Rascasse Audience Intelligence

Müller (company) Target Market in United States

A data profile of the people who buy, follow and care about Müller (company) in United States — modelled from more than twelve digital signal sources. Müller (company) has an estimated audience of 372,534 people in United States.

#7among Dairy company in United States#4468among Brand in United States#2259in Food & Beverages

The average Müller (company) fan in United States is 41.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hair Cuttery, TeachHUB, Barber chair, with strongest over-indexing on Hair Cuttery (44.31× the country average).

Demographically, the Müller (company) audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Müller (company) fan in United States is balanced, around 41.5 years old, with strong Extroversion tendencies and a notable affinity for Hair Cuttery.

Category: Food & Beverages · Type: Brand · Subtype: Dairy company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Müller (company) profile in United States.

Audience size
373K
in United States
Gender
50.1%♀
49.9% male
Age
41.5
average years
Country rank
#43184
Brand in United States
Fig. 01

Search interest · 12-month trend

-57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Müller (company)

50.1% are female, 49.9% are male, average age 41.5.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Müller (company) audience in United States
MetricValue
Female50.1%
Male49.9%
Average age41.5
Estimated audience size372,534
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Müller (company) audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3923%
40-4928%
50+20%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Müller (company) audience comes from United States.

Worldwide audience distribution share by country for Müller (company)
CountryShare
Germany67.0%
Austria13.8%
Switzerland5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Müller (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Müller (company) customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.86×
02Texas~40K1.64×
03New York~30K1.51×
04Pennsylvania~20K1.48×
05Virginia~10K1.46×
06New Jersey~10K1.40×
07California~50K1.31×
08Kansas~3K1.29×
09Louisiana~5K1.27×
10Alaska<1K1.25×
11Florida~30K1.21×
12Georgia~10K1.18×
13New Mexico~2K1.18×
14Maryland~6K1.17×
15North Dakota<1K1.15×
16Tennessee~7K1.11×
17Illinois~10K1.09×
18Vermont<1K1.09×
19Washington~7K1.05×
20Colorado~5K1.05×
21South Dakota<1K1.05×
22Alabama~5K1.03×
23Massachusetts~6K1.01×
24Arkansas~3K1.01×
25Rhode Island<1K0.98×
26Delaware<1K0.97×
27Montana<1K0.96×
28Oregon~3K0.95×
29Maine~1K0.95×
30North Carolina~9K0.94×
31Connecticut~3K0.94×
32South Carolina~4K0.91×
33Utah~3K0.91×
34Hawaii~1K0.91×
35Iowa~2K0.90×
36Kentucky~4K0.89×
37Nebraska~1K0.89×
38Nevada~3K0.88×
39New Hampshire~1K0.88×
40West Virginia~1K0.87×
41Mississippi~2K0.86×
42Michigan~7K0.85×
43Idaho~1K0.85×
44Ohio~8K0.84×
45Arizona~5K0.84×
46Indiana~5K0.81×
47Oklahoma~3K0.81×
48Missouri~4K0.80×
49Wisconsin~4K0.79×
50Minnesota~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Müller (company), United States
0.79×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Müller (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Müller (company) audience
#·InterestCategoryAffinity×
01white companyHome & Garden197.54×
02JulepBusiness & Career137.77×
03The Barber ShopBeauty & Wellness74.58×
04Hair-cutting shearsBeauty & Wellness73.91×
05Wahl ClipperBeauty & Wellness56.70×
06Barber chairBeauty & Wellness53.62×
07BarberiaBeauty & Wellness45.06×
08Hair CutteryBeauty & Wellness44.31×
09TeachHUBBusiness & Career36.48×
10MiTechnology & Electronics31.70×
11Hair salonHome & Garden26.07×
12Sport ClipsBeauty & Wellness20.00×
13Natalie PortmanMovies & TV17.47×
14Facial hairBeauty & Wellness15.31×
15Hair follicleBeauty & Wellness12.29×
16CaseyMusic & Radio11.77×
17KeratinBeauty & Wellness9.65×
18WaxingBeauty & Wellness9.43×
19BraidHome & Garden7.52×
20WigBeauty & Wellness6.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Müller (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Müller (company) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.10×
MindfulnessBALANCE1.84×
Risk AppetiteTHRILL1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Müller (company) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Community OrientationOPEN0.69×
Social Media UsageJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Müller (company)'s target market in United States?

Müller (company)'s target market in United States covers an estimated 372,534 people, concentrated in California and Texas.

02

What is the gender split and age of Müller (company) customers?

50.1% of the Müller (company) audience are female, 49.9% are male, with an average age of 41.5 years.

03

Which brands do Müller (company) fans like most?

Müller (company) fans show strongest brand affinity for Hair Cuttery (44.31×), TeachHUB (36.48×), and Barber chair (53.62×) over the country average.

04

Where do Müller (company) fans live in United States?

Müller (company) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Müller (company) fans also like?

Beyond Müller (company) itself, the audience over-indexes on TeachHUB (36.48×), Barber chair (53.62×), Casey (11.77×), and Hair follicle (12.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dairy company audiences in United States

See Müller (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Müller (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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