Rob Kardashian Audience in United States

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Rob Kardashian has an estimated audience of 1,787,330 people in United States. 78.6% are female, 21.4% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Kris Jenner, Robert Kardashian, John Malkovich, Armenia, TMZ.

The average Rob Kardashian fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kris Jenner, Robert Kardashian, John Malkovich, with strongest over-indexing on Kris Jenner (11.83× the country average). Demographically, the Rob Kardashian audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Rob Kardashian fans

Demographic split for Rob Kardashian audience in United States
MetricValue
Female78.6%
Male21.4%
Average age36.0
Estimated audience size1,787,330

Audience persona

The typical Rob Kardashian fan in United States is more female, around 36.0 years old, with strong Extroversion tendencies and a notable affinity for Kris Jenner.

Top regions in United States

Top regions ranked by reach for Rob Kardashian in United States
RegionReachAffinity
California281,0781.43×
Texas186,7031.22×
Florida138,3451.14×
New York120,4291.21×
Illinois71,3511.2×
Georgia64,8311.18×
Pennsylvania63,8871.06×
Ohio57,8121.05×
North Carolina57,2341.06×
New Jersey54,5101.2×
Michigan48,2281.03×
Virginia44,1661.01×
Massachusetts40,6991.16×
Arizona40,3541.11×
Washington37,7531.05×
Tennessee35,3640.99×
Maryland34,5051.12×
Indiana33,8351.04×
South Carolina27,9351.04×
Colorado27,3980.97×
Missouri27,3270.95×
Louisiana25,3241.1×
Minnesota25,0610.98×
Wisconsin24,6150.92×
Alabama22,7600.91×
Kentucky21,3300.95×
Connecticut21,1201.18×
Oklahoma20,0521.01×
Nevada19,3521.12×
Oregon18,8920.92×
Utah14,9590.93×
Mississippi14,4050.98×
Arkansas13,9020.94×
Iowa12,7380.87×
Kansas12,2950.87×
New Mexico9,6531.08×
Nebraska8,3740.93×
Hawaii8,1181.06×
Idaho8,0490.9×
West Virginia6,8240.82×
New Hampshire6,3910.91×
Rhode Island5,9991.05×
Washington, District of Columbia5,5271.03×
Maine5,3400.83×
Delaware4,8240.98×
Montana3,9730.8×
South Dakota3,4110.83×
North Dakota3,0050.82×
Alaska2,4680.65×
Vermont2,4220.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rob Kardashian audience
BrandAffinityCategory
Kris Jenner11.83×Movies & TV
Robert Kardashian22.93×Movies & TV
John Malkovich14.65×Movies & TV
Armenia12.2×Travel & Leisure
TMZ2.96×Internet & Social Media
Venom (band)8.8×Music & Radio
Keeping Up with the Kardashians5.13×Movies & TV
Lamar Odom11×Sports
Ryan Seacrest7.29×Movies & TV
Pinterest1.58×Internet & Social Media
Kendall Jenner5.32×Fashion & Accessoires
Sex and the City2.89×Movies & TV
God1.7×Politics & Society
Tristan Thompson14.33×Sports
Brody Jenner14.43×Movies & TV
Kim Kardashian3.47×Movies & TV
Old Navy1.62×Fashion & Accessoires
Macy's1.61×Shopping
The Hills4.34×Movies & TV
Beauty salons1.5×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rob Kardashian audience
TraitClusterScore
ExtroversionTHRILL1.71
LGBTQ+ IdentityOPEN1.67
Price SensitivityPREMIUM1.3
IndulgenceJOY1.23
Family OrientationCONSERVATISM1.2
Luxury OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Rob Kardashian
CountryShare
United States38.5%
United Kingdom6.0%
Canada3.9%

See Rob Kardashian audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Rob Kardashian have in United States?

Rob Kardashian has an estimated audience of 1,787,330 people in United States, concentrated in California and Texas.

What is the gender split and age of Rob Kardashian fans?

78.6% of Rob Kardashian fans are female, 21.4% are male, with an average age of 36.0 years.

Which brands do Rob Kardashian fans like most?

Rob Kardashian fans show strongest brand affinity for Kris Jenner (11.83×), Robert Kardashian (22.93×), and John Malkovich (14.65×) over the country average.

Where do Rob Kardashian fans live in United States?

Rob Kardashian fans in United States are most concentrated in California (reach 281,078), Texas (reach 186,703), and Florida (reach 138,345). These three regions account for the largest share of the active audience.

What other brands do Rob Kardashian fans also like?

Beyond Rob Kardashian itself, the audience over-indexes on Robert Kardashian (22.93×), John Malkovich (14.65×), Armenia (12.2×), and TMZ (2.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rob Kardashian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.