Bob Odenkirk Audience in United States

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Bob Odenkirk has an estimated audience of 2,736,405 people in United States. 38.4% are female, 61.6% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Felicity Jones, Laura Linney, Olivia Munn, Anna Faris, Alan Turing.

The average Bob Odenkirk fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Felicity Jones, Laura Linney, Olivia Munn, with strongest over-indexing on Felicity Jones (114.44× the country average). Demographically, the Bob Odenkirk audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Director

Demographics of Bob Odenkirk fans

Demographic split for Bob Odenkirk audience in United States
MetricValue
Female38.4%
Male61.6%
Average age36.7
Estimated audience size2,736,405

Audience persona

The typical Bob Odenkirk fan in United States is more male, around 36.7 years old, with strong Risk Appetite tendencies and a notable affinity for Felicity Jones.

Top regions in United States

Top regions ranked by reach for Bob Odenkirk in United States
RegionReachAffinity
California340,3451.13×
Texas237,5451.01×
Florida163,0410.88×
New York160,9101.05×
Illinois122,0761.34×
Pennsylvania94,4821.03×
Ohio88,2021.05×
North Carolina77,4920.94×
Michigan77,1181.08×
Georgia71,6620.85×
New Jersey71,1491.02×
Arizona67,6461.21×
Washington66,9591.22×
Virginia61,3660.92×
Massachusetts59,9561.11×
Indiana53,2611.07×
Tennessee49,8760.91×
Colorado48,2251.12×
Wisconsin45,2491.1×
Missouri45,2101.02×
Minnesota42,0961.07×
Maryland40,5300.86×
Oregon38,5671.23×
South Carolina34,5670.84×
Kentucky34,2431×
Oklahoma32,1181.06×
Alabama31,9560.84×
Utah30,4831.24×
Connecticut27,4551×
Nevada26,0440.98×
Louisiana25,7480.73×
Iowa22,7471.01×
Kansas21,8941.02×
Arkansas19,9240.88×
New Mexico15,9221.16×
Idaho15,5321.13×
Mississippi15,1570.67×
Nebraska13,9541.02×
New Hampshire12,1541.13×
West Virginia12,1060.95×
Maine10,1251.03×
Hawaii9,6320.82×
Rhode Island8,6881×
Montana7,9211.04×
Washington, District of Columbia6,8740.84×
Delaware6,0040.8×
South Dakota5,5470.88×
Alaska5,5330.95×
North Dakota5,3020.94×
Vermont4,7770.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bob Odenkirk audience
BrandAffinityCategory
Felicity Jones114.44×Movies & TV
Laura Linney84.38×Movies & TV
Olivia Munn55.01×Movies & TV
Anna Faris54.12×Movies & TV
Alan Turing105.09×Politics & Society
Last.fm139.31×Music & Radio
Angela Kinsey118.62×Movies & TV
Lori Loughlin52.72×Movies & TV
Christopher Walken38.1×Movies & TV
Patricia Arquette38.3×Movies & TV
Antonio Gates102.88×Sports
David Cross46.35×Movies & TV
Network Solutions99.01×Technology & Electronics
Twister (game)80.41×Games
Billy Madison40.57×Movies & TV
White Chicks25.17×Movies & TV
Stand by Me (film)27.89×Movies & TV
Stuart Little 2100.34×Movies & TV
Make It or Break It101.97×Movies & TV
Andrew Lincoln33.1×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bob Odenkirk audience
TraitClusterScore
Risk AppetiteTHRILL1.89
Early Adopter MentalityPOWER1.61
ExtroversionTHRILL1.5
Luxury OrientationPREMIUM1.31
IndividualismJOY1.25
Social Media UsageJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Bob Odenkirk
CountryShare
United States33.1%
United Kingdom7.5%
Germany6.8%

See Bob Odenkirk audiences in other countries

More Director audiences in United States

Frequently asked questions

How many fans does Bob Odenkirk have in United States?

Bob Odenkirk has an estimated audience of 2,736,405 people in United States, concentrated in California and Texas.

What is the gender split and age of Bob Odenkirk fans?

38.4% of Bob Odenkirk fans are female, 61.6% are male, with an average age of 36.7 years.

Which brands do Bob Odenkirk fans like most?

Bob Odenkirk fans show strongest brand affinity for Felicity Jones (114.44×), Laura Linney (84.38×), and Olivia Munn (55.01×) over the country average.

Where do Bob Odenkirk fans live in United States?

Bob Odenkirk fans in United States are most concentrated in California (reach 340,345), Texas (reach 237,545), and Florida (reach 163,041). These three regions account for the largest share of the active audience.

What other brands do Bob Odenkirk fans also like?

Beyond Bob Odenkirk itself, the audience over-indexes on Laura Linney (84.38×), Olivia Munn (55.01×), Anna Faris (54.12×), and Alan Turing (105.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bob Odenkirk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.