Müller (company) Audience in United States

Müller (company) logo

Müller (company) has an estimated audience of 408,336 people in United States. 50.1% are female, 49.9% are male, average age 41.5. Top regions: California, Texas, New York. Top brand affinities: Müller (company), white company, Andis Company, Julep, Ex on the Beach.

The average Müller (company) fan in United States is 41.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Müller (company), white company, Andis Company, with strongest over-indexing on Müller (company) (271.53× the country average). Demographically, the Müller (company) audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Dairy company

Demographics of Müller (company) fans

Demographic split for Müller (company) audience in United States
MetricValue
Female50.1%
Male49.9%
Average age41.5
Estimated audience size408,336

Audience persona

The typical Müller (company) fan in United States is balanced, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Müller (company).

Top regions in United States

Top regions ranked by reach for Müller (company) in United States
RegionReachAffinity
California60,3431.34×
Texas47,7231.36×
New York37,4131.64×
Florida29,6591.07×
Virginia13,8911.4×
Illinois12,6850.93×
Georgia11,2240.89×
New Jersey10,1160.97×
Ohio9,8270.78×
North Carolina9,1430.74×
Pennsylvania8,4740.62×
Washington7,5900.93×
Massachusetts7,2630.9×
Arizona6,8350.82×
Michigan6,6410.62×
Maryland6,0510.86×
Tennessee5,4850.67×
Colorado4,9950.78×
Indiana4,5750.61×
Kentucky4,4740.87×
Alabama4,4370.78×
Oregon4,4110.94×
South Carolina4,1960.68×
Missouri3,8650.59×
Minnesota3,7090.63×
Washington, District of Columbia3,6322.96×
Wisconsin3,5260.57×
Nevada3,1610.8×
New Mexico3,1291.53×
Louisiana3,0070.57×
Utah2,7710.76×
Oklahoma2,5500.56×
Connecticut2,5040.61×
Mississippi2,2970.68×
Kansas1,9950.62×
Alaska1,8922.17×
Hawaii1,8591.06×
Iowa1,8480.55×
Arkansas1,7570.52×
Maine1,5921.09×
West Virginia1,5800.83×
North Dakota1,5411.84×
Nebraska1,4870.73×
Idaho1,4590.71×
South Dakota1,4111.5×
Montana1,3751.21×
New Hampshire1,3020.81×
Wyoming1,2782.11×
Rhode Island1,2570.97×
Delaware1,2381.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Müller (company) audience
BrandAffinityCategory
Müller (company)271.53×Food & Beverages
white company197.54×Home & Garden
Andis Company186.92×Beauty & Wellness
Julep137.77×Business & Career
Ex on the Beach120.5×Movies & TV
DINA TOKI-O119.78×Internet & Social Media
Barbearia Clube101.46×Beauty & Wellness
The Barber Shop74.58×Beauty & Wellness
Hair-cutting shears73.91×Beauty & Wellness
Mundo Joven72.03×Travel & Leisure
Zoya Nail Polish and Treatments65.29×Beauty & Wellness
Issey Miyake Parfums64.61×Beauty & Wellness
Illamasqua59.48×Beauty & Wellness
Paradise Hotel57.09×Movies & TV
Wahl Clipper56.7×Beauty & Wellness
Barber chair53.62×Beauty & Wellness
Lying triceps extensions53.47×Sports
Knitty53.06×Kids & Family
Aveda Institute South Florida50.12×Business & Career
Handpicked London47.05×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Müller (company) audience
TraitClusterScore
Family OrientationCONSERVATISM2.83
Need for SecurityCONSERVATISM2.37
TravellingTHRILL2.2
SpiritualityBALANCE2.16
Healthy LifestyleBALANCE2.04
Design AffinityPREMIUM2.02

Worldwide distribution

Worldwide audience distribution share by country for Müller (company)
CountryShare
Germany17.2%
Croatia8.4%
United States8.4%

See Müller (company) audiences in other countries

More Dairy company audiences in United States

Frequently asked questions

How many fans does Müller (company) have in United States?

Müller (company) has an estimated audience of 408,336 people in United States, concentrated in California and Texas.

What is the gender split and age of Müller (company) fans?

50.1% of Müller (company) fans are female, 49.9% are male, with an average age of 41.5 years.

Which brands do Müller (company) fans like most?

Müller (company) fans show strongest brand affinity for Müller (company) (271.53×), white company (197.54×), and Andis Company (186.92×) over the country average.

Where do Müller (company) fans live in United States?

Müller (company) fans in United States are most concentrated in California (reach 60,343), Texas (reach 47,723), and New York (reach 37,413). These three regions account for the largest share of the active audience.

What other brands do Müller (company) fans also like?

Beyond Müller (company) itself, the audience over-indexes on white company (197.54×), Andis Company (186.92×), Julep (137.77×), and Ex on the Beach (120.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Müller (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.