Mystic Pizza Audience in United States

Mystic Pizza logo

Mystic Pizza has an estimated audience of 538,464 people in United States. 72.8% are female, 27.2% are male, average age 37.7. Top regions: Connecticut, California, New York. Top brand affinities: Two Weeks Notice, Spice World, Bring It On Again, Confessions of a Teenage Drama Queen, Bring It On (film).

The average Mystic Pizza fan in United States is 37.7 years old, more female, and lives primarily in Connecticut. The audience is concentrated in Connecticut, California, New York. Top brand affinities include Two Weeks Notice, Spice World, Bring It On Again, with strongest over-indexing on Two Weeks Notice (878.71× the country average). Demographically, the Mystic Pizza audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Mystic Pizza fans

Demographic split for Mystic Pizza audience in United States
MetricValue
Female72.8%
Male27.2%
Average age37.7
Estimated audience size538,464

Audience persona

The typical Mystic Pizza fan in United States is more female, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Two Weeks Notice.

Top regions in United States

Top regions ranked by reach for Mystic Pizza in United States
RegionReachAffinity
Connecticut45,8328.49×
California40,5210.68×
New York36,2771.21×
Texas28,6140.62×
Florida24,2010.66×
New Jersey21,8921.6×
Pennsylvania21,4041.18×
Massachusetts18,5941.75×
Illinois13,9020.77×
Ohio12,8000.77×
North Carolina11,1970.69×
Michigan10,6180.75×
Georgia10,5750.64×
Virginia10,0330.76×
Washington8,0400.74×
Tennessee7,7610.72×
Maryland7,2040.78×
Missouri7,1190.82×
Rhode Island7,0334.1×
Indiana6,7540.69×
Arizona6,4910.59×
Colorado6,3230.75×
Wisconsin5,8280.72×
Minnesota5,6620.73×
South Carolina5,3460.66×
Oregon4,9680.8×
Kentucky4,9120.73×
Oklahoma4,5560.76×
Louisiana4,1680.6×
Alabama3,9310.52×
Kansas3,0620.72×
Nevada3,0460.58×
Iowa2,9860.67×
Arkansas2,9820.67×
Utah2,8690.6×
New Hampshire2,8011.32×
Maine2,5101.3×
Mississippi2,2790.51×
West Virginia2,1310.85×
Nebraska1,9520.72×
Idaho1,8520.69×
New Mexico1,8280.68×
Washington, District of Columbia1,5360.95×
Delaware1,2960.87×
Hawaii1,2200.53×
Vermont1,2061.28×
Montana1,0400.7×
Alaska6160.54×
South Dakota5740.46×
North Dakota5540.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mystic Pizza audience
BrandAffinityCategory
Two Weeks Notice878.71×Movies & TV
Spice World825.99×Movies & TV
Bring It On Again697.38×Movies & TV
Confessions of a Teenage Drama Queen345.56×Movies & TV
Bring It On (film)145.35×Movies & TV
Giorgio Chiellini878.05×Sports
Ella Enchanted (film)143.97×Movies & TV
The House Bunny221.48×Movies & TV
Footloose (1984 film)91.57×Movies & TV
St. Elmo's Fire (film)116.02×
Joanna Lumley81.69×Movies & TV
The First Wives Club121.42×Movies & TV
Stand by Me (film)52.5×Movies & TV
Muriel's Wedding183.69×Movies & TV
The Secret of My Success (1987 film)191.17×Movies & TV
About Time (2013 film)53.96×Movies & TV
Something Borrowed (film)87.29×Movies & TV
Steel Magnolias61.04×Movies & TV
Blended (film)63.64×Movies & TV
Spaceballs42.53×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mystic Pizza audience
TraitClusterScore
Luxury OrientationPREMIUM3.56
ExtroversionTHRILL1.64
Community OrientationOPEN1.58
Risk AppetiteTHRILL1.54
TraditionCONSERVATISM1.31
Design AffinityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Mystic Pizza
CountryShare
United States52.9%
United Kingdom6.2%
Italy5.5%

See Mystic Pizza audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Mystic Pizza have in United States?

Mystic Pizza has an estimated audience of 538,464 people in United States, concentrated in Connecticut and California.

What is the gender split and age of Mystic Pizza fans?

72.8% of Mystic Pizza fans are female, 27.2% are male, with an average age of 37.7 years.

Which brands do Mystic Pizza fans like most?

Mystic Pizza fans show strongest brand affinity for Two Weeks Notice (878.71×), Spice World (825.99×), and Bring It On Again (697.38×) over the country average.

Where do Mystic Pizza fans live in United States?

Mystic Pizza fans in United States are most concentrated in Connecticut (reach 45,832), California (reach 40,521), and New York (reach 36,277). These three regions account for the largest share of the active audience.

What other brands do Mystic Pizza fans also like?

Beyond Mystic Pizza itself, the audience over-indexes on Spice World (825.99×), Bring It On Again (697.38×), Confessions of a Teenage Drama Queen (345.56×), and Bring It On (film) (145.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mystic Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.