Rascasse Audience Intelligence

American Dad! Viewer Demographics in United States

American Dad! has an estimated audience of 3M people in United States.

#207among TV series in United States
#557among movies & series in United States#1465in Movies & TV

The average American Dad! fan in United States is 34.6 years old, balanced, and lives primarily in California.

Its fans are 4.2 years younger than the group average of 38.8.

Women make up 49.7% of the fan base, 6.0 percentage points fewer than the group average.

Compared with the other 4357 objects in TV series, American Dad! fans stand out for their interest in Nick Kroll, Seth MacFarlane and Arrested Development (TV series).

Most fans live in California, Texas, Florida.

Top affinities include Nick Kroll, Seth MacFarlane, Arrested Development (TV series), with strongest over-indexing on Nick Kroll (21.6× the country average).

Demographically, the American Dad! audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Pet Ownership, Patriotism.

The typical American Dad! fan in United States is balanced, around 34.6 years old, with strong Pet Ownership tendencies and a notable affinity for Nick Kroll.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
3M
in United States
Gender
49.7%♀
50.3% male
Age
34.6
average years
Country rank
#10553
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of American Dad! viewers

49.7% are female, 50.3% are male, average age 34.6.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for American Dad! audience in United States
MetricValue
Female49.7%
Male50.3%
Average age34.6
Estimated audience size3M
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the American Dad! audience in United States
Age bracketShare%
16-2436%
25-3420%
35-4416%
45-5414%
55+14%
Fig. 04

Worldwide distribution

44.7%

of the worldwide American Dad! audience comes from United States.

Worldwide audience distribution share by country for American Dad!
CountryShare
United States44.7%
United Kingdom6.2%
Germany4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

American Dad! fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~50K1.30×
02Oregon~50K1.19×
03West Virginia~20K1.19×
04Louisiana~50K1.16×
05Kentucky~50K1.16×
06Mississippi~30K1.16×
07Arkansas~30K1.14×
08Ohio~100K1.13×
09New Mexico~20K1.13×
10Indiana~70K1.11×
11Missouri~60K1.10×
12Texas~200K1.09×
13Georgia~100K1.09×
14Michigan~100K1.07×
15Nevada~30K1.07×
16Alabama~50K1.06×
17Arizona~70K1.05×
18Tennessee~70K1.05×
19Kansas~30K1.05×
20North Carolina~100K1.04×
21Illinois~100K1.03×
22Iowa~30K1.03×
23South Dakota~8K1.03×
24California~400K1.00×
25South Carolina~50K1.00×
26Nebraska~20K1.00×
27Pennsylvania~100K0.99×
28Washington~70K0.99×
29Maryland~50K0.98×
30Rhode Island~9K0.98×
31Virginia~70K0.96×
32Montana~9K0.95×
33North Dakota~7K0.95×
34Wisconsin~50K0.93×
35Connecticut~30K0.93×
36Maine~10K0.93×
37Alaska~6K0.93×
38New York~200K0.92×
39Colorado~50K0.92×
40Delaware~8K0.92×
41Florida~200K0.91×
42Minnesota~50K0.91×
43Idaho~10K0.89×
44Massachusetts~50K0.88×
45New Hampshire~10K0.88×
46Vermont~5K0.88×
47New Jersey~70K0.86×
48Utah~20K0.81×
49Washington, District of Columbia~5K0.81×
50Hawaii~9K0.67×
Fig. 06

Affinity by region

Affinity by region — American Dad!, United States
0.67×1.00×1.30×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the American Dad! audience vs. the country average
#·InterestCategoryAffinity×
01Nick KrollMovies & TV21.60×
02Seth MacFarlaneMovies & TV19.80×
03Arrested Development (TV series)Movies & TV16.81×
04Step Brothers (film)Movies & TV13.60×
05Patton OswaltMovies & TV12.96×
06Jordan PeeleMovies & TV12.22×
07Memory of a KillerMovies & TV11.70×
08Steve CarellMovies & TV10.57×
09ZootopiaMovies & TV10.37×
10Family GuyMovies & TV9.82×
11Shōjo mangaLiterature9.46×
12Scary Movie (film series)Movies & TV7.88×
13Seth RogenMovies & TV7.50×
14The SimpsonsMovies & TV7.05×
15Sex and the CityMovies & TV6.35×
16Rick and MortyMovies & TV6.11×
17Jim CarreyMovies & TV6.05×
18GovernmentPolitics & Society5.96×
19TikTokInternet & Social Media2.74×
20BeautyBeauty & Wellness1.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the American Dad! audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the American Dad! audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.22×
PatriotismCONSERVATISM1.21×
Social Media UsageJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the American Dad! audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.68×
DIY MentalityTHRILL0.76×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in American Dad! over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/american-dad-19374” · Methodology