Rascasse Audience Intelligence

Ozarks Audience in United States

A data profile of the people who buy, follow and care about Ozarks in United States — modelled from more than twelve digital signal sources. Ozarks has an estimated audience of 6,149,263 people in United States.

#147among Movie / TV Show / Series in United States#509in Movies & TV

The average Ozarks fan in United States is 46.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diane Keaton, Robert Duvall, Animal Kingdom (film), with strongest over-indexing on Diane Keaton (5.2× the country average).

Demographically, the Ozarks audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ozarks fan in United States is balanced, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for Diane Keaton.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ozarks profile in United States.

Audience size
6.1M
in United States
Gender
50.0%♀
50.0% male
Age
46.5
average years
Country rank
#5614
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ozarks viewers

50.0% are female, 50.0% are male, average age 46.5.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Ozarks audience in United States
MetricValue
Female50.0%
Male50.0%
Average age46.5
Estimated audience size6,149,263
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Ozarks audience in United States
Age bracketShare%
16-198%
20-2912%
30-3917%
40-4925%
50+38%
Fig. 04

Worldwide distribution

39.0%

of the worldwide Ozarks audience comes from United States.

Worldwide audience distribution share by country for Ozarks
CountryShare
United States39.0%
India5.8%
United Kingdom5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ozarks audience in United States is strongest.

Fig. 05

Top regions by affinity

Ozarks fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~100K2.53×
02Missouri~200K2.36×
03Alabama~100K1.49×
04Alaska~20K1.36×
05Kansas~60K1.17×
06Iowa~60K1.15×
07Nebraska~40K1.13×
08Oklahoma~80K1.09×
09Illinois~200K1.07×
10Indiana~100K1.07×
11Wisconsin~100K1.04×
12Minnesota~90K1.03×
13Kentucky~80K1.01×
14Ohio~200K0.99×
15Tennessee~100K0.99×
16New Hampshire~20K0.99×
17Michigan~200K0.98×
18Massachusetts~100K0.98×
19Colorado~90K0.95×
20South Dakota~10K0.95×
21Louisiana~70K0.94×
22Connecticut~60K0.94×
23Maine~20K0.94×
24Pennsylvania~200K0.93×
25Washington~100K0.93×
26North Dakota~10K0.93×
27Rhode Island~20K0.92×
28North Carolina~200K0.91×
29Idaho~30K0.91×
30Vermont~10K0.91×
31South Carolina~80K0.90×
32Oregon~60K0.90×
33Florida~400K0.89×
34West Virginia~30K0.89×
35Montana~20K0.89×
36Texas~500K0.88×
37Georgia~200K0.88×
38Arizona~100K0.88×
39New York~300K0.87×
40New Jersey~100K0.87×
41Virginia~100K0.85×
42Utah~50K0.85×
43Mississippi~40K0.85×
44Maryland~90K0.84×
45Delaware~10K0.84×
46California~600K0.83×
47Nevada~50K0.79×
48New Mexico~20K0.78×
49Washington, District of Columbia~10K0.75×
50Hawaii~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Ozarks, United States
0.64×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ozarks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ozarks audience
#·InterestCategoryAffinity×
01Jobs (film)Movies & TV11.89×
02Christine BaranskiMovies & TV10.51×
03Sneaky PeteMovies & TV10.41×
04Animal Kingdom (film)Movies & TV10.02×
05Paula PattonMovies & TV9.57×
06Moonlight (TV series)Movies & TV9.06×
07A Bronx TaleMovies & TV8.84×
08James CaanMovies & TV8.63×
09Animal Kingdom (TV series)Movies & TV8.35×
10Robert DuvallMovies & TV7.92×
11Javier BardemMovies & TV7.83×
12Kate BeckinsaleMovies & TV7.07×
13Delroy LindoMovies & TV6.98×
14Green LanternMovies & TV6.57×
15Scarface (1983 film)Movies & TV6.36×
16Marlon BrandoMovies & TV6.27×
17Miles TellerMovies & TV6.21×
18Diane KeatonMovies & TV5.20×
19Al PacinoMovies & TV5.15×
20ArkansasTravel & Leisure2.35×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ozarks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ozarks audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.20×
PatriotismCONSERVATISM1.17×
CreativityOPEN1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ozarks audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
Luxury OrientationPREMIUM0.79×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ozarks have in United States?

Ozarks has an estimated audience of 6,149,263 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ozarks viewers?

50.0% of Ozarks fans are female, 50.0% are male, with an average age of 46.5 years.

03

Which brands do Ozarks fans like most?

Ozarks fans show strongest brand affinity for Diane Keaton (5.2×), Robert Duvall (7.92×), and Animal Kingdom (film) (10.02×) over the country average.

04

Where do Ozarks fans live in United States?

Ozarks fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ozarks fans also like?

Beyond Ozarks itself, the audience over-indexes on Robert Duvall (7.92×), Animal Kingdom (film) (10.02×), Animal Kingdom (TV series) (8.35×), and Christine Baranski (10.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ozarks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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