Rascasse Audience Intelligence

American Dad! Audience in United States

A data profile of the people who buy, follow and care about American Dad! in United States — modelled from more than twelve digital signal sources. American Dad! has an estimated audience of 3,064,173 people in United States.

#154among TV series in United States#462among Movie / TV Show / Series in United States#1317in Movies & TV

The average American Dad! fan in United States is 33.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Seth MacFarlane, Superman, Nick Kroll, with strongest over-indexing on Seth MacFarlane (19.8× the country average).

Demographically, the American Dad! audience skews balanced with an average age of 33.9, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical American Dad! fan in United States is balanced, around 33.9 years old, with strong Pet Ownership tendencies and a notable affinity for Seth MacFarlane.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Dad! profile in United States.

Audience size
3.1M
in United States
Gender
49.7%♀
50.3% male
Age
33.9
average years
Country rank
#10114
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of American Dad! viewers

49.7% are female, 50.3% are male, average age 33.9.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for American Dad! audience in United States
MetricValue
Female49.7%
Male50.3%
Average age33.9
Estimated audience size3,064,173
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the American Dad! audience in United States
Age bracketShare%
16-1936%
20-2920%
30-3916%
40-4914%
50+14%
Fig. 04

Worldwide distribution

43.6%

of the worldwide American Dad! audience comes from United States.

Worldwide audience distribution share by country for American Dad!
CountryShare
United States43.6%
United Kingdom6.0%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Dad! audience in United States is strongest.

Fig. 05

Top regions by affinity

American Dad! fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~40K1.30×
02Oregon~40K1.19×
03West Virginia~20K1.19×
04Louisiana~50K1.16×
05Kentucky~40K1.16×
06Mississippi~30K1.16×
07Arkansas~30K1.14×
08Ohio~100K1.13×
09New Mexico~20K1.13×
10Indiana~60K1.11×
11Missouri~50K1.10×
12Texas~300K1.09×
13Georgia~100K1.09×
14Michigan~90K1.07×
15Nevada~30K1.07×
16Alabama~50K1.06×
17Arizona~70K1.05×
18Tennessee~60K1.05×
19Kansas~30K1.05×
20North Carolina~100K1.04×
21Illinois~100K1.03×
22Iowa~30K1.03×
23South Dakota~7K1.03×
24California~300K1.00×
25South Carolina~50K1.00×
26Nebraska~20K1.00×
27Pennsylvania~100K0.99×
28Washington~60K0.99×
29Maryland~50K0.98×
30Rhode Island~10K0.98×
31Virginia~70K0.96×
32Montana~8K0.95×
33North Dakota~6K0.95×
34Wisconsin~40K0.93×
35Connecticut~30K0.93×
36Maine~10K0.93×
37Alaska~6K0.93×
38New York~200K0.92×
39Colorado~40K0.92×
40Delaware~8K0.92×
41Florida~200K0.91×
42Minnesota~40K0.91×
43Idaho~10K0.89×
44Massachusetts~50K0.88×
45New Hampshire~10K0.88×
46Vermont~5K0.88×
47New Jersey~70K0.86×
48Utah~20K0.81×
49Washington, District of Columbia~7K0.81×
50Hawaii~9K0.67×
Fig. 06

Affinity by region

Affinity by region — American Dad!, United States
0.67×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Dad! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Dad! audience
#·InterestCategoryAffinity×
01Nick KrollMovies & TV21.60×
02Seth MacFarlaneMovies & TV19.80×
03Arrested Development (TV series)Movies & TV16.81×
04FuturamaMovies & TV14.92×
05Step Brothers (film)Movies & TV13.60×
06Patton OswaltMovies & TV12.96×
07Jordan PeeleMovies & TV12.22×
08Steve CarellMovies & TV10.57×
09ZootopiaMovies & TV10.37×
10Family GuyMovies & TV9.82×
11Scary Movie (film series)Movies & TV7.88×
12The SimpsonsMovies & TV7.05×
13Sex and the CityMovies & TV6.35×
14Rick and MortyMovies & TV6.11×
15Jim CarreyMovies & TV6.05×
16Georgie & Mandy's First MarriageMovies & TV5.50×
17Jimmy KimmelMovies & TV4.81×
18PeacemakerMovies & TV3.05×
19SupermanMovies & TV2.77×
20TikTokInternet & Social Media2.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Dad! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Dad! audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.22×
PatriotismCONSERVATISM1.21×
Social Media UsageJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Dad! audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
DIY MentalityTHRILL0.76×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does American Dad! have in United States?

American Dad! has an estimated audience of 3,064,173 people in United States, concentrated in California and Texas.

02

What is the gender split and age of American Dad! viewers?

49.7% of American Dad! fans are female, 50.3% are male, with an average age of 33.9 years.

03

Which brands do American Dad! fans like most?

American Dad! fans show strongest brand affinity for Seth MacFarlane (19.8×), Superman (2.77×), and Nick Kroll (21.6×) over the country average.

04

Where do American Dad! fans live in United States?

American Dad! fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do American Dad! fans also like?

Beyond American Dad! itself, the audience over-indexes on Superman (2.77×), Nick Kroll (21.6×), Arrested Development (TV series) (16.81×), and Step Brothers (film) (13.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See American Dad! audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for American Dad!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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