Oxford Street Audience in United States

Oxford Street has an estimated audience of 3,063,444 people in United States. 79.3% are female, 20.7% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: St. Ives, Stamp collecting, Product design, Kento Yamazaki, Historic site.
The average Oxford Street fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include St. Ives, Stamp collecting, Product design, with strongest over-indexing on St. Ives (161.59× the country average). Demographically, the Oxford Street audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: POI
Demographics of Oxford Street fans
| Metric | Value |
|---|---|
| Female | 79.3% |
| Male | 20.7% |
| Average age | 35.1 |
| Estimated audience size | 3,063,444 |
Audience persona
The typical Oxford Street fan in United States is more female, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for St. Ives.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 718,863 | 2.13× |
| Texas | 247,607 | 0.94× |
| New York | 239,537 | 1.4× |
| Louisiana | 236,635 | 5.99× |
| Florida | 166,937 | 0.8× |
| Massachusetts | 153,721 | 2.55× |
| New Jersey | 114,543 | 1.47× |
| Pennsylvania | 103,724 | 1.01× |
| Illinois | 82,190 | 0.81× |
| Virginia | 76,590 | 1.03× |
| Ohio | 60,654 | 0.64× |
| North Carolina | 57,875 | 0.63× |
| Indiana | 54,919 | 0.98× |
| Connecticut | 54,272 | 1.77× |
| Georgia | 52,903 | 0.56× |
| Washington | 51,522 | 0.84× |
| Michigan | 51,380 | 0.64× |
| Maryland | 41,691 | 0.79× |
| Maine | 40,263 | 3.67× |
| Alabama | 38,845 | 0.91× |
| Colorado | 38,534 | 0.8× |
| Tennessee | 36,586 | 0.6× |
| South Carolina | 32,984 | 0.72× |
| Minnesota | 30,663 | 0.7× |
| Wisconsin | 25,739 | 0.56× |
| Oregon | 25,734 | 0.73× |
| Missouri | 24,427 | 0.49× |
| Rhode Island | 23,822 | 2.44× |
| Arizona | 23,351 | 0.37× |
| Nevada | 19,022 | 0.64× |
| Washington, District of Columbia | 18,348 | 1.99× |
| Utah | 18,321 | 0.67× |
| Kentucky | 16,417 | 0.43× |
| Iowa | 15,058 | 0.6× |
| Arkansas | 13,267 | 0.53× |
| Kansas | 10,981 | 0.45× |
| Oklahoma | 10,658 | 0.31× |
| New Hampshire | 10,521 | 0.87× |
| Hawaii | 8,934 | 0.68× |
| Mississippi | 8,534 | 0.34× |
| Idaho | 6,506 | 0.42× |
| Nebraska | 6,039 | 0.39× |
| West Virginia | 5,724 | 0.4× |
| Montana | 5,363 | 0.63× |
| Alaska | 5,273 | 0.8× |
| New Mexico | 4,948 | 0.32× |
| North Dakota | 4,786 | 0.76× |
| South Dakota | 4,537 | 0.64× |
| Wyoming | 4,274 | 0.94× |
| Vermont | 4,135 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| St. Ives | 161.59× | Travel & Leisure |
| Stamp collecting | 46.34× | Home & Garden |
| Product design | 6.48× | Business & Career |
| Kento Yamazaki | 20× | Movies & TV |
| Historic site | 7.38× | Arts & Culture |
| Fairy godmother | 9.1× | Literature |
| Combat sport | 1.84× | Sports |
| Vocal harmony | 4.91× | Music & Radio |
| Whataburger | 1.91× | Food & Beverages |
| Jai | 22.06× | Movies & TV |
| Cam Ward | 3.82× | Sports |
| Goop | 4.86× | Internet & Social Media |
| Janitor | 5.77× | Home & Garden |
| Iowa Lottery | 9.3× | Games |
| Mathcore | 6.98× | Music & Radio |
| Stealing Beauty | 13.96× | Movies & TV |
| Staycation | 2.71× | Home & Garden |
| Kansas | 2.11× | Travel & Leisure |
| Governor of Michigan | 5.95× | Politics & Society |
| Leprechaun | 7.92× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.53 |
| LGBTQ+ Identity | OPEN | 2.32 |
| Family Orientation | CONSERVATISM | 2.31 |
| Early Adopter Mentality | POWER | 2.04 |
| Convenience Orientation | PREMIUM | 1.94 |
| Indulgence | JOY | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.3% |
| United Kingdom | 26.7% |
| Australia | 7.2% |
See Oxford Street audiences in other countries
More POI audiences in United States
- Manhattan (32,995,716)
- Brooklyn (21,036,114)
- The Bronx (14,112,482)
- Midtown Manhattan (13,341,655)
- Times Square (12,272,822)
Frequently asked questions
How many fans does Oxford Street have in United States?
Oxford Street has an estimated audience of 3,063,444 people in United States, concentrated in California and Texas.
What is the gender split and age of Oxford Street fans?
79.3% of Oxford Street fans are female, 20.7% are male, with an average age of 35.1 years.
Which brands do Oxford Street fans like most?
Oxford Street fans show strongest brand affinity for St. Ives (161.59×), Stamp collecting (46.34×), and Product design (6.48×) over the country average.
Where do Oxford Street fans live in United States?
Oxford Street fans in United States are most concentrated in California (reach 718,863), Texas (reach 247,607), and New York (reach 239,537). These three regions account for the largest share of the active audience.
What other brands do Oxford Street fans also like?
Beyond Oxford Street itself, the audience over-indexes on Stamp collecting (46.34×), Product design (6.48×), Kento Yamazaki (20×), and Historic site (7.38×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Oxford Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.