Supercuts Audience in United States

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Supercuts has an estimated audience of 6,917,202 people in United States. 46.5% are female, 53.5% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Sport Clips, Great Clips, Super Mom, Barber County, Kansas, Raúl Jiménez.

The average Supercuts fan in United States is 35.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sport Clips, Great Clips, Super Mom, with strongest over-indexing on Sport Clips (85.65× the country average). Demographically, the Supercuts audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Quality Awareness, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Hair salon

Demographics of Supercuts fans

Demographic split for Supercuts audience in United States
MetricValue
Female46.5%
Male53.5%
Average age35.7
Estimated audience size6,917,202

Audience persona

The typical Supercuts fan in United States is balanced, around 35.7 years old, with strong Quality Awareness tendencies and a notable affinity for Sport Clips.

Top regions in United States

Top regions ranked by reach for Supercuts in United States
RegionReachAffinity
California1,307,7491.72×
Texas673,1101.13×
Florida415,0500.89×
Massachusetts399,5452.93×
New York384,9921×
Pennsylvania330,3701.42×
New Jersey210,3101.2×
Michigan163,9270.91×
Arizona154,0861.09×
Ohio143,6650.67×
Illinois138,2080.6×
Connecticut133,0421.92×
Nevada124,0091.85×
Washington102,4540.74×
Hawaii99,7083.35×
Oklahoma97,2601.27×
New Hampshire92,5103.39×
Colorado91,1690.84×
North Carolina84,1460.4×
Oregon81,0001.02×
Tennessee80,0240.58×
Louisiana78,9600.89×
Rhode Island77,9303.54×
Georgia75,8240.36×
South Carolina73,4930.71×
Maine64,8252.62×
Virginia64,5720.38×
Wisconsin55,1560.53×
Missouri54,8790.49×
Iowa53,1930.93×
Indiana45,4410.36×
New Mexico43,5101.25×
Alabama42,3360.44×
Nebraska41,5761.2×
Kentucky39,8320.46×
Utah34,9300.56×
Arkansas32,2790.57×
Idaho29,7890.86×
Delaware29,0741.52×
Mississippi26,5910.47×
Vermont21,9651.81×
Kansas19,2700.35×
Maryland15,7370.13×
West Virginia14,9980.47×
Minnesota7,1920.07×
South Dakota4,9430.31×
Washington, District of Columbia4,2030.2×
North Dakota3,8880.27×
Montana2,0700.11×
Wyoming1,4710.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supercuts audience
BrandAffinityCategory
Sport Clips85.65×Beauty & Wellness
Great Clips13.54×Beauty & Wellness
Super Mom96.9×Kids & Family
Barber County, Kansas106.48×Travel & Leisure
Raúl Jiménez62.44×Sports
Noel Torres190.91×
Barberia31.71×Beauty & Wellness
Hair Cuttery21.96×Beauty & Wellness
Barbershop music17.91×Music & Radio
NSCA79.89×
Puerto Montt147.16×Travel & Leisure
Ombre22.35×Beauty & Wellness
Phenix Salon Suites38.05×Beauty & Wellness
PTDC96.12×
San Diego County Fair29.33×
The House Bunny50.26×Movies & TV
The Barber Shop35.84×Beauty & Wellness
Casey4.01×Music & Radio
Just for Men33.23×Beauty & Wellness
Hooey42.92×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supercuts audience
TraitClusterScore
Quality AwarenessPREMIUM1.6
Social Media UsageJOY1.18
Career OrientationPOWER1.18
Early Adopter MentalityPOWER1.14
Urban LifestyleOPEN1.07
Need for SecurityCONSERVATISM1.07

Worldwide distribution

Worldwide audience distribution share by country for Supercuts
CountryShare
United States94.0%
United Kingdom1.2%
Canada0.7%

See Supercuts audiences in other countries

More Hair salon audiences in United States

Frequently asked questions

How many fans does Supercuts have in United States?

Supercuts has an estimated audience of 6,917,202 people in United States, concentrated in California and Texas.

What is the gender split and age of Supercuts fans?

46.5% of Supercuts fans are female, 53.5% are male, with an average age of 35.7 years.

Which brands do Supercuts fans like most?

Supercuts fans show strongest brand affinity for Sport Clips (85.65×), Great Clips (13.54×), and Super Mom (96.9×) over the country average.

Where do Supercuts fans live in United States?

Supercuts fans in United States are most concentrated in California (reach 1,307,749), Texas (reach 673,110), and Florida (reach 415,050). These three regions account for the largest share of the active audience.

What other brands do Supercuts fans also like?

Beyond Supercuts itself, the audience over-indexes on Great Clips (13.54×), Super Mom (96.9×), Barber County, Kansas (106.48×), and Raúl Jiménez (62.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supercuts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.