Rascasse Audience Intelligence

Mystic Pizza Target Market in United States

A data profile of the people who buy, follow and care about Mystic Pizza in United States — modelled from more than twelve digital signal sources. Mystic Pizza has an estimated audience of 534,947 people in United States.

#3613among Brand in United States#1882in Food & Beverages

The average Mystic Pizza fan in United States is 37.7 years old, more female, and lives primarily in Connecticut.

The audience is concentrated in Connecticut, California, New York.

Top brand affinities include Something's Gotta Give, Two Weeks Notice, Spice World, with strongest over-indexing on Something's Gotta Give (775.1× the country average).

Demographically, the Mystic Pizza audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mystic Pizza fan in United States is more female, around 37.7 years old, with strong Quality Awareness tendencies and a notable affinity for Something's Gotta Give.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mystic Pizza profile in United States.

Audience size
535K
in United States
Gender
72.8%♀
27.2% male
Age
37.7
average years
Country rank
#35221
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mystic Pizza

72.8% are female, 27.2% are male, average age 37.7.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Mystic Pizza audience in United States
MetricValue
Female72.8%
Male27.2%
Average age37.7
Estimated audience size534,947
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Mystic Pizza audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

52.0%

of the worldwide Mystic Pizza audience comes from United States.

Worldwide audience distribution share by country for Mystic Pizza
CountryShare
United States52.0%
United Kingdom6.2%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mystic Pizza audience in United States is strongest.

Fig. 05

Top regions by affinity

Mystic Pizza customers by region in United States
#RegionReachAffinity×
01Connecticut~70K12.20×
02Rhode Island~8K4.76×
03Massachusetts~20K1.60×
04New Jersey~20K1.29×
05Maine~2K1.28×
06New Hampshire~3K1.23×
07Vermont~1K1.23×
08Pennsylvania~20K1.04×
09New York~30K1.03×
10West Virginia~2K0.89×
11Washington, District of Columbia~1K0.87×
12Delaware~1K0.86×
13Oregon~5K0.75×
14Missouri~6K0.74×
15Montana~1K0.74×
16Virginia~9K0.69×
17Maryland~6K0.69×
18Colorado~6K0.69×
19Kansas~3K0.69×
20Nebraska~2K0.69×
21Idaho~2K0.69×
22Alaska<1K0.69×
23Ohio~10K0.68×
24Oklahoma~4K0.68×
25Illinois~10K0.67×
26Wisconsin~5K0.67×
27Kentucky~5K0.67×
28New Mexico~2K0.67×
29Michigan~9K0.66×
30Tennessee~7K0.66×
31Washington~7K0.66×
32Iowa~3K0.66×
33Minnesota~5K0.65×
34Arkansas~3K0.65×
35South Dakota<1K0.64×
36North Dakota<1K0.64×
37Indiana~6K0.62×
38South Carolina~5K0.62×
39North Carolina~10K0.61×
40Utah~3K0.60×
41California~30K0.59×
42Hawaii~1K0.58×
43Florida~20K0.57×
44Arizona~6K0.57×
45Georgia~9K0.56×
46Louisiana~4K0.56×
47Nevada~3K0.55×
48Mississippi~2K0.55×
49Alabama~4K0.54×
50Texas~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Mystic Pizza, United States
0.53×1.00×12.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mystic Pizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mystic Pizza audience
#·InterestCategoryAffinity×
01Two Weeks NoticeMovies & TV878.71×
02Giorgio ChielliniSports878.05×
03Spice WorldMovies & TV825.99×
04Something's Gotta GiveMovies & TV775.10×
05Bring It On AgainMovies & TV697.38×
06Confessions of a Teenage Drama QueenMovies & TV345.56×
07The House BunnyMovies & TV221.48×
08The Secret of My Success (1987 film)Movies & TV191.17×
09Muriel's WeddingMovies & TV183.69×
10Bring It On (film)Movies & TV145.35×
11Ella Enchanted (film)Movies & TV143.97×
12The First Wives ClubMovies & TV121.42×
13St. Elmo's Fire (film)Movie / TV Show / Series116.02×
14Footloose (1984 film)Movies & TV91.57×
15Something Borrowed (film)Movies & TV87.29×
16Joanna LumleyMovies & TV81.69×
17Steel MagnoliasMovies & TV61.04×
18About Time (2013 film)Movies & TV53.96×
19Stand by Me (film)Movies & TV52.50×
20Melissa RauchMovies & TV51.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mystic Pizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mystic Pizza audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.96×
Design AffinityPREMIUM1.88×
Healthy LifestyleBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mystic Pizza audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.82×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mystic Pizza's target market in United States?

Mystic Pizza's target market in United States covers an estimated 534,947 people, concentrated in Connecticut and California.

02

What is the gender split and age of Mystic Pizza customers?

72.8% of the Mystic Pizza audience are female, 27.2% are male, with an average age of 37.7 years.

03

Which brands do Mystic Pizza fans like most?

Mystic Pizza fans show strongest brand affinity for Something's Gotta Give (775.1×), Two Weeks Notice (878.71×), and Spice World (825.99×) over the country average.

04

Where do Mystic Pizza fans live in United States?

Mystic Pizza fans in United States are most concentrated in Connecticut (reach ~70K), California (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mystic Pizza fans also like?

Beyond Mystic Pizza itself, the audience over-indexes on Two Weeks Notice (878.71×), Spice World (825.99×), Bring It On Again (697.38×), and Confessions of a Teenage Drama Queen (345.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Mystic Pizza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mystic Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →