Something Borrowed (film) Audience in United States

Something Borrowed (film) has an estimated audience of 698,040 people in United States. 82.5% are female, 17.5% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Avan Jogia, Legally Blonde, My Big Fat Greek Wedding, Clueless (film), Mystic Pizza.

The average Something Borrowed (film) fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Avan Jogia, Legally Blonde, My Big Fat Greek Wedding, with strongest over-indexing on Avan Jogia (119.88× the country average). Demographically, the Something Borrowed (film) audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Something Borrowed (film) fans

Demographic split for Something Borrowed (film) audience in United States
MetricValue
Female82.5%
Male17.5%
Average age39.9
Estimated audience size698,040

Audience persona

The typical Something Borrowed (film) fan in United States is more female, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Avan Jogia.

Top regions in United States

Top regions ranked by reach for Something Borrowed (film) in United States
RegionReachAffinity
California83,7861.09×
Texas75,6051.26×
Florida44,7730.95×
New York37,8900.97×
Illinois25,5301.1×
Pennsylvania23,3210.99×
Ohio20,6670.96×
North Carolina20,4020.97×
Georgia19,6130.91×
Michigan17,5260.96×
New Jersey16,6240.94×
Virginia15,5430.91×
Tennessee14,9141.07×
Arizona14,4001.01×
Massachusetts13,9531.01×
Indiana12,8491.01×
Washington12,4910.89×
Missouri12,0081.07×
Colorado11,2101.02×
South Carolina11,1521.06×
Wisconsin10,4601×
Maryland9,8470.82×
Louisiana9,3381.04×
Oklahoma9,2611.19×
Utah9,2331.48×
Minnesota9,1610.92×
Kentucky9,0971.04×
Alabama8,9690.92×
Oregon7,4390.93×
Arkansas6,5641.14×
Connecticut6,5130.93×
Kansas6,5061.18×
Nevada6,1490.91×
Iowa5,9411.03×
Mississippi5,8031.01×
Idaho4,4991.29×
New Mexico4,3211.23×
Nebraska3,7401.07×
West Virginia3,1070.96×
Hawaii2,6400.88×
New Hampshire2,5330.92×
Maine2,1150.85×
Rhode Island2,0060.9×
Washington, District of Columbia1,9830.95×
Montana1,9170.99×
Delaware1,7560.91×
South Dakota1,7181.06×
North Dakota1,3190.92×
Alaska1,1360.76×
Wyoming9280.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Something Borrowed (film) audience
BrandAffinityCategory
Avan Jogia119.88×Movies & TV
Legally Blonde88.22×Movies & TV
My Big Fat Greek Wedding123.52×Movies & TV
Clueless (film)60.25×Movies & TV
Mystic Pizza122.2×Food & Beverages
Bride Wars100.03×Movies & TV
Madison Pettis63.57×Movies & TV
Ross Lynch56.14×Movies & TV
Pitch Perfect 257.95×Movies & TV
Sabrina Carpenter13.5×Music & Radio
Dove Cameron28.17×Movies & TV
Sixteen Candles54.92×Movies & TV
Forgetting Sarah Marshall57.37×Movies & TV
Dylan O'Brien21.22×Movies & TV
Punch-Drunk Love60.03×Movies & TV
Grace and Frankie44.51×Movies & TV
Emma Roberts25.75×Movies & TV
FTD Flowers63.35×Home & Garden
Love Actually24.55×Movies & TV
Zoey 10141.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Something Borrowed (film) audience
TraitClusterScore
Luxury OrientationPREMIUM3.98
Risk AppetiteTHRILL1.67
Design AffinityPREMIUM1.65
DIY MentalityTHRILL1.51
CreativityOPEN1.49
Price SensitivityPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Something Borrowed (film)
CountryShare
United States52.4%
Australia7.1%
United Kingdom6.1%

See Something Borrowed (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Something Borrowed (film) have in United States?

Something Borrowed (film) has an estimated audience of 698,040 people in United States, concentrated in California and Texas.

What is the gender split and age of Something Borrowed (film) fans?

82.5% of Something Borrowed (film) fans are female, 17.5% are male, with an average age of 39.9 years.

Which brands do Something Borrowed (film) fans like most?

Something Borrowed (film) fans show strongest brand affinity for Avan Jogia (119.88×), Legally Blonde (88.22×), and My Big Fat Greek Wedding (123.52×) over the country average.

Where do Something Borrowed (film) fans live in United States?

Something Borrowed (film) fans in United States are most concentrated in California (reach 83,786), Texas (reach 75,605), and Florida (reach 44,773). These three regions account for the largest share of the active audience.

What other brands do Something Borrowed (film) fans also like?

Beyond Something Borrowed (film) itself, the audience over-indexes on Legally Blonde (88.22×), My Big Fat Greek Wedding (123.52×), Clueless (film) (60.25×), and Mystic Pizza (122.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Something Borrowed (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.