Rascasse Audience Intelligence

Something Borrowed (film) Audience in United States

A data profile of the people who buy, follow and care about Something Borrowed (film) in United States — modelled from more than twelve digital signal sources. Something Borrowed (film) has an estimated audience of 764,525 people in United States.

#2365among Movie / TV Show / Series in United States#5260in Movies & TV

The average Something Borrowed (film) fan in United States is 39.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Avan Jogia, Sixteen Candles, Legally Blonde, with strongest over-indexing on Avan Jogia (95.27× the country average).

Demographically, the Something Borrowed (film) audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Something Borrowed (film) fan in United States is more female, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Avan Jogia.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Something Borrowed (film) profile in United States.

Audience size
765K
in United States
Gender
82.5%♀
17.5% male
Age
39.9
average years
Country rank
#28272
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Something Borrowed (film) viewers

82.5% are female, 17.5% are male, average age 39.9.

Fig. 02

Gender split

82.5%
Female
17.5%
Male
Demographic split for Something Borrowed (film) audience in United States
MetricValue
Female82.5%
Male17.5%
Average age39.9
Estimated audience size764,525
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Something Borrowed (film) audience in United States
Age bracketShare%
16-1915%
20-2923%
30-3921%
40-4921%
50+21%
Fig. 04

Worldwide distribution

49.8%

of the worldwide Something Borrowed (film) audience comes from United States.

Worldwide audience distribution share by country for Something Borrowed (film)
CountryShare
United States49.8%
Australia7.4%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Something Borrowed (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Something Borrowed (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~9K1.46×
02Idaho~4K1.26×
03New Mexico~4K1.25×
04Oklahoma~9K1.22×
05Kansas~7K1.18×
06Texas~70K1.17×
07Arkansas~7K1.17×
08South Dakota~2K1.12×
09Nebraska~4K1.11×
10Missouri~10K1.08×
11Montana~2K1.07×
12Tennessee~10K1.04×
13Mississippi~6K1.04×
14Iowa~6K1.04×
15West Virginia~3K1.04×
16California~80K1.03×
17Arizona~10K1.03×
18Kentucky~9K1.03×
19Illinois~20K1.02×
20Louisiana~9K1.02×
21South Carolina~10K1.00×
22North Dakota~1K1.00×
23Wyoming~1K1.00×
24Massachusetts~10K0.99×
25Indiana~10K0.99×
26Alabama~10K0.98×
27Wisconsin~10K0.97×
28Pennsylvania~20K0.96×
29North Carolina~20K0.96×
30Colorado~10K0.96×
31New York~40K0.94×
32Michigan~20K0.94×
33Connecticut~7K0.94×
34Rhode Island~2K0.94×
35New Hampshire~3K0.93×
36Delaware~2K0.93×
37Ohio~20K0.92×
38Minnesota~9K0.91×
39Florida~40K0.90×
40New Jersey~20K0.90×
41Oregon~7K0.90×
42Washington, District of Columbia~2K0.90×
43Alaska~1K0.90×
44Georgia~20K0.89×
45Hawaii~3K0.89×
46Maine~2K0.89×
47Virginia~10K0.88×
48Nevada~6K0.88×
49Washington~10K0.86×
50Maryland~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Something Borrowed (film), United States
0.82×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Something Borrowed (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Something Borrowed (film) audience
#·InterestCategoryAffinity×
01Sixteen CandlesMovies & TV118.02×
02Bride WarsMovies & TV96.06×
03Avan JogiaMovies & TV95.27×
04My Big Fat Greek WeddingMovies & TV88.01×
05Mystic PizzaFood & Beverages87.29×
06FTD FlowersHome & Garden76.48×
07Madison PettisMovies & TV69.50×
08Ross LynchMovies & TV68.41×
09Punch-Drunk LoveMovies & TV64.91×
10Legally BlondeMovies & TV63.93×
11Four Points by SheratonTravel & Leisure60.43×
12Zoey 101Movies & TV46.88×
13Clueless (film)Movies & TV46.27×
14Claire'sFashion & Accessoires40.59×
15Pitch Perfect 2Movies & TV38.24×
16Dove CameronMovies & TV35.18×
17Love ActuallyMovies & TV28.63×
18Dylan O'BrienMovies & TV26.08×
19Emma RobertsMovies & TV24.47×
20Andrew GarfieldMovies & TV23.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Something Borrowed (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Something Borrowed (film) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.09×
Convenience OrientationPREMIUM1.82×
Quality AwarenessPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Something Borrowed (film) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.77×
Risk AppetiteTHRILL0.78×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Something Borrowed (film) have in United States?

Something Borrowed (film) has an estimated audience of 764,525 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Something Borrowed (film) viewers?

82.5% of Something Borrowed (film) fans are female, 17.5% are male, with an average age of 39.9 years.

03

Which brands do Something Borrowed (film) fans like most?

Something Borrowed (film) fans show strongest brand affinity for Avan Jogia (95.27×), Sixteen Candles (118.02×), and Legally Blonde (63.93×) over the country average.

04

Where do Something Borrowed (film) fans live in United States?

Something Borrowed (film) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Something Borrowed (film) fans also like?

Beyond Something Borrowed (film) itself, the audience over-indexes on Sixteen Candles (118.02×), Legally Blonde (63.93×), My Big Fat Greek Wedding (88.01×), and Dylan O'Brien (26.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Something Borrowed (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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