Rascasse Audience Intelligence

Oxford Street Audience in United States

A data profile of the people who buy, follow and care about Oxford Street in United States — modelled from more than twelve digital signal sources. Oxford Street has an estimated audience of 3,063,444 people in United States.

#25among POI in United States#740among POI in United States#815in Travel & Leisure

The average Oxford Street fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Corriere della Sera, La Repubblica, Boscov's, with strongest over-indexing on Corriere della Sera (126.35× the country average).

Demographically, the Oxford Street audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oxford Street fan in United States is more female, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Corriere della Sera.

Category: Travel & Leisure · Type: POI · Subtype: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oxford Street profile in United States.

Audience size
3.1M
in United States
Gender
79.3%♀
20.7% male
Age
35.1
average years
Country rank
#10120
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oxford Street fans

79.3% are female, 20.7% are male, average age 35.1.

Fig. 02

Gender split

79.3%
Female
20.7%
Male
Demographic split for Oxford Street audience in United States
MetricValue
Female79.3%
Male20.7%
Average age35.1
Estimated audience size3,063,444
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Oxford Street audience in United States
Age bracketShare%
16-1929%
20-2921%
30-3920%
40-4919%
50+11%
Fig. 04

Worldwide distribution

35.3%

of the worldwide Oxford Street audience comes from United States.

Worldwide audience distribution share by country for Oxford Street
CountryShare
United States35.3%
United Kingdom26.6%
Australia7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oxford Street audience in United States is strongest.

Fig. 05

Top regions by affinity

Oxford Street fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~200K5.31×
02Maine~60K5.24×
03Massachusetts~200K3.09×
04Rhode Island~30K2.58×
05California~700K2.14×
06Connecticut~60K1.86×
07New Jersey~100K1.52×
08Washington, District of Columbia~10K1.36×
09New York~200K1.27×
10Indiana~60K1.05×
11New Hampshire~10K0.97×
12Pennsylvania~100K0.94×
13Montana~8K0.93×
14Alaska~6K0.93×
15North Dakota~6K0.92×
16Vermont~5K0.92×
17Virginia~70K0.90×
18South Dakota~6K0.90×
19Hawaii~10K0.86×
20Delaware~7K0.86×
21South Carolina~40K0.85×
22West Virginia~10K0.85×
23Alabama~40K0.83×
24New Mexico~10K0.83×
25Texas~200K0.82×
26Iowa~20K0.82×
27Idaho~10K0.82×
28Nebraska~10K0.81×
29Washington~50K0.79×
30Oregon~30K0.79×
31Mississippi~20K0.79×
32Arkansas~20K0.79×
33Maryland~40K0.78×
34Utah~20K0.78×
35Michigan~60K0.77×
36Illinois~80K0.76×
37Florida~200K0.75×
38Minnesota~30K0.75×
39Kansas~20K0.75×
40Colorado~40K0.74×
41Oklahoma~20K0.73×
42Nevada~20K0.73×
43Kentucky~30K0.71×
44Ohio~70K0.70×
45Wisconsin~30K0.69×
46Tennessee~40K0.67×
47Georgia~60K0.65×
48North Carolina~60K0.64×
49Missouri~30K0.64×
50Arizona~40K0.58×
Fig. 06

Affinity by region

Affinity by region — Oxford Street, United States
0.58×1.00×5.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oxford Street audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oxford Street audience
#·InterestCategoryAffinity×
01Corriere della SeraNews126.35×
02La RepubblicaNews125.01×
03John Lewis (department store)Shopping89.26×
04Patrick EwingSports74.84×
05Muse (band)Music & Radio45.88×
06Boscov'sFashion & Accessoires42.19×
07PopsicleFood & Beverages31.26×
08Togo'sFood & Beverages29.96×
09El Corte InglésShopping27.21×
10CaudalieBeauty & Wellness19.93×
11Christian LouboutinFashion & Accessoires17.90×
12ValentinoFashion & Accessoires13.31×
13White wineFood & Beverages12.25×
14Bergdorf GoodmanFashion & Accessoires11.47×
15Red wineFood & Beverages9.55×
16Outback SteakhouseFood & Beverages6.90×
17True DetectiveMovies & TV6.90×
18PharmacyBusiness & Career5.06×
19NordstromShopping4.41×
20Burger KingFood & Beverages4.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oxford Street audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oxford Street audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.97×
Family OrientationCONSERVATISM2.49×
IndulgenceJOY2.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oxford Street audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.73×
TraditionCONSERVATISM0.76×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oxford Street have in United States?

Oxford Street has an estimated audience of 3,063,444 people in United States, concentrated in California and New York.

02

What is the gender split and age of Oxford Street fans?

79.3% of Oxford Street fans are female, 20.7% are male, with an average age of 35.1 years.

03

Which brands do Oxford Street fans like most?

Oxford Street fans show strongest brand affinity for Corriere della Sera (126.35×), La Repubblica (125.01×), and Boscov's (42.19×) over the country average.

04

Where do Oxford Street fans live in United States?

Oxford Street fans in United States are most concentrated in California (reach ~700K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Oxford Street fans also like?

Beyond Oxford Street itself, the audience over-indexes on La Repubblica (125.01×), Boscov's (42.19×), Patrick Ewing (74.84×), and Muse (band) (45.88×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oxford Street. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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