Rascasse Audience Intelligence

Perez Hilton Audience in United States

A data profile of the people who buy, follow and care about Perez Hilton in United States — modelled from more than twelve digital signal sources. Perez Hilton has an estimated audience of 1,314,841 people in United States.

#20among Social media influencer in United States#4073among Person in United States#224in Internet & Social Media

The average Perez Hilton fan in United States is 38.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Leverage (TV series), Repo Men, Dax Shepard, with strongest over-indexing on Leverage (TV series) (987.18× the country average).

Demographically, the Perez Hilton audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Extroversion, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Perez Hilton fan in United States is more female, around 38.2 years old, with strong Extroversion tendencies and a notable affinity for Leverage (TV series).

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Perez Hilton profile in United States.

Audience size
1.3M
in United States
Gender
66.7%♀
33.3% male
Age
38.2
average years
Country rank
#19549
Person in United States
Fig. 01

Search interest · 12-month trend

+86%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Perez Hilton fans

66.7% are female, 33.3% are male, average age 38.2.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Perez Hilton audience in United States
MetricValue
Female66.7%
Male33.3%
Average age38.2
Estimated audience size1,314,841
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Perez Hilton audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3922%
40-4920%
50+17%
Fig. 04

Worldwide distribution

56.3%

of the worldwide Perez Hilton audience comes from United States.

Worldwide audience distribution share by country for Perez Hilton
CountryShare
United States56.3%
Canada11.3%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Perez Hilton audience in United States is strongest.

Fig. 05

Top regions by affinity

Perez Hilton fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.39×
02Nevada~20K1.36×
03Oregon~20K1.29×
04Rhode Island~5K1.27×
05New Hampshire~6K1.25×
06Connecticut~10K1.21×
07Illinois~50K1.19×
08Massachusetts~30K1.18×
09Maine~5K1.17×
10New Jersey~30K1.16×
11Nebraska~7K1.16×
12Colorado~20K1.15×
13New York~70K1.14×
14North Dakota~3K1.12×
15Arizona~30K1.09×
16Pennsylvania~40K1.08×
17Vermont~2K1.08×
18Washington~20K1.07×
19Utah~10K1.07×
20Tennessee~20K1.04×
21Montana~3K1.04×
22New Mexico~6K1.03×
23Florida~80K1.02×
24Arkansas~10K1.01×
25Maryland~20K1.00×
26Michigan~30K0.99×
27Minnesota~20K0.99×
28Texas~100K0.97×
29Idaho~6K0.97×
30Ohio~30K0.96×
31Kentucky~10K0.96×
32Hawaii~5K0.96×
33Virginia~30K0.93×
34Louisiana~10K0.93×
35South Carolina~20K0.92×
36West Virginia~5K0.92×
37Indiana~20K0.91×
38Missouri~20K0.91×
39Alabama~10K0.90×
40North Carolina~30K0.89×
41Oklahoma~10K0.89×
42Georgia~30K0.88×
43Delaware~3K0.85×
44Iowa~8K0.84×
45Washington, District of Columbia~3K0.84×
46Wisconsin~10K0.83×
47Mississippi~8K0.82×
48South Dakota~2K0.76×
49Kansas~7K0.75×
50Alaska~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Perez Hilton, United States
0.75×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Perez Hilton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Perez Hilton audience
#·InterestCategoryAffinity×
01Leverage (TV series)Movies & TV987.18×
02Mario Party 9Games46.15×
03Repo MenMovies & TV36.44×
04Dax ShepardMovies & TV11.65×
05Conan O’BrienMusic & Radio11.65×
06Pamela AdlonMovies & TV9.44×
07Pat McAfeeSports8.87×
08Sophia BushMovies & TV7.61×
09Alyson StonerMovies & TV7.28×
10Pete CarrollSports6.38×
11Sharon OsbourneMovies & TV4.95×
12Elizabeth BanksMovies & TV4.88×
13Drew BarrymoreMovies & TV4.35×
14Heidi KlumFashion & Accessoires4.24×
15Britney SpearsMusic & Radio3.32×
16TMZInternet & Social Media2.76×
17E! NewsMovies & TV2.59×
18GratitudePolitics & Society1.86×
19VirtuePolitics & Society1.56×
20HBOMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Perez Hilton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Perez Hilton audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.70×
Risk AppetiteTHRILL1.19×
SpiritualityBALANCE1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Perez Hilton audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.87×
IndividualismJOY0.89×
Urban LifestyleOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Perez Hilton have in United States?

Perez Hilton has an estimated audience of 1,314,841 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Perez Hilton fans?

66.7% of Perez Hilton fans are female, 33.3% are male, with an average age of 38.2 years.

03

Which brands do Perez Hilton fans like most?

Perez Hilton fans show strongest brand affinity for Leverage (TV series) (987.18×), Repo Men (36.44×), and Dax Shepard (11.65×) over the country average.

04

Where do Perez Hilton fans live in United States?

Perez Hilton fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Perez Hilton fans also like?

Beyond Perez Hilton itself, the audience over-indexes on Repo Men (36.44×), Dax Shepard (11.65×), TMZ (2.76×), and Conan O’Brien (11.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Perez Hilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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