Dylan Mulvaney Audience in United States

Dylan Mulvaney logo

Dylan Mulvaney has an estimated audience of 1,037,666 people in United States. 64.2% are female, 35.8% are male, average age 34.1. Top regions: California, Texas, Florida. Top brand affinities: Johns Hopkins School of Nursing, Historic site, Hipster, Elsword, Mathcore.

The average Dylan Mulvaney fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Johns Hopkins School of Nursing, Historic site, Hipster, with strongest over-indexing on Johns Hopkins School of Nursing (23.82× the country average). Demographically, the Dylan Mulvaney audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

Demographics of Dylan Mulvaney fans

Demographic split for Dylan Mulvaney audience in United States
MetricValue
Female64.2%
Male35.8%
Average age34.1
Estimated audience size1,037,666

Audience persona

The typical Dylan Mulvaney fan in United States is more female, around 34.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Johns Hopkins School of Nursing.

Top regions in United States

Top regions ranked by reach for Dylan Mulvaney in United States
RegionReachAffinity
California108,5260.95×
Texas80,4580.9×
Florida62,3630.89×
New York59,7501.03×
Pennsylvania39,2581.12×
Illinois35,0381.01×
Ohio34,7691.09×
North Carolina29,5950.95×
Michigan28,9151.07×
Georgia27,5740.86×
New Jersey25,4410.96×
Washington24,5821.18×
Virginia24,1320.95×
Massachusetts22,5511.1×
Arizona21,6941.02×
Tennessee21,4021.03×
Indiana19,4671.03×
Missouri18,1801.09×
Colorado17,9891.1×
Wisconsin16,3641.05×
Minnesota15,3801.03×
Oregon15,0571.27×
South Carolina14,8740.95×
Maryland14,6660.82×
Kentucky13,0771.01×
Oklahoma12,4421.08×
Alabama12,4060.86×
Louisiana11,9770.9×
Utah11,7501.26×
Connecticut10,7241.03×
Nevada8,7100.87×
Kansas8,5031.04×
Iowa8,2920.97×
Arkansas7,8550.92×
Mississippi6,7150.79×
Idaho6,3311.22×
Nebraska5,0260.97×
New Hampshire4,8711.19×
West Virginia4,6150.96×
Maine4,5341.22×
New Mexico4,2820.82×
Hawaii3,5630.8×
Washington, District of Columbia3,2651.05×
Montana3,0701.07×
Rhode Island3,0470.92×
Delaware2,3470.82×
South Dakota2,1180.88×
Alaska2,1110.95×
North Dakota1,9570.92×
Vermont1,9241.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dylan Mulvaney audience
BrandAffinityCategory
Johns Hopkins School of Nursing23.82×Business & Career
Historic site6.41×Arts & Culture
Hipster13.98×Politics & Society
Elsword20.46×Games
Mathcore8.83×Music & Radio
Goop5.71×Internet & Social Media
Vocal harmony4.54×Music & Radio
Harlow11.24×Travel & Leisure
Home equity1.79×Home & Garden
Whataburger1.6×Food & Beverages
Fairy godmother6.63×Literature
TV Fanatic8.62×Movies & TV
JDSU2.46×Business & Career
Home staging4.17×Home & Garden
Grinch3.02×Movies & TV
Governor of Michigan5.47×Politics & Society
No Escape (1994 film)7.39×Movies & TV
Bank account1.53×Business & Career
Staycation1.99×Home & Garden
La Jolla5.54×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dylan Mulvaney audience
TraitClusterScore
Luxury OrientationPREMIUM2.27
LGBTQ+ IdentityOPEN1.68
Risk AppetiteTHRILL1.23
CreativityOPEN1.15
Quality AwarenessPREMIUM1.15
Design AffinityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Dylan Mulvaney
CountryShare
United States67.2%
United Kingdom9.9%
Canada6.0%

See Dylan Mulvaney audiences in other countries

More Social media influencer audiences in United States

Frequently asked questions

How many fans does Dylan Mulvaney have in United States?

Dylan Mulvaney has an estimated audience of 1,037,666 people in United States, concentrated in California and Texas.

What is the gender split and age of Dylan Mulvaney fans?

64.2% of Dylan Mulvaney fans are female, 35.8% are male, with an average age of 34.1 years.

Which brands do Dylan Mulvaney fans like most?

Dylan Mulvaney fans show strongest brand affinity for Johns Hopkins School of Nursing (23.82×), Historic site (6.41×), and Hipster (13.98×) over the country average.

Where do Dylan Mulvaney fans live in United States?

Dylan Mulvaney fans in United States are most concentrated in California (reach 108,526), Texas (reach 80,458), and Florida (reach 62,363). These three regions account for the largest share of the active audience.

What other brands do Dylan Mulvaney fans also like?

Beyond Dylan Mulvaney itself, the audience over-indexes on Historic site (6.41×), Hipster (13.98×), Elsword (20.46×), and Mathcore (8.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dylan Mulvaney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.