Kris Jenner Audience in United States

Kris Jenner logo

Kris Jenner has an estimated audience of 6,073,372 people in United States. 68.0% are female, 32.0% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: TMZ, Keeping Up with the Kardashians, Kendall Jenner, TV reality shows, Khloé Kardashian.

The average Kris Jenner fan in United States is 32.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include TMZ, Keeping Up with the Kardashians, Kendall Jenner, with strongest over-indexing on TMZ (2.46× the country average). Demographically, the Kris Jenner audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Kris Jenner fans

Demographic split for Kris Jenner audience in United States
MetricValue
Female68.0%
Male32.0%
Average age32.9
Estimated audience size6,073,372

Audience persona

The typical Kris Jenner fan in United States is more female, around 32.9 years old, with strong Luxury Orientation tendencies and a notable affinity for TMZ.

Top regions in United States

Top regions ranked by reach for Kris Jenner in United States
RegionReachAffinity
California971,7731.45×
Texas628,6801.2×
Florida473,1301.15×
New York421,1631.24×
Illinois230,8871.14×
Georgia221,5991.18×
Pennsylvania219,8791.08×
North Carolina196,8291.08×
Ohio188,7551.01×
New Jersey186,3461.21×
Michigan172,4131.09×
Virginia160,6571.09×
Arizona150,8931.22×
Massachusetts133,6021.12×
Washington125,5811.03×
Tennessee123,1721.01×
Maryland116,4051.11×
Indiana109,3310.99×
South Carolina97,8771.07×
Missouri95,5280.98×
Louisiana90,5621.16×
Colorado89,4010.93×
Alabama85,4831.01×
Minnesota84,7470.97×
Wisconsin82,4450.9×
Kentucky76,3261×
Connecticut70,2151.15×
Oregon69,2110.99×
Nevada68,7831.17×
Oklahoma68,1091.01×
Arkansas52,1061.04×
Mississippi49,4970.99×
Utah48,3990.89×
Iowa43,4940.87×
Kansas42,9790.9×
New Mexico30,8251.01×
Nebraska26,7180.88×
Idaho26,5450.87×
Hawaii24,9820.96×
West Virginia23,8090.84×
New Hampshire20,9990.88×
Rhode Island19,8831.03×
Maine17,5420.81×
Washington, District of Columbia17,4980.96×
Delaware15,7190.94×
Montana12,5540.75×
South Dakota11,6820.83×
North Dakota10,2880.82×
Alaska9,1690.71×
Vermont6,9680.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kris Jenner audience
BrandAffinityCategory
TMZ2.46×Internet & Social Media
Keeping Up with the Kardashians5.14×Movies & TV
Kendall Jenner5.6×Fashion & Accessoires
TV reality shows1.56×Movies & TV
Khloé Kardashian6.6×Movies & TV
Brooklyn Nets3.83×Sports
Macy's1.73×Shopping
Rob Kardashian9.94×Movies & TV
God1.64×Politics & Society
Lamar Odom8.35×Sports
Instant messaging1.66×Internet & Social Media
Beauty salons1.53×Beauty & Wellness
Contemporary R&B1.66×Music & Radio
Perez Hilton11.92×Internet & Social Media
Venom (band)6.35×Music & Radio
Kim Kardashian3.22×Movies & TV
Dresses1.55×Fashion & Accessoires
Marshalls1.71×Fashion & Accessoires
Day1.77×Business & Career
Virtue1.67×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kris Jenner audience
TraitClusterScore
Luxury OrientationPREMIUM2.82
Risk AppetiteTHRILL1.62
ExtroversionTHRILL1.61
Design AffinityPREMIUM1.3
LGBTQ+ IdentityOPEN1.26
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Kris Jenner
CountryShare
United States37.0%
United Kingdom7.4%
Brazil4.5%

See Kris Jenner audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Kris Jenner have in United States?

Kris Jenner has an estimated audience of 6,073,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Kris Jenner fans?

68.0% of Kris Jenner fans are female, 32.0% are male, with an average age of 32.9 years.

Which brands do Kris Jenner fans like most?

Kris Jenner fans show strongest brand affinity for TMZ (2.46×), Keeping Up with the Kardashians (5.14×), and Kendall Jenner (5.6×) over the country average.

Where do Kris Jenner fans live in United States?

Kris Jenner fans in United States are most concentrated in California (reach 971,773), Texas (reach 628,680), and Florida (reach 473,130). These three regions account for the largest share of the active audience.

What other brands do Kris Jenner fans also like?

Beyond Kris Jenner itself, the audience over-indexes on Keeping Up with the Kardashians (5.14×), Kendall Jenner (5.6×), TV reality shows (1.56×), and Khloé Kardashian (6.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kris Jenner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.