×
48California~100K0.54×
49New Jersey~20K0.49×
50New York~50K0.47×
Fig. 06

Affinity by region

Affinity by region — Awkward Family Photos, United States
0.47×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Awkward Family Photos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Awkward Family Photos audience
#·InterestCategoryAffinity×
01Shailene WoodleyMovies & TV46.56×
02Giant FoodFood & Beverages20.00×
03Marina AbramovićArts & Culture20.00×
04Sasha PieterseMovies & TV20.00×
05Chloë Grace MoretzMovies & TV10.47×
06LinguisticsBusiness & Career9.16×
07Marie CurieBusiness & Career8.65×
08Berlin WallTravel & Leisure7.68×
09Catherine O'HaraMovies & TV3.12×
10Diaper bagKids & Family2.84×
11DemocracyPolitics & Society2.69×
12Britney SpearsMusic & Radio2.68×
13MSNNews2.60×
14TMZInternet & Social Media2.32×
15Subscription business modelShopping1.94×
16RedditInternet & Social Media1.90×
17SubwayFood & Beverages1.86×
18Planet FitnessSports1.73×
19Trader Joe'sShopping1.70×
20PodcastMusic & Radio1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Awkward Family Photos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Awkward Family Photos audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.70×
PatriotismCONSERVATISM1.66×
Community OrientationOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Awkward Family Photos audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.91×
Need for SecurityCONSERVATISM0.91×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Awkward Family Photos have in United States?

Awkward Family Photos has an estimated audience of 1,938,756 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Awkward Family Photos fans?

66.0% of Awkward Family Photos fans are female, 34.0% are male, with an average age of 35.4 years.

03

Which brands do Awkward Family Photos fans like most?

Awkward Family Photos fans show strongest brand affinity for Shailene Woodley (46.56×), Giant Food (20×), and Linguistics (9.16×) over the country average.

04

Where do Awkward Family Photos fans live in United States?

Awkward Family Photos fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Awkward Family Photos fans also like?

Beyond Awkward Family Photos itself, the audience over-indexes on Giant Food (20×), Linguistics (9.16×), Marina Abramović (20×), and MSN (2.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Awkward Family Photos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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