Arkansas Audience in United States

Arkansas logo

Arkansas has an estimated audience of 30,069,953 people in United States. 53.8% are female, 46.2% are male, average age 43.6. Top regions: Texas, California, Arkansas. Top brand affinities: Israel, Product design, Nebraska, Jeep Wagoneer, Nebraska Cornhuskers football.

The average Arkansas fan in United States is 43.6 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Arkansas. Top brand affinities include Israel, Product design, Nebraska, with strongest over-indexing on Israel (2.23× the country average). Demographically, the Arkansas audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Arkansas fans

Demographic split for Arkansas audience in United States
MetricValue
Female53.8%
Male46.2%
Average age43.6
Estimated audience size30,069,953

Audience persona

The typical Arkansas fan in United States is balanced, around 43.6 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Arkansas in United States
RegionReachAffinity
Texas3,095,1161.2×
California2,225,7650.67×
Arkansas2,070,00012.67×
Florida1,649,2120.81×
New York1,086,1180.65×
Georgia805,2170.87×
Illinois785,9350.78×
Tennessee674,4481.12×
North Carolina664,1000.73×
Pennsylvania611,9020.6×
Missouri600,5221.24×
Ohio580,7730.63×
Virginia538,4080.74×
Oklahoma530,0651.59×
Michigan512,5290.65×
Louisiana498,5731.29×
New Jersey480,6720.63×
Arizona466,0140.76×
Washington419,1140.69×
Indiana404,1670.74×
Kentucky403,6151.07×
Colorado384,5080.81×
Massachusetts370,6680.63×
Alabama365,1470.87×
Maryland322,2130.62×
South Carolina320,0170.71×
Wisconsin302,1030.67×
Kansas299,3671.26×
Mississippi298,4991.2×
Minnesota285,3410.66×
Oregon225,8110.66×
Nevada206,8260.71×
Iowa201,0080.81×
Utah188,9690.7×
Connecticut187,2370.62×
Nebraska117,6510.78×
New Mexico106,8150.71×
Idaho98,7860.66×
West Virginia79,4670.57×
Hawaii70,1020.54×
Washington, District of Columbia66,5000.74×
New Hampshire64,2190.54×
Maine60,1510.56×
Rhode Island51,5740.54×
Montana51,3490.62×
Alaska47,7210.74×
South Dakota45,2710.65×
Delaware42,7840.52×
North Dakota38,4890.62×
Vermont28,6520.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arkansas audience
BrandAffinityCategory
Israel2.23×Travel & Leisure
Product design1.99×Business & Career
Nebraska1.64×Travel & Leisure
Jeep Wagoneer3.16×Cars & Mobility
Nebraska Cornhuskers football1.68×Sports
Noodle (Gorillaz)1.63×Music & Radio
Jesse Plemons1.56×Movies & TV
Isla Holbox10.27×Travel & Leisure
Keene, New Hampshire7.51×Travel & Leisure
John Havlicek5.56×Sports
Home staging1.85×Home & Garden
Glossier1.81×Beauty & Wellness
Riedel (glass manufacturer)8.81×Home & Garden
Girolando cattle8.92×Pets & Animals
Elina Svitolina2.93×Sports
Steampunk1.58×Fashion & Accessoires
Hocus Pocus1.51×Movies & TV
Charlamagne Tha God2.99×Movies & TV
Keeper (password manager)1.96×Technology & Electronics
REC TEC Grills5.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arkansas audience
TraitClusterScore
Risk AppetiteTHRILL2.22
Luxury OrientationPREMIUM1.53
PatriotismCONSERVATISM1.47
ExtroversionTHRILL1.29
SpiritualityBALANCE1.09
Community OrientationOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Arkansas
CountryShare
United States82.6%
Mexico2.7%
Canada1.8%

See Arkansas audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Arkansas have in United States?

Arkansas has an estimated audience of 30,069,953 people in United States, concentrated in Texas and California.

What is the gender split and age of Arkansas fans?

53.8% of Arkansas fans are female, 46.2% are male, with an average age of 43.6 years.

Which brands do Arkansas fans like most?

Arkansas fans show strongest brand affinity for Israel (2.23×), Product design (1.99×), and Nebraska (1.64×) over the country average.

Where do Arkansas fans live in United States?

Arkansas fans in United States are most concentrated in Texas (reach 3,095,116), California (reach 2,225,765), and Arkansas (reach 2,070,000). These three regions account for the largest share of the active audience.

What other brands do Arkansas fans also like?

Beyond Arkansas itself, the audience over-indexes on Product design (1.99×), Nebraska (1.64×), Jeep Wagoneer (3.16×), and Nebraska Cornhuskers football (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arkansas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.