Rascasse Audience Intelligence

Super Mom Audience in United States

A data profile of the people who buy, follow and care about Super Mom in United States — modelled from more than twelve digital signal sources. Super Mom has an estimated audience of 368,408 people in United States.

#836among TV series in United States#12655among Topic in United States#628in Kids & Family

The average Super Mom fan in United States is 26.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Supercuts, Sport Clips, Initial D, with strongest over-indexing on Supercuts (96.9× the country average).

Demographically, the Super Mom audience skews more female with an average age of 26.2, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Super Mom fan in United States is more female, around 26.2 years old, with strong Indulgence tendencies and a notable affinity for Supercuts.

Category: Kids & Family · Type: Topic · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Super Mom profile in United States.

Audience size
368K
in United States
Gender
76.1%♀
23.9% male
Age
26.2
average years
Country rank
#43422
Topic in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Super Mom fans

76.1% are female, 23.9% are male, average age 26.2.

Fig. 02

Gender split

76.1%
Female
23.9%
Male
Demographic split for Super Mom audience in United States
MetricValue
Female76.1%
Male23.9%
Average age26.2
Estimated audience size368,408
Fig. 03

Age distribution

Ø 26.2
average years
Age distribution of the Super Mom audience in United States
Age bracketShare%
16-1963%
20-2918%
30-399%
40-497%
50+4%
Fig. 04

Worldwide distribution

20.6%

of the worldwide Super Mom audience comes from United States.

Worldwide audience distribution share by country for Super Mom
CountryShare
United States20.6%
Japan9.6%
Philippines8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Super Mom audience in United States is strongest.

Fig. 05

Top regions by affinity

Super Mom fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~10K1.32×
02Georgia~10K1.22×
03California~50K1.21×
04Connecticut~4K1.16×
05Utah~4K1.14×
06Rhode Island~1K1.14×
07Minnesota~6K1.11×
08Alaska<1K1.11×
09New Jersey~10K1.10×
10Florida~30K1.09×
11Louisiana~5K1.07×
12Michigan~10K1.06×
13South Dakota<1K1.06×
14Indiana~7K1.05×
15Texas~30K1.03×
16Maryland~7K1.03×
17Arkansas~3K1.03×
18Illinois~10K1.02×
19Missouri~6K1.02×
20Nevada~4K1.02×
21New York~20K1.01×
22Idaho~2K1.01×
23North Dakota<1K1.01×
24Vermont<1K1.00×
25Hawaii~2K0.99×
26Montana~1K0.99×
27North Carolina~10K0.98×
28Virginia~9K0.98×
29Alabama~5K0.98×
30Delaware<1K0.98×
31New Hampshire~1K0.97×
32Ohio~10K0.96×
33Pennsylvania~10K0.95×
34Oklahoma~4K0.95×
35Mississippi~3K0.95×
36West Virginia~2K0.95×
37Tennessee~7K0.94×
38South Carolina~5K0.94×
39Nebraska~2K0.94×
40Maine~1K0.94×
41Massachusetts~7K0.93×
42Iowa~3K0.93×
43Washington, District of Columbia~1K0.93×
44New Mexico~2K0.92×
45Wisconsin~5K0.90×
46Oregon~4K0.89×
47Kansas~3K0.89×
48Colorado~5K0.87×
49Washington~6K0.86×
50Kentucky~4K0.86×
Fig. 06

Affinity by region

Affinity by region — Super Mom, United States
0.86×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Super Mom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Super Mom audience
#·InterestCategoryAffinity×
01SupercutsBeauty & Wellness96.90×
02Initial DLiterature42.20×
03FTD FlowersHome & Garden28.77×
04Marni (clothing)Fashion & Accessoires24.77×
05FA CupSports21.57×
06Sport ClipsBeauty & Wellness20.00×
07Crazy, Stupid, Love.Movies & TV20.00×
08Christian PulisicSports20.00×
09American Dad!Movies & TV15.74×
10International educationBusiness & Career13.49×
11PeugeotCars & Mobility13.08×
12Baby toysKids & Family10.77×
13Jimmy ChooFashion & Accessoires10.76×
14Christian LouboutinFashion & Accessoires10.57×
15NeweggShopping10.56×
16Chuck E. Cheese'sFood & Beverages5.92×
17Non-alcoholic beverageFood & Beverages4.95×
18QuikTripShopping4.46×
19Little CaesarsFood & Beverages3.57×
20PinterestInternet & Social Media2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Super Mom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Super Mom audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.22×
Community OrientationOPEN2.12×
Luxury OrientationPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Super Mom audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
SustainabilityBALANCE0.88×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Super Mom have in United States?

Super Mom has an estimated audience of 368,408 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Super Mom fans?

76.1% of Super Mom fans are female, 23.9% are male, with an average age of 26.2 years.

03

Which brands do Super Mom fans like most?

Super Mom fans show strongest brand affinity for Supercuts (96.9×), Sport Clips (20×), and Initial D (42.2×) over the country average.

04

Where do Super Mom fans live in United States?

Super Mom fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Super Mom fans also like?

Beyond Super Mom itself, the audience over-indexes on Sport Clips (20×), Initial D (42.2×), Crazy, Stupid, Love. (20×), and Christian Pulisic (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Super Mom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Mom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →