Rascasse Audience Intelligence

The Barber Shop Target Market in United States

A data profile of the people who buy, follow and care about The Barber Shop in United States — modelled from more than twelve digital signal sources. The Barber Shop has an estimated audience of 498,582 people in United States.

#3780among Brand in United States#403in Beauty & Wellness

The average The Barber Shop fan in United States is 30.6 years old, more male, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, California, Texas.

Top brand affinities include Barbershop music, Barberia, Supercuts, with strongest over-indexing on Barbershop music (13.15× the country average).

Demographically, the The Barber Shop audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Barber Shop fan in United States is more male, around 30.6 years old, with strong Tradition tendencies and a notable affinity for Barbershop music.

Category: Beauty & Wellness · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Barber Shop profile in United States.

Audience size
499K
in United States
Gender
44.8%♀
55.2% male
Age
30.6
average years
Country rank
#36710
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Barber Shop

44.8% are female, 55.2% are male, average age 30.6.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for The Barber Shop audience in United States
MetricValue
Female44.8%
Male55.2%
Average age30.6
Estimated audience size498,582
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the The Barber Shop audience in United States
Age bracketShare%
16-1943%
20-2922%
30-3917%
40-4912%
50+6%
Fig. 04

Worldwide distribution

30.1%

of the worldwide The Barber Shop audience comes from United States.

Worldwide audience distribution share by country for The Barber Shop
CountryShare
United States30.1%
United Kingdom10.3%
Italy8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Barber Shop audience in United States is strongest.

Fig. 05

Top regions by affinity

The Barber Shop customers by region in United States
#RegionReachAffinity×
01Wisconsin~80K10.54×
02Idaho~6K2.55×
03South Dakota~3K2.30×
04Minnesota~10K2.08×
05Nebraska~5K2.06×
06Kansas~7K1.73×
07Washington~20K1.56×
08Mississippi~6K1.39×
09Delaware~2K1.30×
10Oklahoma~7K1.26×
11Maine~2K1.22×
12Alaska~1K1.15×
13Missouri~9K1.09×
14Louisiana~7K1.08×
15Kentucky~6K1.03×
16New Mexico~3K1.00×
17Massachusetts~9K0.91×
18Hawaii~2K0.89×
19Arizona~9K0.87×
20South Carolina~7K0.86×
21Oregon~5K0.85×
22California~50K0.84×
23Rhode Island~1K0.84×
24Montana~1K0.83×
25Colorado~6K0.80×
26Alabama~5K0.77×
27Vermont<1K0.75×
28North Dakota<1K0.73×
29Nevada~3K0.70×
30Illinois~10K0.64×
31West Virginia~1K0.64×
32North Carolina~9K0.63×
33Connecticut~3K0.63×
34New Hampshire~1K0.60×
35Ohio~9K0.59×
36Texas~20K0.58×
37Washington, District of Columbia<1K0.58×
38Pennsylvania~10K0.57×
39Arkansas~2K0.56×
40Iowa~2K0.55×
41Virginia~6K0.53×
42Michigan~7K0.51×
43Florida~20K0.48×
44Maryland~4K0.47×
45Utah~2K0.46×
46Indiana~4K0.44×
47Georgia~6K0.42×
48Tennessee~4K0.41×
49New York~10K0.38×
50New Jersey~5K0.38×
Fig. 06

Affinity by region

Affinity by region — The Barber Shop, United States
0.38×1.00×10.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Barber Shop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Barber Shop audience
#·InterestCategoryAffinity×
01BarberiaBeauty & Wellness18.72×
02Barbershop musicMusic & Radio13.15×
03Beard oilBeauty & Wellness12.18×
04Plan B (musician)Music & Radio10.92×
05Sport ClipsBeauty & Wellness9.80×
06SupercutsBeauty & Wellness9.27×
07CosmoProfBeauty & Wellness7.89×
08PueblaTravel & Leisure7.36×
09BeardBeauty & Wellness4.73×
10RazorBeauty & Wellness4.35×
11Bad BunnyMusic & Radio4.25×
12Mexico CityTravel & Leisure4.24×
13Giannis AntetokounmpoSports4.00×
14Chicano rapMusic & Radio3.76×
15Great ClipsBeauty & Wellness3.29×
16Instant messagingInternet & Social Media3.06×
17FIFA World CupSports2.65×
18Hair careBeauty & Wellness2.65×
19FIFA World Cup 2026Sports1.86×
20SoccerSports1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Barber Shop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Barber Shop audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.69×
Convenience OrientationPREMIUM1.64×
Luxury OrientationPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Barber Shop audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
SustainabilityBALANCE0.97×
Sports ActivityPOWER1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Barber Shop's target market in United States?

The Barber Shop's target market in United States covers an estimated 498,582 people, concentrated in Wisconsin and California.

02

What is the gender split and age of The Barber Shop customers?

44.8% of the The Barber Shop audience are female, 55.2% are male, with an average age of 30.6 years.

03

Which brands do The Barber Shop fans like most?

The Barber Shop fans show strongest brand affinity for Barbershop music (13.15×), Barberia (18.72×), and Supercuts (9.27×) over the country average.

04

Where do The Barber Shop fans live in United States?

The Barber Shop fans in United States are most concentrated in Wisconsin (reach ~80K), California (reach ~50K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Barber Shop fans also like?

Beyond The Barber Shop itself, the audience over-indexes on Barberia (18.72×), Supercuts (9.27×), FIFA World Cup 2026 (1.86×), and Sport Clips (9.8×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Barber Shop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Barber Shop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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