The Barber Shop Audience in United States

The Barber Shop logo

The Barber Shop has an estimated audience of 500,247 people in United States. 44.8% are female, 55.2% are male, average age 30.6. Top regions: Wisconsin, California, Texas. Top brand affinities: Barbershop music, Barberia, Sport Clips, Supercuts, Instant messaging.

The average The Barber Shop fan in United States is 30.6 years old, more male, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, California, Texas. Top brand affinities include Barbershop music, Barberia, Sport Clips, with strongest over-indexing on Barbershop music (13.15× the country average). Demographically, the The Barber Shop audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Luxury Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand

Demographics of The Barber Shop fans

Demographic split for The Barber Shop audience in United States
MetricValue
Female44.8%
Male55.2%
Average age30.6
Estimated audience size500,247

Audience persona

The typical The Barber Shop fan in United States is more male, around 30.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Barbershop music.

Top regions in United States

Top regions ranked by reach for The Barber Shop in United States
RegionReachAffinity
Wisconsin95,30712.66×
California36,9030.67×
Texas24,5520.57×
Florida18,3120.54×
Minnesota18,2922.55×
Washington11,4871.14×
Missouri10,7371.33×
Illinois10,5230.63×
Pennsylvania10,1530.6×
North Carolina9,2080.61×
Louisiana8,3021.29×
Ohio8,1810.53×
New York7,8420.28×
Arizona7,7760.76×
Massachusetts7,1720.73×
Kansas6,6581.69×
Virginia6,6460.55×
Georgia6,4620.42×
Michigan6,0510.46×
Oklahoma5,8761.06×
Colorado5,7880.73×
Idaho5,5692.22×
South Carolina5,2350.7×
Oregon5,2080.91×
New Jersey4,9110.39×
Kentucky4,4340.71×
Nevada3,6750.76×
Alabama3,5920.51×
Indiana3,3010.36×
South Dakota3,2382.8×
Maryland3,1930.37×
Tennessee3,1640.32×
Mississippi3,0790.75×
Connecticut2,8110.56×
New Mexico2,3410.93×
Hawaii1,9760.92×
Iowa1,7900.43×
Arkansas1,7600.43×
Delaware1,7141.24×
Utah1,5860.35×
Maine1,4830.83×
Montana1,2320.89×
Rhode Island1,0860.68×
West Virginia1,0310.44×
Nebraska1,0250.41×
Alaska8940.84×
New Hampshire5060.26×
Washington, District of Columbia3380.22×
Wyoming3370.45×
North Dakota3050.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Barber Shop audience
BrandAffinityCategory
Barbershop music13.15×Music & Radio
Barberia18.72×Beauty & Wellness
Sport Clips9.8×Beauty & Wellness
Supercuts9.27×Beauty & Wellness
Instant messaging3.06×Internet & Social Media
Plan B (musician)10.92×Music & Radio
Bad Bunny4.25×Music & Radio
FIFA World Cup2.65×Sports
Beard oil12.18×Beauty & Wellness
Beard4.73×Beauty & Wellness
CosmoProf7.89×Beauty & Wellness
Great Clips3.29×Beauty & Wellness
Chicano rap3.76×Music & Radio
Hair care2.65×Beauty & Wellness
Puebla7.36×Travel & Leisure
Soccer1.77×Sports
Mexico City4.24×Travel & Leisure
Razor4.35×Beauty & Wellness
Hair Cuttery8.21×Beauty & Wellness
Hairstyle2.09×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Barber Shop audience
TraitClusterScore
Luxury OrientationPREMIUM1.57
MindfulnessBALANCE1.28
Early Adopter MentalityPOWER1.27
ExtroversionTHRILL1.21
Healthy LifestyleBALANCE1.12
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for The Barber Shop
CountryShare
United States30.4%
United Kingdom10.2%
Italy8.5%

See The Barber Shop audiences in other countries

More Beauty & Wellness audiences in United States

Frequently asked questions

How many fans does The Barber Shop have in United States?

The Barber Shop has an estimated audience of 500,247 people in United States, concentrated in Wisconsin and California.

What is the gender split and age of The Barber Shop fans?

44.8% of The Barber Shop fans are female, 55.2% are male, with an average age of 30.6 years.

Which brands do The Barber Shop fans like most?

The Barber Shop fans show strongest brand affinity for Barbershop music (13.15×), Barberia (18.72×), and Sport Clips (9.8×) over the country average.

Where do The Barber Shop fans live in United States?

The Barber Shop fans in United States are most concentrated in Wisconsin (reach 95,307), California (reach 36,903), and Texas (reach 24,552). These three regions account for the largest share of the active audience.

What other brands do The Barber Shop fans also like?

Beyond The Barber Shop itself, the audience over-indexes on Barberia (18.72×), Sport Clips (9.8×), Supercuts (9.27×), and Instant messaging (3.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Barber Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.