Perez Hilton Audience in United States

Perez Hilton logo

Perez Hilton has an estimated audience of 1,159,746 people in United States. 66.7% are female, 33.3% are male, average age 38.2. Top regions: California, Texas, New York. Top brand affinities: Leverage (TV series), Repo Men, Dax Shepard, Conan O’Brien, TMZ.

The average Perez Hilton fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Leverage (TV series), Repo Men, Dax Shepard, with strongest over-indexing on Leverage (TV series) (987.18× the country average). Demographically, the Perez Hilton audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Demographics of Perez Hilton fans

Demographic split for Perez Hilton audience in United States
MetricValue
Female66.7%
Male33.3%
Average age38.2
Estimated audience size1,159,746

Audience persona

The typical Perez Hilton fan in United States is more female, around 38.2 years old, with strong Extroversion tendencies and a notable affinity for Leverage (TV series).

Top regions in United States

Top regions ranked by reach for Perez Hilton in United States
RegionReachAffinity
California199,9021.57×
Texas101,2661.02×
New York82,9221.28×
Florida81,3201.04×
Illinois52,6211.36×
Pennsylvania42,3211.08×
New Jersey35,4551.2×
Ohio35,3270.99×
Georgia31,9850.9×
Massachusetts29,8081.3×
Michigan29,5410.97×
North Carolina27,9900.8×
Arizona25,2351.07×
Virginia25,1800.89×
Washington24,8161.07×
Colorado24,7461.35×
Maryland22,0241.1×
Tennessee21,9400.94×
Oregon18,8551.42×
Indiana18,8100.89×
Minnesota16,7071.01×
Missouri15,3150.82×
Nevada15,2071.36×
South Carolina14,4790.83×
Wisconsin14,3990.83×
Connecticut13,9831.2×
Louisiana12,9850.87×
Kentucky12,5650.86×
Alabama12,3130.76×
Utah12,2951.18×
Oklahoma9,9700.77×
Arkansas9,7591.02×
Mississippi7,3480.77×
Iowa7,0960.74×
Nebraska6,7231.16×
New Mexico6,1941.07×
New Hampshire6,1861.35×
Kansas5,8250.64×
Rhode Island5,4591.48×
Idaho5,2270.9×
Hawaii4,9671×
Maine4,8951.18×
West Virginia3,7240.69×
Montana3,1090.97×
Washington, District of Columbia2,7340.78×
North Dakota2,5861.09×
Delaware2,3860.75×
Vermont2,1741.07×
South Dakota1,7790.66×
Alaska1,0940.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Perez Hilton audience
BrandAffinityCategory
Leverage (TV series)987.18×Movies & TV
Repo Men36.44×Movies & TV
Dax Shepard11.65×Movies & TV
Conan O’Brien11.65×Music & Radio
TMZ2.76×Internet & Social Media
Euphoria1.51×Movies & TV
Mario Party 946.15×Games
Pat McAfee8.87×Sports
Pamela Adlon9.44×Movies & TV
Sophia Bush7.61×Movies & TV
Gratitude1.86×Politics & Society
Sharon Osbourne4.95×Movies & TV
Drew Barrymore4.35×Movies & TV
E! News2.59×Movies & TV
Virtue1.56×Politics & Society
Alyson Stoner7.28×Movies & TV
FC Bayern Munich2.41×Sports
Pete Carroll6.38×Sports
The Big Bang Theory2.45×Movies & TV
Elizabeth Banks4.88×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Perez Hilton audience
TraitClusterScore
ExtroversionTHRILL2.66
Risk AppetiteTHRILL1.9
Luxury OrientationPREMIUM1.75
Community OrientationOPEN1.37
IndulgenceJOY1.28
CreativityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Perez Hilton
CountryShare
United States53.7%
Canada12.4%
United Kingdom7.6%

See Perez Hilton audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does Perez Hilton have in United States?

Perez Hilton has an estimated audience of 1,159,746 people in United States, concentrated in California and Texas.

What is the gender split and age of Perez Hilton fans?

66.7% of Perez Hilton fans are female, 33.3% are male, with an average age of 38.2 years.

Which brands do Perez Hilton fans like most?

Perez Hilton fans show strongest brand affinity for Leverage (TV series) (987.18×), Repo Men (36.44×), and Dax Shepard (11.65×) over the country average.

Where do Perez Hilton fans live in United States?

Perez Hilton fans in United States are most concentrated in California (reach 199,902), Texas (reach 101,266), and New York (reach 82,922). These three regions account for the largest share of the active audience.

What other brands do Perez Hilton fans also like?

Beyond Perez Hilton itself, the audience over-indexes on Repo Men (36.44×), Dax Shepard (11.65×), Conan O’Brien (11.65×), and TMZ (2.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Perez Hilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.