Leverage (TV series) Audience in United States

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Leverage (TV series) has an estimated audience of 1,802,185 people in United States. 43.0% are female, 57.0% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: The Halal Guys, Horeca, Mangaka, Keene, New Hampshire, KICKZ.

The average Leverage (TV series) fan in United States is 43.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Halal Guys, Horeca, Mangaka, with strongest over-indexing on The Halal Guys (19.73× the country average). Demographically, the Leverage (TV series) audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Leverage (TV series) fans

Demographic split for Leverage (TV series) audience in United States
MetricValue
Female43.0%
Male57.0%
Average age43.2
Estimated audience size1,802,185

Audience persona

The typical Leverage (TV series) fan in United States is more male, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for The Halal Guys.

Top regions in United States

Top regions ranked by reach for Leverage (TV series) in United States
RegionReachAffinity
California211,9381.07×
Texas155,2491×
Florida123,8281.01×
New York106,5181.06×
Illinois64,0761.07×
Pennsylvania61,9211.02×
Georgia60,2111.08×
North Carolina56,7791.05×
Ohio56,3761.02×
Virginia52,6561.2×
Michigan49,5491.05×
Arizona44,0201.2×
New Jersey43,5160.95×
Washington43,2661.2×
Massachusetts39,0431.1×
Tennessee36,9251.02×
Indiana35,5071.08×
Maryland34,5961.12×
Missouri30,3281.04×
Wisconsin28,0351.03×
South Carolina27,5791.02×
Minnesota26,9571.04×
Alabama26,3271.05×
Colorado25,5250.9×
Oregon25,4181.23×
Louisiana23,9751.03×
Kentucky20,4570.91×
Oklahoma20,0781×
Utah16,5761.03×
Connecticut15,8760.88×
Nevada15,3090.88×
Iowa14,9681.01×
Kansas14,7821.04×
Arkansas14,7700.99×
Mississippi14,0150.94×
Idaho9,5551.06×
New Mexico7,9440.88×
Nebraska7,8430.87×
Hawaii7,1780.93×
West Virginia6,6980.8×
Washington, District of Columbia6,6871.23×
New Hampshire6,4080.9×
Maine6,0190.93×
Rhode Island5,3480.93×
Delaware4,7010.95×
Montana4,6040.92×
Alaska3,8170.99×
South Dakota3,2470.78×
North Dakota2,9870.81×
Vermont2,6080.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Leverage (TV series) audience
BrandAffinityCategory
The Halal Guys19.73×Food & Beverages
Horeca20×Travel & Leisure
Mangaka4.47×Literature
Keene, New Hampshire20×Travel & Leisure
KICKZ20×Fashion & Accessoires
Hooked on Phonics8.91×Kids & Family
Home equity1.62×Home & Garden
The Nice Guys6.61×Movies & TV
Home staging4.26×Home & Garden
College of the Holy Cross12.42×Business & Career
Johns Hopkins School of Nursing11.24×Business & Career
Zagreb15.35×Travel & Leisure
Grace Slick6.89×Music & Radio
Theocracy6.12×Music & Radio
Brian Gionta51.45×Sports
Google Photos1.73×Technology & Electronics
Goop3.44×Internet & Social Media
Grinch2.52×Movies & TV
Throne of Glass4.6×Literature
JDSU1.84×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Leverage (TV series) audience
TraitClusterScore
Career OrientationPOWER1.61
TraditionCONSERVATISM1.51
Risk AppetiteTHRILL1.49
Quality AwarenessPREMIUM1.39
Need for SecurityCONSERVATISM1.38
Luxury OrientationPREMIUM1.38

Worldwide distribution

Worldwide audience distribution share by country for Leverage (TV series)
CountryShare
United States32.4%
Brazil12.0%
India8.9%

See Leverage (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Leverage (TV series) have in United States?

Leverage (TV series) has an estimated audience of 1,802,185 people in United States, concentrated in California and Texas.

What is the gender split and age of Leverage (TV series) fans?

43.0% of Leverage (TV series) fans are female, 57.0% are male, with an average age of 43.2 years.

Which brands do Leverage (TV series) fans like most?

Leverage (TV series) fans show strongest brand affinity for The Halal Guys (19.73×), Horeca (20×), and Mangaka (4.47×) over the country average.

Where do Leverage (TV series) fans live in United States?

Leverage (TV series) fans in United States are most concentrated in California (reach 211,938), Texas (reach 155,249), and Florida (reach 123,828). These three regions account for the largest share of the active audience.

What other brands do Leverage (TV series) fans also like?

Beyond Leverage (TV series) itself, the audience over-indexes on Horeca (20×), Mangaka (4.47×), Keene, New Hampshire (20×), and KICKZ (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Leverage (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.