Rascasse Audience Intelligence

Dylan Mulvaney Audience in United States

A data profile of the people who buy, follow and care about Dylan Mulvaney in United States — modelled from more than twelve digital signal sources. Dylan Mulvaney has an estimated audience of 988,450 people in United States.

#29among Social media influencer in United States#5337among Person in United States#274in Internet & Social Media

The average Dylan Mulvaney fan in United States is 33.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Caitlyn Jenner, Bank for International Settlements, Jamie Dornan, with strongest over-indexing on Caitlyn Jenner (41.92× the country average).

Demographically, the Dylan Mulvaney audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dylan Mulvaney fan in United States is more female, around 33.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Caitlyn Jenner.

Category: Internet & Social Media · Type: Person · Subtype: Social media influencer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dylan Mulvaney profile in United States.

Audience size
988K
in United States
Gender
63.9%♀
36.1% male
Age
33.6
average years
Country rank
#23860
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dylan Mulvaney fans

63.9% are female, 36.1% are male, average age 33.6.

Fig. 02

Gender split

63.9%
Female
36.1%
Male
Demographic split for Dylan Mulvaney audience in United States
MetricValue
Female63.9%
Male36.1%
Average age33.6
Estimated audience size988,450
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Dylan Mulvaney audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3916%
40-4915%
50+12%
Fig. 04

Worldwide distribution

66.9%

of the worldwide Dylan Mulvaney audience comes from United States.

Worldwide audience distribution share by country for Dylan Mulvaney
CountryShare
United States66.9%
United Kingdom9.4%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dylan Mulvaney audience in United States is strongest.

Fig. 05

Top regions by affinity

Dylan Mulvaney fans by region: top regions in United States
#RegionReachAffinity×
01New York~80K1.32×
02Idaho~6K1.20×
03Utah~10K1.17×
04New Hampshire~5K1.17×
05Massachusetts~20K1.14×
06Maine~4K1.13×
07Pennsylvania~40K1.11×
08Ohio~30K1.09×
09Missouri~20K1.09×
10Montana~3K1.08×
11Kentucky~10K1.07×
12Oregon~10K1.06×
13West Virginia~5K1.06×
14Vermont~2K1.06×
15Connecticut~10K1.05×
16Washington~20K1.04×
17Tennessee~20K1.04×
18Nebraska~5K1.04×
19Michigan~30K1.03×
20Illinois~40K1.02×
21Oklahoma~10K1.02×
22North Dakota~2K1.02×
23New Jersey~30K1.01×
24Colorado~20K1.01×
25Kansas~8K1.00×
26Rhode Island~3K1.00×
27Minnesota~10K0.99×
28Wisconsin~20K0.98×
29Alaska~2K0.98×
30Indiana~20K0.97×
31Alabama~10K0.97×
32Iowa~8K0.97×
33Washington, District of Columbia~3K0.97×
34Virginia~20K0.96×
35Arkansas~8K0.96×
36Delaware~3K0.96×
37New Mexico~5K0.95×
38South Dakota~2K0.95×
39North Carolina~30K0.94×
40Louisiana~10K0.94×
41Arizona~20K0.93×
42South Carolina~10K0.90×
43Mississippi~8K0.90×
44California~100K0.87×
45Florida~60K0.87×
46Texas~70K0.84×
47Maryland~10K0.82×
48Georgia~30K0.81×
49Nevada~8K0.79×
50Hawaii~3K0.78×
Fig. 06

Affinity by region

Affinity by region — Dylan Mulvaney, United States
0.78×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dylan Mulvaney audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dylan Mulvaney audience
#·InterestCategoryAffinity×
01Bank for International SettlementsPolitics & Society147.63×
02Caitlyn JennerFashion & Accessoires41.92×
03Jamie DornanMovies & TV35.34×
04SiaMusic & Radio25.10×
05James CordenMovies & TV21.04×
06Robert KardashianMovies & TV16.21×
07Olivia WildeMovies & TV15.96×
08HanoiTravel & Leisure15.08×
09Honda AccordCars & Mobility14.54×
10Erin AndrewsSports10.91×
11Rosie O'DonnellMovies & TV10.78×
12Alison BrieMovies & TV10.67×
13Kelsey GrammerMovies & TV9.20×
14Gene SimmonsMusic & Radio8.15×
15Judy GarlandMovies & TV6.86×
16ShellacBeauty & Wellness5.90×
17Sole proprietorshipBusiness & Career4.01×
18Britney SpearsMusic & Radio2.73×
19TMZInternet & Social Media2.37×
20SubwayFood & Beverages1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dylan Mulvaney audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dylan Mulvaney audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.37×
SpiritualityBALANCE1.25×
Price SensitivityPREMIUM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dylan Mulvaney audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
DIY MentalityTHRILL0.89×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dylan Mulvaney have in United States?

Dylan Mulvaney has an estimated audience of 988,450 people in United States, concentrated in California and New York.

02

What is the gender split and age of Dylan Mulvaney fans?

63.9% of Dylan Mulvaney fans are female, 36.1% are male, with an average age of 33.6 years.

03

Which brands do Dylan Mulvaney fans like most?

Dylan Mulvaney fans show strongest brand affinity for Caitlyn Jenner (41.92×), Bank for International Settlements (147.63×), and Jamie Dornan (35.34×) over the country average.

04

Where do Dylan Mulvaney fans live in United States?

Dylan Mulvaney fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Dylan Mulvaney fans also like?

Beyond Dylan Mulvaney itself, the audience over-indexes on Bank for International Settlements (147.63×), Jamie Dornan (35.34×), Sia (25.1×), and Olivia Wilde (15.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dylan Mulvaney. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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