A data profile of the people who buy, follow and care about The House Bunny in United States — modelled from more than twelve digital signal sources. The House Bunny has an estimated audience of 358,257 people in United States.
The average The House Bunny fan in United States is 34.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Austin Powers (film series), Anna Faris, Mystic Pizza, with strongest over-indexing on Austin Powers (film series) (135.07× the country average).
Demographically, the The House Bunny audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The House Bunny fan in United States is balanced, around 34.8 years old, with strong Spirituality tendencies and a notable affinity for Austin Powers (film series).
The key figures that characterise the The House Bunny profile in United States.
53.0% are female, 47.0% are male, average age 34.8.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 34.8 |
| Estimated audience size | 358,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 14% | |
| 50+ | 17% |
Where the The House Bunny audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Mexico | ~2K | 1.45× | |
| 02 | Arizona | ~9K | 1.35× | |
| 03 | California | ~40K | 1.27× | |
| 04 | Nevada | ~4K | 1.22× | |
| 05 | Oklahoma | ~4K | 1.21× | |
| 06 | Texas | ~30K | 1.17× | |
| 07 | Oregon | ~4K | 1.17× | |
| 08 | Idaho | ~2K | 1.17× | |
| 09 | Utah | ~3K | 1.14× | |
| 10 | Colorado | ~6K | 1.13× | |
| 11 | Alaska | <1K | 1.09× | |
| 12 | Kansas | ~3K | 1.08× | |
| 13 | North Dakota | <1K | 1.07× | |
| 14 | Missouri | ~5K | 1.06× | |
| 15 | Arkansas | ~3K | 1.06× | |
| 16 | Nebraska | ~2K | 1.06× | |
| 17 | Montana | <1K | 1.06× | |
| 18 | Kentucky | ~4K | 1.04× | |
| 19 | Washington | ~7K | 1.03× | |
| 20 | West Virginia | ~1K | 1.00× | |
| 21 | South Dakota | <1K | 1.00× | |
| 22 | Iowa | ~3K | 0.99× | |
| 23 | Mississippi | ~3K | 0.99× | |
| 24 | Tennessee | ~6K | 0.97× | |
| 25 | Indiana | ~6K | 0.97× | |
| 26 | Alabama | ~4K | 0.97× | |
| 27 | Louisiana | ~4K | 0.97× | |
| 28 | Michigan | ~8K | 0.96× | |
| 29 | Wisconsin | ~5K | 0.95× | |
| 30 | Minnesota | ~4K | 0.95× | |
| 31 | Hawaii | ~1K | 0.94× | |
| 32 | Illinois | ~10K | 0.93× | |
| 33 | New Hampshire | ~1K | 0.93× | |
| 34 | Rhode Island | <1K | 0.92× | |
| 35 | Maine | ~1K | 0.91× | |
| 36 | Pennsylvania | ~10K | 0.90× | |
| 37 | Ohio | ~9K | 0.90× | |
| 38 | Georgia | ~9K | 0.90× | |
| 39 | North Carolina | ~9K | 0.90× | |
| 40 | Vermont | <1K | 0.90× | |
| 41 | South Carolina | ~4K | 0.89× | |
| 42 | Delaware | <1K | 0.86× | |
| 43 | Massachusetts | ~5K | 0.85× | |
| 44 | Florida | ~20K | 0.84× | |
| 45 | New Jersey | ~7K | 0.84× | |
| 46 | Connecticut | ~3K | 0.84× | |
| 47 | Virginia | ~6K | 0.83× | |
| 48 | Maryland | ~5K | 0.83× | |
| 49 | New York | ~10K | 0.82× | |
| 50 | Washington, District of Columbia | <1K | 0.81× |
The strongest cross-interests of the The House Bunny audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mystic Pizza | Food & Beverages | 221.48× | ||
| 02 | Hot Fuzz | Movies & TV | 171.27× | ||
| 03 | Austin Powers (film series) | Movies & TV | 135.07× | ||
| 04 | Sausage Party | Movies & TV | 122.74× | ||
| 05 | Bride Wars | Movies & TV | 105.24× | ||
| 06 | Jason Segel | Movies & TV | 91.50× | ||
| 07 | Jason Sudeikis | Movies & TV | 81.80× | ||
| 08 | My Big Fat Greek Wedding | Movies & TV | 80.07× | ||
| 09 | Anna Faris | Movies & TV | 72.15× | ||
| 10 | 22 Jump Street | Movies & TV | 71.54× | ||
| 11 | Legally Blonde | Movies & TV | 68.12× | ||
| 12 | Zooey Deschanel | Movies & TV | 66.99× | ||
| 13 | Jonah Hill | Movies & TV | 56.96× | ||
| 14 | Avan Jogia | Movies & TV | 56.41× | ||
| 15 | Love Actually | Movies & TV | 54.00× | ||
| 16 | Supercuts | Beauty & Wellness | 50.26× | ||
| 17 | Steve Carell | Movies & TV | 42.74× | ||
| 18 | Kat Dennings | Movies & TV | 40.03× | ||
| 19 | Anne Hathaway | Movies & TV | 28.13× | ||
| 20 | Emma Stone | Movies & TV | 22.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.80× | |
| Tradition | CONSERVATISM | 1.46× | |
| Convenience Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.64× | |
| Luxury Orientation | PREMIUM | 0.66× | |
| Quality Awareness | PREMIUM | 0.67× |
The House Bunny has an estimated audience of 358,257 people in United States, concentrated in California and Texas.
53.0% of The House Bunny fans are female, 47.0% are male, with an average age of 34.8 years.
The House Bunny fans show strongest brand affinity for Austin Powers (film series) (135.07×), Anna Faris (72.15×), and Mystic Pizza (221.48×) over the country average.
The House Bunny fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond The House Bunny itself, the audience over-indexes on Anna Faris (72.15×), Mystic Pizza (221.48×), Hot Fuzz (171.27×), and Jason Segel (91.5×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The House Bunny. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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