Oxford Street Audience in United States

Oxford Street has an estimated audience of 3,063,444 people in United States. 79.3% are female, 20.7% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Boscov's, Corriere della Sera, La Repubblica, Patrick Ewing, Jared Leto.

The average Oxford Street fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Boscov's, Corriere della Sera, La Repubblica, with strongest over-indexing on Boscov's (60.34× the country average). Demographically, the Oxford Street audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: POI

Demographics of Oxford Street fans

Demographic split for Oxford Street audience in United States
MetricValue
Female79.3%
Male20.7%
Average age35.1
Estimated audience size3,063,444

Audience persona

The typical Oxford Street fan in United States is more female, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Boscov's.

Top regions in United States

Top regions ranked by reach for Oxford Street in United States
RegionReachAffinity
California718,8632.13×
Texas247,6070.94×
New York239,5371.4×
Louisiana236,6355.99×
Florida166,9370.8×
Massachusetts153,7212.55×
New Jersey114,5431.47×
Pennsylvania103,7241.01×
Illinois82,1900.81×
Virginia76,5901.03×
Ohio60,6540.64×
North Carolina57,8750.63×
Indiana54,9190.98×
Connecticut54,2721.77×
Georgia52,9030.56×
Washington51,5220.84×
Michigan51,3800.64×
Maryland41,6910.79×
Maine40,2633.67×
Alabama38,8450.91×
Colorado38,5340.8×
Tennessee36,5860.6×
South Carolina32,9840.72×
Minnesota30,6630.7×
Wisconsin25,7390.56×
Oregon25,7340.73×
Missouri24,4270.49×
Rhode Island23,8222.44×
Arizona23,3510.37×
Nevada19,0220.64×
Washington, District of Columbia18,3481.99×
Utah18,3210.67×
Kentucky16,4170.43×
Iowa15,0580.6×
Arkansas13,2670.53×
Kansas10,9810.45×
Oklahoma10,6580.31×
New Hampshire10,5210.87×
Hawaii8,9340.68×
Mississippi8,5340.34×
Idaho6,5060.42×
Nebraska6,0390.39×
West Virginia5,7240.4×
Montana5,3630.63×
Alaska5,2730.8×
New Mexico4,9480.32×
North Dakota4,7860.76×
South Dakota4,5370.64×
Wyoming4,2740.94×
Vermont4,1350.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oxford Street audience
BrandAffinityCategory
Boscov's60.34×Fashion & Accessoires
Corriere della Sera147.97×News
La Repubblica146.77×News
Patrick Ewing116.53×Sports
Jared Leto33.7×Movies & TV
Muse (band)43.97×Music & Radio
Jean Paul Gaultier32.87×Fashion & Accessoires
El Corte Inglés46.34×Shopping
Popsicle36.11×Food & Beverages
Indeed.com6.35×Business & Career
Cotton On23.42×Fashion & Accessoires
Caudalie26.04×Beauty & Wellness
Christian Louboutin17.07×Fashion & Accessoires
Givenchy11.99×Fashion & Accessoires
Bergdorf Goodman11.42×Fashion & Accessoires
Valentino16.85×Fashion & Accessoires
Google Maps4.41×Internet & Social Media
Tom Ford13.51×Fashion & Accessoires
Louis Vuitton5.7×Fashion & Accessoires
Versace9.77×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oxford Street audience
TraitClusterScore
Luxury OrientationPREMIUM2.53
LGBTQ+ IdentityOPEN2.32
Family OrientationCONSERVATISM2.31
Early Adopter MentalityPOWER2.04
Convenience OrientationPREMIUM1.94
IndulgenceJOY1.51

Worldwide distribution

Worldwide audience distribution share by country for Oxford Street
CountryShare
United States35.3%
United Kingdom26.7%
Australia7.2%

See Oxford Street audiences in other countries

More POI audiences in United States

Frequently asked questions

How many fans does Oxford Street have in United States?

Oxford Street has an estimated audience of 3,063,444 people in United States, concentrated in California and Texas.

What is the gender split and age of Oxford Street fans?

79.3% of Oxford Street fans are female, 20.7% are male, with an average age of 35.1 years.

Which brands do Oxford Street fans like most?

Oxford Street fans show strongest brand affinity for Boscov's (60.34×), Corriere della Sera (147.97×), and La Repubblica (146.77×) over the country average.

Where do Oxford Street fans live in United States?

Oxford Street fans in United States are most concentrated in California (reach 718,863), Texas (reach 247,607), and New York (reach 239,537). These three regions account for the largest share of the active audience.

What other brands do Oxford Street fans also like?

Beyond Oxford Street itself, the audience over-indexes on Corriere della Sera (147.97×), La Repubblica (146.77×), Patrick Ewing (116.53×), and Jared Leto (33.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oxford Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.