Rascasse Audience Intelligence

Supercuts Target Market in United States

A data profile of the people who buy, follow and care about Supercuts in United States — modelled from more than twelve digital signal sources. Supercuts has an estimated audience of 7,085,354 people in United States.

#2among Hair salon in United States#515among Brand in United States#116in Beauty & Wellness

The average Supercuts fan in United States is 35.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sport Clips, Great Clips, Super Mom, with strongest over-indexing on Sport Clips (85.65× the country average).

Demographically, the Supercuts audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Supercuts fan in United States is balanced, around 35.7 years old, with strong Mindfulness tendencies and a notable affinity for Sport Clips.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair salon

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supercuts profile in United States.

Audience size
7.1M
in United States
Gender
46.5%♀
53.5% male
Age
35.7
average years
Country rank
#4958
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Supercuts

46.5% are female, 53.5% are male, average age 35.7.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for Supercuts audience in United States
MetricValue
Female46.5%
Male53.5%
Average age35.7
Estimated audience size7,085,354
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Supercuts audience in United States
Age bracketShare%
16-1924%
20-2925%
30-3923%
40-4917%
50+12%
Fig. 04

Worldwide distribution

94.2%

of the worldwide Supercuts audience comes from United States.

Worldwide audience distribution share by country for Supercuts
CountryShare
United States94.2%
United Kingdom1.1%
Canada0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supercuts audience in United States is strongest.

Fig. 05

Top regions by affinity

Supercuts customers by region in United States
#RegionReachAffinity×
01New Hampshire~100K3.51×
02Rhode Island~80K3.45×
03Hawaii~100K3.44×
04Massachusetts~400K2.87×
05Maine~60K2.60×
06Connecticut~100K2.02×
07Nevada~100K1.90×
08Vermont~20K1.90×
09California~1.5M1.66×
10Delaware~30K1.60×
11Pennsylvania~300K1.36×
12Oklahoma~100K1.34×
13New Jersey~200K1.20×
14New Mexico~40K1.20×
15Arizona~200K1.18×
16Texas~700K1.16×
17Nebraska~40K1.13×
18Oregon~80K1.03×
19Louisiana~90K0.99×
20Iowa~60K0.98×
21Idaho~30K0.97×
22Florida~400K0.93×
23New York~300K0.90×
24Michigan~200K0.84×
25Colorado~90K0.82×
26Washington~100K0.78×
27South Carolina~70K0.68×
28Arkansas~40K0.62×
29Ohio~100K0.61×
30Utah~40K0.59×
31Illinois~100K0.58×
32Tennessee~70K0.53×
33Wisconsin~50K0.49×
34Mississippi~30K0.49×
35West Virginia~20K0.48×
36Missouri~50K0.47×
37Alabama~40K0.45×
38Kentucky~40K0.42×
39North Carolina~80K0.38×
40South Dakota~6K0.38×
41Kansas~20K0.36×
42Georgia~70K0.35×
43Virginia~60K0.35×
44Indiana~40K0.32×
45Alaska~5K0.31×
46North Dakota~4K0.30×
47Washington, District of Columbia~5K0.23×
48Montana~4K0.22×
49Maryland~20K0.13×
50Minnesota~10K0.10×
Fig. 06

Affinity by region

Affinity by region — Supercuts, United States
0.10×1.00×3.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supercuts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supercuts audience
#·InterestCategoryAffinity×
01Noel TorresPerson190.91×
02Puerto MonttTravel & Leisure147.16×
03Barber County, KansasTravel & Leisure106.48×
04Super MomKids & Family96.90×
05PTDCTopic96.12×
06Sport ClipsBeauty & Wellness85.65×
07NSCATopic79.89×
08Raúl JiménezSports62.44×
09The House BunnyMovies & TV50.26×
10Phenix Salon SuitesBeauty & Wellness38.05×
11The Barber ShopBeauty & Wellness35.84×
12Just for MenBeauty & Wellness33.23×
13BarberiaBeauty & Wellness31.71×
14San Diego County FairEvent29.33×
15MechaLiterature24.20×
16OmbreBeauty & Wellness22.35×
17Hair CutteryBeauty & Wellness21.96×
18Barbershop musicMusic & Radio17.91×
19Great ClipsBeauty & Wellness13.54×
20CaseyMusic & Radio4.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supercuts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supercuts audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.56×
Luxury OrientationPREMIUM1.18×
IndividualismJOY1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supercuts audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.64×
Convenience OrientationPREMIUM0.67×
ExtroversionTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Supercuts's target market in United States?

Supercuts's target market in United States covers an estimated 7,085,354 people, concentrated in California and Texas.

02

What is the gender split and age of Supercuts customers?

46.5% of the Supercuts audience are female, 53.5% are male, with an average age of 35.7 years.

03

Which brands do Supercuts fans like most?

Supercuts fans show strongest brand affinity for Sport Clips (85.65×), Great Clips (13.54×), and Super Mom (96.9×) over the country average.

04

Where do Supercuts fans live in United States?

Supercuts fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~700K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Supercuts fans also like?

Beyond Supercuts itself, the audience over-indexes on Great Clips (13.54×), Super Mom (96.9×), Barber County, Kansas (106.48×), and Raúl Jiménez (62.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hair salon audiences in United States

See Supercuts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Supercuts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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