Rascasse Audience Intelligence

Rob Kardashian Audience in United States

A data profile of the people who buy, follow and care about Rob Kardashian in United States — modelled from more than twelve digital signal sources. Rob Kardashian has an estimated audience of 1,675,340 people in United States.

#67among TV personality in United States#3169among Person in United States#2648in Movies & TV

The average Rob Kardashian fan in United States is 36.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kris Jenner, Robert Kardashian, Lamar Odom, with strongest over-indexing on Kris Jenner (11.83× the country average).

Demographically, the Rob Kardashian audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rob Kardashian fan in United States is more female, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for Kris Jenner.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rob Kardashian profile in United States.

Audience size
1.7M
in United States
Gender
78.6%♀
21.4% male
Age
36.0
average years
Country rank
#16338
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rob Kardashian fans

78.6% are female, 21.4% are male, average age 36.0.

Fig. 02

Gender split

78.6%
Female
21.4%
Male
Demographic split for Rob Kardashian audience in United States
MetricValue
Female78.6%
Male21.4%
Average age36.0
Estimated audience size1,675,340
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Rob Kardashian audience in United States
Age bracketShare%
16-1926%
20-2922%
30-3921%
40-4918%
50+13%
Fig. 04

Worldwide distribution

36.7%

of the worldwide Rob Kardashian audience comes from United States.

Worldwide audience distribution share by country for Rob Kardashian
CountryShare
United States36.7%
United Kingdom5.9%
Canada3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rob Kardashian audience in United States is strongest.

Fig. 05

Top regions by affinity

Rob Kardashian fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.39×
02Connecticut~20K1.20×
03New York~100K1.19×
04Texas~200K1.18×
05New Jersey~50K1.17×
06Georgia~60K1.15×
07Illinois~70K1.14×
08Maryland~40K1.14×
09Nevada~20K1.14×
10Arizona~40K1.13×
11Massachusetts~40K1.12×
12Florida~100K1.11×
13Louisiana~30K1.09×
14Rhode Island~6K1.09×
15New Mexico~10K1.07×
16Hawaii~8K1.07×
17Pennsylvania~60K1.04×
18North Carolina~60K1.03×
19Washington, District of Columbia~6K1.03×
20Ohio~60K1.01×
21Washington~40K1.01×
22Indiana~30K1.01×
23South Carolina~30K1.01×
24Oklahoma~20K1.01×
25Delaware~5K1.01×
26Michigan~50K1.00×
27Virginia~40K0.99×
28Tennessee~40K0.98×
29Mississippi~10K0.98×
30Minnesota~20K0.97×
31Colorado~30K0.94×
32Kentucky~20K0.94×
33Missouri~30K0.93×
34Alabama~20K0.93×
35Arkansas~10K0.93×
36New Hampshire~7K0.93×
37Wisconsin~20K0.92×
38Utah~10K0.92×
39Nebraska~8K0.92×
40Idaho~8K0.92×
41North Dakota~3K0.92×
42Oregon~20K0.91×
43Iowa~10K0.90×
44Kansas~10K0.90×
45Maine~6K0.88×
46South Dakota~4K0.88×
47Montana~4K0.87×
48West Virginia~7K0.85×
49Vermont~3K0.83×
50Alaska~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Rob Kardashian, United States
0.80×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rob Kardashian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rob Kardashian audience
#·InterestCategoryAffinity×
01Robert KardashianMovies & TV22.93×
02Teen Choice AwardsMovies & TV17.91×
03John MalkovichMovies & TV14.65×
04Brody JennerMovies & TV14.43×
05Tristan ThompsonSports14.33×
06ArmeniaTravel & Leisure12.20×
07Kris JennerMovies & TV11.83×
08Lamar OdomSports11.00×
09Venom (band)Music & Radio8.80×
10Ryan SeacrestMovies & TV7.29×
11Kendall JennerFashion & Accessoires5.32×
12The HillsMovies & TV4.34×
13Kim KardashianMovies & TV3.47×
14TMZInternet & Social Media2.96×
15Britney SpearsMusic & Radio2.28×
16GodPolitics & Society1.70×
17Old NavyFashion & Accessoires1.62×
18Macy'sShopping1.61×
19PinterestInternet & Social Media1.58×
20Beauty salonsBeauty & Wellness1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rob Kardashian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rob Kardashian audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.44×
Price SensitivityPREMIUM1.30×
CreativityOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rob Kardashian audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.88×
Need for SecurityCONSERVATISM0.90×
SustainabilityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rob Kardashian have in United States?

Rob Kardashian has an estimated audience of 1,675,340 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rob Kardashian fans?

78.6% of Rob Kardashian fans are female, 21.4% are male, with an average age of 36.0 years.

03

Which brands do Rob Kardashian fans like most?

Rob Kardashian fans show strongest brand affinity for Kris Jenner (11.83×), Robert Kardashian (22.93×), and Lamar Odom (11×) over the country average.

04

Where do Rob Kardashian fans live in United States?

Rob Kardashian fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rob Kardashian fans also like?

Beyond Rob Kardashian itself, the audience over-indexes on Robert Kardashian (22.93×), Lamar Odom (11×), John Malkovich (14.65×), and Armenia (12.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV personality audiences in United States

See Rob Kardashian audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rob Kardashian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →