Arkansas Audience in United States

Arkansas has an estimated audience of 30,069,953 people in United States. 53.8% are female, 46.2% are male, average age 43.6. Top regions: Texas, California, Arkansas. Top brand affinities: Horoscope, Day trading, Blended whiskey, Indianapolis Motor Speedway, MSN.

The average Arkansas fan in United States is 43.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Arkansas. Top brand affinities include Horoscope, Day trading, Blended whiskey, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Arkansas audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Arkansas fans

Demographic split for Arkansas audience in United States
MetricValue
Female53.8%
Male46.2%
Average age43.6
Estimated audience size30,069,953

Audience persona

The typical Arkansas fan in United States is balanced, around 43.6 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Arkansas in United States
RegionReachAffinity
Texas3,095,1161.2×
California2,225,7650.67×
Arkansas2,070,00012.67×
Florida1,649,2120.81×
New York1,086,1180.65×
Georgia805,2170.87×
Illinois785,9350.78×
Tennessee674,4481.12×
North Carolina664,1000.73×
Pennsylvania611,9020.6×
Missouri600,5221.24×
Ohio580,7730.63×
Virginia538,4080.74×
Oklahoma530,0651.59×
Michigan512,5290.65×
Louisiana498,5731.29×
New Jersey480,6720.63×
Arizona466,0140.76×
Washington419,1140.69×
Indiana404,1670.74×
Kentucky403,6151.07×
Colorado384,5080.81×
Massachusetts370,6680.63×
Alabama365,1470.87×
Maryland322,2130.62×
South Carolina320,0170.71×
Wisconsin302,1030.67×
Kansas299,3671.26×
Mississippi298,4991.2×
Minnesota285,3410.66×
Oregon225,8110.66×
Nevada206,8260.71×
Iowa201,0080.81×
Utah188,9690.7×
Connecticut187,2370.62×
Nebraska117,6510.78×
New Mexico106,8150.71×
Idaho98,7860.66×
West Virginia79,4670.57×
Hawaii70,1020.54×
Washington, District of Columbia66,5000.74×
New Hampshire64,2190.54×
Maine60,1510.56×
Rhode Island51,5740.54×
Montana51,3490.62×
Alaska47,7210.74×
South Dakota45,2710.65×
Delaware42,7840.52×
North Dakota38,4890.62×
Vermont28,6520.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arkansas audience
BrandAffinityCategory
Horoscope13.08×Health
Day trading11.26×Business & Career
Blended whiskey10.95×Food & Beverages
Indianapolis Motor Speedway12.05×Sports
MSN3.06×News
Property insurance13.17×Home & Garden
Roulette10.75×Games
Pet insurance11.62×Pets & Animals
Whole grain10.27×Food & Beverages
Critical illness insurance13.28×Business & Career
Cross-country skiing9.41×Sports
Home inspection10.53×Home & Garden
Term life insurance10×Business & Career
Glam rock11.44×Music & Radio
Hobby Lobby2.12×Home & Garden
Planet Fitness2.14×Sports
ModCloth12.4×Fashion & Accessoires
Fox News Channel1.57×Movies & TV
Boston Marathon7.88×Sports
Staples (Canada)2.64×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arkansas audience
TraitClusterScore
Risk AppetiteTHRILL2.22
Luxury OrientationPREMIUM1.53
PatriotismCONSERVATISM1.47
ExtroversionTHRILL1.29
SpiritualityBALANCE1.09
Community OrientationOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Arkansas
CountryShare
United States82.6%
Mexico2.7%
Canada1.8%

See Arkansas audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Arkansas have in United States?

Arkansas has an estimated audience of 30,069,953 people in United States, concentrated in Texas and California.

What is the gender split and age of Arkansas fans?

53.8% of Arkansas fans are female, 46.2% are male, with an average age of 43.6 years.

Which brands do Arkansas fans like most?

Arkansas fans show strongest brand affinity for Horoscope (13.08×), Day trading (11.26×), and Blended whiskey (10.95×) over the country average.

Where do Arkansas fans live in United States?

Arkansas fans in United States are most concentrated in Texas (reach 3,095,116), California (reach 2,225,765), and Arkansas (reach 2,070,000). These three regions account for the largest share of the active audience.

What other brands do Arkansas fans also like?

Beyond Arkansas itself, the audience over-indexes on Day trading (11.26×), Blended whiskey (10.95×), Indianapolis Motor Speedway (12.05×), and MSN (3.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.