Super Mom Audience in United States

Super Mom logo

Super Mom has an estimated audience of 368,408 people in United States. 76.1% are female, 23.9% are male, average age 26.2. Top regions: California, Texas, Florida. Top brand affinities: Supercuts, Marni (clothing), FTD Flowers, Crazy, Stupid, Love., FA Cup.

The average Super Mom fan in United States is 26.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Supercuts, Marni (clothing), FTD Flowers, with strongest over-indexing on Supercuts (70.97× the country average). Demographically, the Super Mom audience skews more female with an average age of 26.2, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: TV series

Demographics of Super Mom fans

Demographic split for Super Mom audience in United States
MetricValue
Female76.1%
Male23.9%
Average age26.2
Estimated audience size368,408

Audience persona

The typical Super Mom fan in United States is more female, around 26.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Supercuts.

Top regions in United States

Top regions ranked by reach for Super Mom in United States
RegionReachAffinity
California59,2741.46×
Texas38,3041.21×
Florida30,9481.24×
New York24,5981.19×
Georgia17,2511.52×
Illinois13,5541.1×
Pennsylvania12,3220.99×
North Carolina12,0261.08×
Arizona10,9661.46×
Ohio10,6880.94×
New Jersey10,6651.14×
Michigan10,3551.07×
Virginia9,7441.09×
Maryland7,4011.17×
Massachusetts7,1030.98×
Tennessee6,8180.92×
Washington6,6480.9×
Minnesota6,4591.22×
Indiana6,0280.9×
Louisiana5,9461.25×
Missouri5,6390.95×
South Carolina5,2880.95×
Alabama5,2561.02×
Colorado5,0840.88×
Wisconsin4,4410.8×
Connecticut4,1781.13×
Nevada3,8371.08×
Oregon3,7000.88×
Oklahoma3,5800.88×
Utah3,1090.94×
Arkansas2,9410.97×
Kentucky2,8880.63×
Mississippi2,6350.87×
Iowa2,3470.77×
Kansas2,0600.71×
Hawaii1,7221.09×
Nebraska1,6200.88×
New Mexico1,4770.8×
Idaho1,4420.78×
West Virginia1,2270.72×
New Hampshire1,1490.79×
Rhode Island1,0650.91×
Maine1,0640.81×
Alaska1,0571.34×
Delaware9930.98×
Washington, District of Columbia9750.88×
Montana8250.81×
North Dakota7460.99×
South Dakota7180.84×
Wyoming6321.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Super Mom audience
BrandAffinityCategory
Supercuts70.97×Beauty & Wellness
Marni (clothing)43.63×Fashion & Accessoires
FTD Flowers51.98×Home & Garden
Crazy, Stupid, Love.20×Movies & TV
FA Cup27.32×Sports
Jimmy Choo13.79×Fashion & Accessoires
Sport Clips11.26×Beauty & Wellness
Initial D32.2×Literature
Christian Louboutin12.32×Fashion & Accessoires
Bottega Veneta10.83×Fashion & Accessoires
Livemusic4.14×Music & Radio
Peugeot14.52×Cars & Mobility
American Dad!13.85×Movies & TV
Kia Sportage15.84×Cars & Mobility
Baby toys11.49×Kids & Family
Moschino15.94×Fashion & Accessoires
Jean Paul Gaultier12.38×Fashion & Accessoires
Bass guitar3.39×Music & Radio
Akame ga Kill!20×Literature
PSV Eindhoven20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Super Mom audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.93
Community OrientationOPEN1.91
Luxury OrientationPREMIUM1.81
Family OrientationCONSERVATISM1.47
Pet OwnershipJOY1.39
IndulgenceJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Super Mom
CountryShare
United States20.6%
Japan9.6%
Philippines8.8%

See Super Mom audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Super Mom have in United States?

Super Mom has an estimated audience of 368,408 people in United States, concentrated in California and Texas.

What is the gender split and age of Super Mom fans?

76.1% of Super Mom fans are female, 23.9% are male, with an average age of 26.2 years.

Which brands do Super Mom fans like most?

Super Mom fans show strongest brand affinity for Supercuts (70.97×), Marni (clothing) (43.63×), and FTD Flowers (51.98×) over the country average.

Where do Super Mom fans live in United States?

Super Mom fans in United States are most concentrated in California (reach 59,274), Texas (reach 38,304), and Florida (reach 30,948). These three regions account for the largest share of the active audience.

What other brands do Super Mom fans also like?

Beyond Super Mom itself, the audience over-indexes on Marni (clothing) (43.63×), FTD Flowers (51.98×), Crazy, Stupid, Love. (20×), and FA Cup (27.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Mom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.