Steel Magnolias Audience in United States

Steel Magnolias logo

Steel Magnolias has an estimated audience of 1,411,443 people in United States. 82.5% are female, 17.5% are male, average age 42.0. Top regions: Texas, California, Florida. Top brand affinities: Wikia, Cryptic crossword, Home staging, Eurail, Nebraska Cornhuskers.

The average Steel Magnolias fan in United States is 42.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Wikia, Cryptic crossword, Home staging, with strongest over-indexing on Wikia (15.32× the country average). Demographically, the Steel Magnolias audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Steel Magnolias fans

Demographic split for Steel Magnolias audience in United States
MetricValue
Female82.5%
Male17.5%
Average age42.0
Estimated audience size1,411,443

Audience persona

The typical Steel Magnolias fan in United States is more female, around 42.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Wikia.

Top regions in United States

Top regions ranked by reach for Steel Magnolias in United States
RegionReachAffinity
Texas142,7501.18×
California113,7360.73×
Florida76,3090.8×
New York54,8750.7×
Georgia54,1701.25×
North Carolina52,6601.24×
Tennessee45,5151.61×
Ohio44,6651.03×
Illinois41,5750.88×
Pennsylvania40,7060.86×
Louisiana39,2772.16×
Michigan35,4780.96×
Virginia31,8520.93×
Missouri29,7831.31×
Alabama29,6321.5×
Indiana28,5691.11×
South Carolina26,6481.25×
Kentucky26,3741.49×
New Jersey24,3630.68×
Arizona23,5220.82×
Oklahoma23,2581.48×
Washington22,6800.8×
Colorado20,5610.92×
Wisconsin19,0310.9×
Maryland18,6340.77×
Massachusetts18,5330.67×
Mississippi18,5071.59×
Arkansas18,3991.58×
Minnesota16,2460.8×
Oregon14,5810.9×
Kansas12,3991.11×
Utah12,2100.97×
Iowa11,4360.98×
Nevada10,2300.75×
Connecticut9,9060.7×
West Virginia8,3581.27×
New Mexico7,1021×
Idaho7,0210.99×
Nebraska6,8240.96×
Maine4,2670.84×
New Hampshire4,0690.73×
Montana3,8610.99×
Hawaii3,4660.57×
Washington, District of Columbia3,1250.74×
Rhode Island3,1040.69×
Delaware2,9550.76×
South Dakota2,7640.85×
North Dakota2,4250.84×
Alaska2,1870.72×
Wyoming1,9350.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steel Magnolias audience
BrandAffinityCategory
Wikia15.32×Internet & Social Media
Cryptic crossword32.64×Technology & Electronics
Home staging9.98×Home & Garden
Eurail24.98×Cars & Mobility
Nebraska Cornhuskers9.24×Sports
Whataburger1.74×Food & Beverages
Historic site4.05×Arts & Culture
Final Fantasy I74.65×Games
Fairy godmother6.8×Literature
Pillow1.92×Home & Garden
Jingoism1.75×Politics & Society
Hooked on Phonics8.5×Kids & Family
headspace7.42×Health
Hardik Pandya11.36×Sports
Goop3.92×Internet & Social Media
La Jolla6.6×Travel & Leisure
Grace Slick6.23×Music & Radio
Gloria5.92×Music & Radio
AllJobs11.74×Business & Career
Corona (band)3.46×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steel Magnolias audience
TraitClusterScore
Luxury OrientationPREMIUM3.13
Price SensitivityPREMIUM1.6
Community OrientationOPEN1.56
ExtroversionTHRILL1.47
Risk AppetiteTHRILL1.47
IndulgenceJOY1.37

Worldwide distribution

Worldwide audience distribution share by country for Steel Magnolias
CountryShare
United States69.8%
United Kingdom7.0%
Australia3.2%

See Steel Magnolias audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Steel Magnolias have in United States?

Steel Magnolias has an estimated audience of 1,411,443 people in United States, concentrated in Texas and California.

What is the gender split and age of Steel Magnolias fans?

82.5% of Steel Magnolias fans are female, 17.5% are male, with an average age of 42.0 years.

Which brands do Steel Magnolias fans like most?

Steel Magnolias fans show strongest brand affinity for Wikia (15.32×), Cryptic crossword (32.64×), and Home staging (9.98×) over the country average.

Where do Steel Magnolias fans live in United States?

Steel Magnolias fans in United States are most concentrated in Texas (reach 142,750), California (reach 113,736), and Florida (reach 76,309). These three regions account for the largest share of the active audience.

What other brands do Steel Magnolias fans also like?

Beyond Steel Magnolias itself, the audience over-indexes on Cryptic crossword (32.64×), Home staging (9.98×), Eurail (24.98×), and Nebraska Cornhuskers (9.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steel Magnolias. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.