Christian Dior Audience in United States

Christian Dior logo

Christian Dior has an estimated audience of 2,491,942 people in United States. 67.8% are female, 32.2% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Macy's, Manhattan, Euphoria, Beauty, Shoes.

The average Christian Dior fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Macy's, Manhattan, Euphoria, with strongest over-indexing on Macy's (3.07× the country average). Demographically, the Christian Dior audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Christian Dior fans

Demographic split for Christian Dior audience in United States
MetricValue
Female67.8%
Male32.2%
Average age35.7
Estimated audience size2,491,942

Audience persona

The typical Christian Dior fan in United States is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Christian Dior in United States
RegionReachAffinity
California541,9861.98×
Texas364,6091.7×
Florida303,7451.8×
New York258,6851.86×
Illinois115,2071.39×
New Jersey113,9161.8×
Georgia109,8651.43×
Pennsylvania85,3081.02×
Arizona83,2451.64×
North Carolina77,1491.03×
Virginia71,9561.19×
Maryland67,7981.58×
Michigan64,3390.99×
Ohio59,8640.78×
Massachusetts55,7771.14×
Washington51,8651.04×
Tennessee47,2310.94×
Alabama39,2261.13×
Louisiana38,9211.21×
Nevada38,6941.61×
Colorado35,5700.91×
South Carolina35,2990.94×
Indiana34,7690.76×
Missouri30,3910.76×
Connecticut30,2081.21×
Minnesota25,7100.72×
Wisconsin25,4370.68×
Oregon22,3190.78×
Kentucky20,5160.66×
Oklahoma20,5030.74×
Mississippi19,0570.93×
Hawaii16,2511.52×
Arkansas15,6290.76×
Utah15,3170.69×
Kansas13,8410.7×
Washington, District of Columbia11,1691.49×
Iowa11,1510.54×
New Mexico11,0570.88×
Nebraska8,2100.66×
Rhode Island8,1501.03×
Delaware6,9021×
Idaho6,8120.55×
New Hampshire6,5710.67×
West Virginia5,8550.5×
Maine5,3150.6×
Alaska4,0400.76×
North Dakota2,9300.57×
Montana2,8250.41×
South Dakota2,5310.44×
Vermont2,1050.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Christian Dior audience
BrandAffinityCategory
Macy's3.07×Shopping
Manhattan3.93×Travel & Leisure
Euphoria1.93×Movies & TV
Beauty1.75×Beauty & Wellness
Shoes1.97×Fashion & Accessoires
Christina Ricci7.6×Movies & TV
Luxury goods2.04×Fashion & Accessoires
Milan5.58×Travel & Leisure
Louis Vuitton3.41×Fashion & Accessoires
Gucci4.01×Fashion & Accessoires
Coach4.25×Fashion & Accessoires
Oxford Street10.12×Travel & Leisure
Woman1.79×Kids & Family
Fashion show3.68×Fashion & Accessoires
Lanvin (clothing)7.84×Fashion & Accessoires
Van Cleef & Arpels9.6×Fashion & Accessoires
Cosmetics1.52×Beauty & Wellness
Fashion Nova2.63×Shopping
Hair Extensions2.95×Beauty & Wellness
Hair follicle2.86×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Christian Dior audience
TraitClusterScore
Design AffinityPREMIUM2.13
Luxury OrientationPREMIUM1.99
IndulgenceJOY1.74
Quality AwarenessPREMIUM1.66
SustainabilityBALANCE1.54
LGBTQ+ IdentityOPEN1.54

Worldwide distribution

Worldwide audience distribution share by country for Christian Dior
CountryShare
United States18.9%
Italy12.9%
France8.3%

See Christian Dior audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Christian Dior have in United States?

Christian Dior has an estimated audience of 2,491,942 people in United States, concentrated in California and Texas.

What is the gender split and age of Christian Dior fans?

67.8% of Christian Dior fans are female, 32.2% are male, with an average age of 35.7 years.

Which brands do Christian Dior fans like most?

Christian Dior fans show strongest brand affinity for Macy's (3.07×), Manhattan (3.93×), and Euphoria (1.93×) over the country average.

Where do Christian Dior fans live in United States?

Christian Dior fans in United States are most concentrated in California (reach 541,986), Texas (reach 364,609), and Florida (reach 303,745). These three regions account for the largest share of the active audience.

What other brands do Christian Dior fans also like?

Beyond Christian Dior itself, the audience over-indexes on Manhattan (3.93×), Euphoria (1.93×), Beauty (1.75×), and Shoes (1.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Christian Dior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.