Ozarks Audience in United States

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Ozarks has an estimated audience of 6,180,531 people in United States. 50.0% are female, 50.0% are male, average age 46.5. Top regions: California, Texas, Florida. Top brand affinities: Diane Keaton, Robert Duvall, Animal Kingdom (film), Animal Kingdom (TV series), Christine Baranski.

The average Ozarks fan in United States is 46.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diane Keaton, Robert Duvall, Animal Kingdom (film), with strongest over-indexing on Diane Keaton (5.2× the country average). Demographically, the Ozarks audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Ozarks fans

Demographic split for Ozarks audience in United States
MetricValue
Female50.0%
Male50.0%
Average age46.5
Estimated audience size6,180,531

Audience persona

The typical Ozarks fan in United States is balanced, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Diane Keaton.

Top regions in United States

Top regions ranked by reach for Ozarks in United States
RegionReachAffinity
California589,9940.87×
Texas514,7460.97×
Florida389,0610.93×
New York318,5210.92×
Illinois233,6671.13×
Missouri209,4372.1×
Ohio203,6971.07×
Pennsylvania202,1600.97×
Georgia181,4980.95×
North Carolina180,2890.97×
Michigan173,4071.07×
New Jersey140,2310.89×
Virginia135,8460.9×
Tennessee131,2381.06×
Indiana129,3681.15×
Massachusetts126,5621.04×
Washington118,8330.96×
Arizona113,3900.9×
Arkansas111,8852.2×
Colorado101,3551.04×
Wisconsin100,1851.08×
Minnesota95,5761.08×
Alabama90,4411.05×
Maryland90,1540.85×
South Carolina87,1960.94×
Kentucky81,5311.05×
Oklahoma76,7951.12×
Louisiana72,4020.91×
Oregon67,6750.96×
Iowa60,4751.19×
Kansas60,0011.23×
Connecticut59,3480.96×
Nevada48,7660.82×
Utah47,8560.86×
Mississippi43,4580.85×
Nebraska35,6911.15×
Idaho27,5010.89×
New Hampshire24,9691.03×
West Virginia24,3470.85×
New Mexico23,4830.76×
Maine20,3570.92×
Hawaii17,5750.66×
Rhode Island17,3760.88×
Montana15,1500.88×
Washington, District of Columbia14,5150.78×
Delaware13,3270.78×
South Dakota13,1890.92×
Alaska12,4440.94×
North Dakota11,3570.89×
Vermont9,2540.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ozarks audience
BrandAffinityCategory
Diane Keaton5.2×Movies & TV
Robert Duvall7.92×Movies & TV
Animal Kingdom (film)10.02×Movies & TV
Animal Kingdom (TV series)8.35×Movies & TV
Christine Baranski10.51×Movies & TV
Javier Bardem7.83×Movies & TV
Andy García10.67×Movies & TV
Kate Beckinsale7.07×Movies & TV
James Caan8.63×Movies & TV
Green Lantern6.57×Movies & TV
Moonlight (TV series)9.06×Movies & TV
Paula Patton9.57×Movies & TV
Sneaky Pete10.41×Movies & TV
A Bronx Tale8.84×Movies & TV
Miles Teller6.21×Movies & TV
Marlon Brando6.27×Movies & TV
Arkansas2.35×Travel & Leisure
Al Pacino5.15×Movies & TV
Delroy Lindo6.98×Movies & TV
Scarface (1983 film)6.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ozarks audience
TraitClusterScore
PatriotismCONSERVATISM1.94
Community OrientationOPEN1.31
IndividualismJOY1.29
ExtroversionTHRILL1.27
TraditionCONSERVATISM1.24
SpiritualityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Ozarks
CountryShare
United States42.5%
India6.5%
United Kingdom6.1%

See Ozarks audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Ozarks have in United States?

Ozarks has an estimated audience of 6,180,531 people in United States, concentrated in California and Texas.

What is the gender split and age of Ozarks fans?

50.0% of Ozarks fans are female, 50.0% are male, with an average age of 46.5 years.

Which brands do Ozarks fans like most?

Ozarks fans show strongest brand affinity for Diane Keaton (5.2×), Robert Duvall (7.92×), and Animal Kingdom (film) (10.02×) over the country average.

Where do Ozarks fans live in United States?

Ozarks fans in United States are most concentrated in California (reach 589,994), Texas (reach 514,746), and Florida (reach 389,061). These three regions account for the largest share of the active audience.

What other brands do Ozarks fans also like?

Beyond Ozarks itself, the audience over-indexes on Robert Duvall (7.92×), Animal Kingdom (film) (10.02×), Animal Kingdom (TV series) (8.35×), and Christine Baranski (10.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ozarks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.