John Lewis (department store) Audience in United States
John Lewis (department store) has an estimated audience of 356,419 people in United States. 71.1% are female, 28.9% are male, average age 31.8. Top regions: California, New York, Georgia. Top brand affinities: Oxford Street, 408, Mod Sun, Sueco, Baths.
The average John Lewis (department store) fan in United States is 31.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Georgia. Top brand affinities include Oxford Street, 408, Mod Sun, with strongest over-indexing on Oxford Street (89.26× the country average). Demographically, the John Lewis (department store) audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Department store
Demographics of John Lewis (department store) fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 31.8 |
| Estimated audience size | 356,419 |
Audience persona
The typical John Lewis (department store) fan in United States is more female, around 31.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Oxford Street.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 41,349 | 1.05× |
| New York | 27,995 | 1.41× |
| Georgia | 27,914 | 2.54× |
| Texas | 25,596 | 0.84× |
| Florida | 24,137 | 1× |
| Illinois | 12,107 | 1.02× |
| North Carolina | 11,635 | 1.08× |
| Pennsylvania | 11,160 | 0.93× |
| Virginia | 11,060 | 1.27× |
| Michigan | 10,078 | 1.08× |
| New Jersey | 9,653 | 1.06× |
| Ohio | 9,036 | 0.82× |
| Maryland | 8,993 | 1.47× |
| Tennessee | 8,966 | 1.25× |
| Massachusetts | 8,242 | 1.17× |
| Washington | 7,867 | 1.1× |
| Alabama | 7,313 | 1.47× |
| Indiana | 5,434 | 0.83× |
| Arizona | 5,206 | 0.72× |
| South Carolina | 5,169 | 0.96× |
| Missouri | 4,817 | 0.84× |
| Washington, District of Columbia | 4,729 | 4.41× |
| Colorado | 4,436 | 0.79× |
| Minnesota | 4,286 | 0.84× |
| Louisiana | 4,065 | 0.88× |
| Connecticut | 4,037 | 1.13× |
| Kentucky | 3,884 | 0.87× |
| Wisconsin | 3,790 | 0.71× |
| Oregon | 3,699 | 0.91× |
| Mississippi | 3,636 | 1.24× |
| Nevada | 2,719 | 0.79× |
| Iowa | 2,598 | 0.88× |
| Oklahoma | 2,578 | 0.65× |
| Arkansas | 2,199 | 0.75× |
| Utah | 2,069 | 0.65× |
| Kansas | 1,951 | 0.69× |
| West Virginia | 1,638 | 0.99× |
| Nebraska | 1,349 | 0.75× |
| Maine | 1,155 | 0.9× |
| New Hampshire | 1,096 | 0.78× |
| New Mexico | 1,079 | 0.6× |
| Rhode Island | 1,035 | 0.91× |
| Idaho | 1,025 | 0.57× |
| Hawaii | 1,009 | 0.66× |
| Delaware | 920 | 0.94× |
| Vermont | 643 | 1.03× |
| Montana | 540 | 0.55× |
| South Dakota | 474 | 0.58× |
| Alaska | 464 | 0.61× |
| North Dakota | 409 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oxford Street | 89.26× | Travel & Leisure |
| 408 | 250.04× | Music & Radio |
| Mod Sun | 250.04× | Music & Radio |
| Sueco | 250.04× | Music & Radio |
| Baths | 76.96× | Music & Radio |
| Macy's | 9.1× | Shopping |
| Matas (drug store) | 113.72× | Shopping |
| Galeries Lafayette | 56.94× | Shopping |
| Muse (band) | 44.96× | Music & Radio |
| Project X (2012 film) | 49.6× | Movies & TV |
| Jared Leto | 22.46× | Movies & TV |
| El Palacio de Hierro | 20.61× | Shopping |
| How to Dress Well | 114.36× | Music & Radio |
| MSNBC | 11.25× | Movies & TV |
| Super-Pharm | 79.03× | Health |
| Manhattan | 7.09× | Travel & Leisure |
| Holt Renfrew | 62.22× | Shopping |
| Müller (company) | 62.83× | Food & Beverages |
| Christian Dior | 24.16× | Fashion & Accessoires |
| Diet food | 10× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.84 |
| Family Orientation | CONSERVATISM | 1.76 |
| LGBTQ+ Identity | OPEN | 1.73 |
| Sustainability | BALANCE | 1.68 |
| Mindfulness | BALANCE | 1.59 |
| Urban Lifestyle | OPEN | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 95.7% |
| United States | 1.8% |
| Spain | 0.3% |
See John Lewis (department store) audiences in other countries
- John Lewis (department store) — Germany
- John Lewis (department store) — United Kingdom
- John Lewis (department store) — France
- John Lewis (department store) — Italy
- John Lewis (department store) — Spain
- John Lewis (department store) — Brazil
- John Lewis (department store) — Japan
- John Lewis (department store) — South Korea
- John Lewis (department store) — India
More Department store audiences in United States
- Macy's (79,019,110)
- Washington, D.C. (18,385,412)
- Micro Center (14,529,596)
- Liberty (14,134,319)
- Cleveland (14,108,523)
Frequently asked questions
How many fans does John Lewis (department store) have in United States?
John Lewis (department store) has an estimated audience of 356,419 people in United States, concentrated in California and New York.
What is the gender split and age of John Lewis (department store) fans?
71.1% of John Lewis (department store) fans are female, 28.9% are male, with an average age of 31.8 years.
Which brands do John Lewis (department store) fans like most?
John Lewis (department store) fans show strongest brand affinity for Oxford Street (89.26×), 408 (250.04×), and Mod Sun (250.04×) over the country average.
Where do John Lewis (department store) fans live in United States?
John Lewis (department store) fans in United States are most concentrated in California (reach 41,349), New York (reach 27,995), and Georgia (reach 27,914). These three regions account for the largest share of the active audience.
What other brands do John Lewis (department store) fans also like?
Beyond John Lewis (department store) itself, the audience over-indexes on 408 (250.04×), Mod Sun (250.04×), Sueco (250.04×), and Baths (76.96×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for John Lewis (department store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.