Steel Magnolias Audience in United States

Steel Magnolias has an estimated audience of 1,411,443 people in United States. 82.5% are female, 17.5% are male, average age 42.0. Top regions: Texas, California, Florida. Top brand affinities: Felicity Jones, Waterworld, Patricia Arquette, Diane Keaton, Taron Egerton.

The average Steel Magnolias fan in United States is 42.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Felicity Jones, Waterworld, Patricia Arquette, with strongest over-indexing on Felicity Jones (215.29× the country average). Demographically, the Steel Magnolias audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Steel Magnolias fans

Demographic split for Steel Magnolias audience in United States
MetricValue
Female82.5%
Male17.5%
Average age42.0
Estimated audience size1,411,443

Audience persona

The typical Steel Magnolias fan in United States is more female, around 42.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Felicity Jones.

Top regions in United States

Top regions ranked by reach for Steel Magnolias in United States
RegionReachAffinity
Texas142,7501.18×
California113,7360.73×
Florida76,3090.8×
New York54,8750.7×
Georgia54,1701.25×
North Carolina52,6601.24×
Tennessee45,5151.61×
Ohio44,6651.03×
Illinois41,5750.88×
Pennsylvania40,7060.86×
Louisiana39,2772.16×
Michigan35,4780.96×
Virginia31,8520.93×
Missouri29,7831.31×
Alabama29,6321.5×
Indiana28,5691.11×
South Carolina26,6481.25×
Kentucky26,3741.49×
New Jersey24,3630.68×
Arizona23,5220.82×
Oklahoma23,2581.48×
Washington22,6800.8×
Colorado20,5610.92×
Wisconsin19,0310.9×
Maryland18,6340.77×
Massachusetts18,5330.67×
Mississippi18,5071.59×
Arkansas18,3991.58×
Minnesota16,2460.8×
Oregon14,5810.9×
Kansas12,3991.11×
Utah12,2100.97×
Iowa11,4360.98×
Nevada10,2300.75×
Connecticut9,9060.7×
West Virginia8,3581.27×
New Mexico7,1021×
Idaho7,0210.99×
Nebraska6,8240.96×
Maine4,2670.84×
New Hampshire4,0690.73×
Montana3,8610.99×
Hawaii3,4660.57×
Washington, District of Columbia3,1250.74×
Rhode Island3,1040.69×
Delaware2,9550.76×
South Dakota2,7640.85×
North Dakota2,4250.84×
Alaska2,1870.72×
Wyoming1,9350.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steel Magnolias audience
BrandAffinityCategory
Felicity Jones215.29×Movies & TV
Waterworld210.07×Movies & TV
Patricia Arquette98.75×Movies & TV
Diane Keaton32.64×Movies & TV
Taron Egerton91.61×Movies & TV
Last.fm215.78×Music & Radio
Anna Faris59.91×Movies & TV
Alan Turing111.37×Politics & Society
Olivia Munn51.37×Movies & TV
Julia Roberts36.02×Movies & TV
Anjelica Huston62.22×Movies & TV
Andrew Lincoln74.7×Movies & TV
Christopher Walken45.56×Movies & TV
Legally Blonde48.07×Movies & TV
Jason Momoa23.25×Movies & TV
Bob Odenkirk45.51×Movies & TV
Mystic Pizza87.13×Food & Beverages
Autism Awareness19.03×Health
Clueless (film)31.35×Movies & TV
Diabetes mellitus awareness12.48×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steel Magnolias audience
TraitClusterScore
Luxury OrientationPREMIUM3.13
Price SensitivityPREMIUM1.6
Community OrientationOPEN1.56
ExtroversionTHRILL1.47
Risk AppetiteTHRILL1.47
IndulgenceJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Steel Magnolias
CountryShare
United States69.8%
United Kingdom7.0%
Australia3.2%

See Steel Magnolias audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Steel Magnolias have in United States?

Steel Magnolias has an estimated audience of 1,411,443 people in United States, concentrated in Texas and California.

What is the gender split and age of Steel Magnolias fans?

82.5% of Steel Magnolias fans are female, 17.5% are male, with an average age of 42.0 years.

Which brands do Steel Magnolias fans like most?

Steel Magnolias fans show strongest brand affinity for Felicity Jones (215.29×), Waterworld (210.07×), and Patricia Arquette (98.75×) over the country average.

Where do Steel Magnolias fans live in United States?

Steel Magnolias fans in United States are most concentrated in Texas (reach 142,750), California (reach 113,736), and Florida (reach 76,309). These three regions account for the largest share of the active audience.

What other brands do Steel Magnolias fans also like?

Beyond Steel Magnolias itself, the audience over-indexes on Waterworld (210.07×), Patricia Arquette (98.75×), Diane Keaton (32.64×), and Taron Egerton (91.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steel Magnolias. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.