American Dad! Audience in United States

American Dad! logo

American Dad! has an estimated audience of 3,053,784 people in United States. 49.7% are female, 50.3% are male, average age 33.9. Top regions: California, Texas, Florida. Top brand affinities: Friends, Seth MacFarlane, Superman, Sex and the City, Arrested Development (TV series).

The average American Dad! fan in United States is 33.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Friends, Seth MacFarlane, Superman, with strongest over-indexing on Friends (6.26× the country average). Demographically, the American Dad! audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of American Dad! fans

Demographic split for American Dad! audience in United States
MetricValue
Female49.7%
Male50.3%
Average age33.9
Estimated audience size3,053,784

Audience persona

The typical American Dad! fan in United States is balanced, around 33.9 years old, with strong Extroversion tendencies and a notable affinity for Friends.

Top regions in United States

Top regions ranked by reach for American Dad! in United States
RegionReachAffinity
California358,4971.07×
Texas298,4731.14×
Florida194,2370.94×
New York162,3520.95×
Ohio111,4571.18×
Illinois108,6051.07×
Pennsylvania104,3581.01×
Georgia102,2001.09×
North Carolina97,7621.06×
Michigan89,0191.11×
Virginia72,7630.98×
New Jersey68,0490.88×
Indiana65,7111.18×
Tennessee64,9251.06×
Arizona64,2591.03×
Washington61,2131×
Missouri54,9301.12×
Massachusetts54,6300.91×
Maryland51,3640.98×
South Carolina46,0031×
Louisiana45,6371.16×
Oregon45,0571.29×
Kentucky44,9731.17×
Colorado44,6620.93×
Oklahoma44,4371.31×
Wisconsin43,0040.94×
Alabama42,7821×
Minnesota41,4820.95×
Nevada32,4631.1×
Connecticut28,9500.95×
Arkansas28,5201.13×
Mississippi28,2941.12×
Kansas25,5861.06×
Iowa24,9460.99×
Utah21,9830.8×
New Mexico16,7291.09×
West Virginia16,1711.14×
Nebraska15,4151.01×
Idaho13,4120.88×
Maine10,1560.93×
New Hampshire9,7460.81×
Rhode Island8,9710.92×
Hawaii8,3080.63×
Montana7,6200.9×
Washington, District of Columbia7,5030.82×
Delaware7,4790.89×
South Dakota6,8530.97×
Alaska5,3940.83×
North Dakota5,3700.86×
Vermont4,4290.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Dad! audience
BrandAffinityCategory
Friends6.26×Movies & TV
Seth MacFarlane19.8×Movies & TV
Superman2.77×Movies & TV
Sex and the City6.35×Movies & TV
Arrested Development (TV series)16.81×Movies & TV
Nick Kroll21.6×Movies & TV
TikTok2.74×Internet & Social Media
Zootopia10.37×Movies & TV
Georgie & Mandy's First Marriage5.5×Movies & TV
Rick and Morty6.11×Movies & TV
Peacemaker3.05×Movies & TV
Family Guy9.82×Movies & TV
Steve Carell10.57×Movies & TV
Jordan Peele12.22×Movies & TV
Step Brothers (film)13.6×Movies & TV
Jim Carrey6.05×Movies & TV
Futurama14.92×Movies & TV
Scary Movie (film series)7.88×Movies & TV
The Simpsons7.05×Movies & TV
Shōjo manga9.46×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Dad! audience
TraitClusterScore
ExtroversionTHRILL1.74
LGBTQ+ IdentityOPEN1.73
Early Adopter MentalityPOWER1.36
Convenience OrientationPREMIUM1.2
Social Media UsageJOY1.14
Urban LifestyleOPEN1.05

Worldwide distribution

Worldwide audience distribution share by country for American Dad!
CountryShare
United States43.5%
United Kingdom6.0%
Germany4.9%

See American Dad! audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does American Dad! have in United States?

American Dad! has an estimated audience of 3,053,784 people in United States, concentrated in California and Texas.

What is the gender split and age of American Dad! fans?

49.7% of American Dad! fans are female, 50.3% are male, with an average age of 33.9 years.

Which brands do American Dad! fans like most?

American Dad! fans show strongest brand affinity for Friends (6.26×), Seth MacFarlane (19.8×), and Superman (2.77×) over the country average.

Where do American Dad! fans live in United States?

American Dad! fans in United States are most concentrated in California (reach 358,497), Texas (reach 298,473), and Florida (reach 194,237). These three regions account for the largest share of the active audience.

What other brands do American Dad! fans also like?

Beyond American Dad! itself, the audience over-indexes on Seth MacFarlane (19.8×), Superman (2.77×), Sex and the City (6.35×), and Arrested Development (TV series) (16.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Dad!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.