Rascasse Audience Intelligence

Arkansas Audience in United States

A data profile of the people who buy, follow and care about Arkansas in United States — modelled from more than twelve digital signal sources. Arkansas has an estimated audience of 30,069,953 people in United States.

#22among Region in United States#43among POI in United States#79in Travel & Leisure

The average Arkansas fan in United States is 43.6 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Arkansas.

Top brand affinities include FedEx, Mortgage loans, Solar energy, with strongest over-indexing on FedEx (2.91× the country average).

Demographically, the Arkansas audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arkansas fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arkansas profile in United States.

Audience size
30.1M
in United States
Gender
53.8%♀
46.2% male
Age
43.6
average years
Country rank
#918
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arkansas fans

53.8% are female, 46.2% are male, average age 43.6.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Arkansas audience in United States
MetricValue
Female53.8%
Male46.2%
Average age43.6
Estimated audience size30,069,953
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Arkansas audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

82.6%

of the worldwide Arkansas audience comes from United States.

Worldwide audience distribution share by country for Arkansas
CountryShare
United States82.6%
Mexico2.7%
Canada1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arkansas audience in United States is strongest.

Fig. 05

Top regions by affinity

Arkansas fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~2M12.79×
02Oklahoma~500K1.61×
03Louisiana~500K1.28×
04Kansas~300K1.27×
05Missouri~600K1.26×
06Mississippi~300K1.26×
07Texas~3M1.17×
08Tennessee~600K1.06×
09Kentucky~400K0.96×
10Alabama~400K0.86×
11Georgia~800K0.83×
12Iowa~200K0.83×
13Alaska~50K0.81×
14Nebraska~100K0.79×
15Illinois~800K0.76×
16Colorado~400K0.76×
17Florida~1.5M0.75×
18Virginia~500K0.74×
19Arizona~500K0.74×
20Indiana~400K0.74×
21North Carolina~700K0.72×
22Utah~200K0.72×
23New Mexico~100K0.72×
24Washington, District of Columbia~60K0.72×
25South Carolina~300K0.71×
26South Dakota~50K0.71×
27North Dakota~40K0.70×
28Washington~400K0.67×
29Wisconsin~300K0.67×
30Nevada~200K0.67×
31Idaho~100K0.67×
32Montana~60K0.67×
33Michigan~500K0.66×
34Minnesota~300K0.66×
35California~2M0.64×
36Oregon~200K0.64×
37Connecticut~200K0.63×
38Ohio~600K0.62×
39New Jersey~500K0.62×
40Massachusetts~400K0.62×
41Maryland~300K0.61×
42West Virginia~90K0.61×
43Vermont~30K0.61×
44New York~1M0.60×
45Pennsylvania~600K0.60×
46New Hampshire~70K0.59×
47Maine~60K0.59×
48Rhode Island~60K0.58×
49Delaware~50K0.58×
50Hawaii~70K0.57×
Fig. 06

Affinity by region

Affinity by region — Arkansas, United States
0.57×1.00×12.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arkansas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arkansas audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden3.55×
02FedExBusiness & Career2.91×
03Solar energyHome & Garden2.70×
04Renewable energyBusiness & Career2.59×
05Masters TournamentSports2.49×
06Real propertyHome & Garden2.33×
07MeteorologyHome & Garden2.29×
08WhataburgerFood & Beverages2.28×
09Vehicle insuranceCars & Mobility2.15×
10Mortgage loansBusiness & Career2.12×
11United Parcel ServiceBusiness & Career2.02×
12BarbecueFood & Beverages1.62×
13SubwayFood & Beverages1.62×
14LivestockPets & Animals1.58×
15McDonald'sFood & Beverages1.57×
16MSNNews1.57×
17Home AppliancesHome & Garden1.54×
18PinterestInternet & Social Media1.51×
19ReligionBusiness & Career1.50×
20Pizza HutFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arkansas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arkansas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.23×
Convenience OrientationPREMIUM1.60×
IndividualismJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arkansas audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.74×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arkansas have in United States?

Arkansas has an estimated audience of 30,069,953 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Arkansas fans?

53.8% of Arkansas fans are female, 46.2% are male, with an average age of 43.6 years.

03

Which brands do Arkansas fans like most?

Arkansas fans show strongest brand affinity for FedEx (2.91×), Mortgage loans (2.12×), and Solar energy (2.7×) over the country average.

04

Where do Arkansas fans live in United States?

Arkansas fans in United States are most concentrated in Texas (reach ~3M), California (reach ~2M), and Arkansas (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Arkansas fans also like?

Beyond Arkansas itself, the audience over-indexes on Mortgage loans (2.12×), Solar energy (2.7×), Weather forecasting (3.55×), and Pinterest (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Arkansas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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