Something Borrowed (film) Audience in United States

Something Borrowed (film) logo

Something Borrowed (film) has an estimated audience of 698,040 people in United States. 82.5% are female, 17.5% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Hooked on Phonics, Brown County, Wisconsin, Combat sport, Powell's Books, Gluten Free Foodies.

The average Something Borrowed (film) fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hooked on Phonics, Brown County, Wisconsin, Combat sport, with strongest over-indexing on Hooked on Phonics (123.52× the country average). Demographically, the Something Borrowed (film) audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Something Borrowed (film) fans

Demographic split for Something Borrowed (film) audience in United States
MetricValue
Female82.5%
Male17.5%
Average age39.9
Estimated audience size698,040

Audience persona

The typical Something Borrowed (film) fan in United States is more female, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Hooked on Phonics.

Top regions in United States

Top regions ranked by reach for Something Borrowed (film) in United States
RegionReachAffinity
California83,7861.09×
Texas75,6051.26×
Florida44,7730.95×
New York37,8900.97×
Illinois25,5301.1×
Pennsylvania23,3210.99×
Ohio20,6670.96×
North Carolina20,4020.97×
Georgia19,6130.91×
Michigan17,5260.96×
New Jersey16,6240.94×
Virginia15,5430.91×
Tennessee14,9141.07×
Arizona14,4001.01×
Massachusetts13,9531.01×
Indiana12,8491.01×
Washington12,4910.89×
Missouri12,0081.07×
Colorado11,2101.02×
South Carolina11,1521.06×
Wisconsin10,4601×
Maryland9,8470.82×
Louisiana9,3381.04×
Oklahoma9,2611.19×
Utah9,2331.48×
Minnesota9,1610.92×
Kentucky9,0971.04×
Alabama8,9690.92×
Oregon7,4390.93×
Arkansas6,5641.14×
Connecticut6,5130.93×
Kansas6,5061.18×
Nevada6,1490.91×
Iowa5,9411.03×
Mississippi5,8031.01×
Idaho4,4991.29×
New Mexico4,3211.23×
Nebraska3,7401.07×
West Virginia3,1070.96×
Hawaii2,6400.88×
New Hampshire2,5330.92×
Maine2,1150.85×
Rhode Island2,0060.9×
Washington, District of Columbia1,9830.95×
Montana1,9170.99×
Delaware1,7560.91×
South Dakota1,7181.06×
North Dakota1,3190.92×
Alaska1,1360.76×
Wyoming9280.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Something Borrowed (film) audience
BrandAffinityCategory
Hooked on Phonics123.52×Kids & Family
Brown County, Wisconsin57.95×Travel & Leisure
Combat sport5.01×Sports
Powell's Books38.72×Shopping
Gluten Free Foodies23.03×Food & Beverages
Hardik Pandya29.54×Sports
Huánuco19.99×Travel & Leisure
Ilya Kovalchuk56.14×Sports
Zagreb23.28×Travel & Leisure
The Halal Guys7.17×Food & Beverages
Home equity2×Home & Garden
Barban10.25×Travel & Leisure
Hammock camping6.85×Travel & Leisure
College of the Holy Cross14.6×Business & Career
Nebraska Cornhuskers football3.19×Sports
Cachorro4.79×Pets & Animals
Huddle (software)8.95×Technology & Electronics
Isometric exercise6.8×Sports
Sutherland Shire44.51×Travel & Leisure
Sleaford88.22×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Something Borrowed (film) audience
TraitClusterScore
Luxury OrientationPREMIUM3.98
Risk AppetiteTHRILL1.67
Design AffinityPREMIUM1.65
DIY MentalityTHRILL1.51
CreativityOPEN1.49
Price SensitivityPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Something Borrowed (film)
CountryShare
United States52.4%
Australia7.1%
United Kingdom6.1%

See Something Borrowed (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Something Borrowed (film) have in United States?

Something Borrowed (film) has an estimated audience of 698,040 people in United States, concentrated in California and Texas.

What is the gender split and age of Something Borrowed (film) fans?

82.5% of Something Borrowed (film) fans are female, 17.5% are male, with an average age of 39.9 years.

Which brands do Something Borrowed (film) fans like most?

Something Borrowed (film) fans show strongest brand affinity for Hooked on Phonics (123.52×), Brown County, Wisconsin (57.95×), and Combat sport (5.01×) over the country average.

Where do Something Borrowed (film) fans live in United States?

Something Borrowed (film) fans in United States are most concentrated in California (reach 83,786), Texas (reach 75,605), and Florida (reach 44,773). These three regions account for the largest share of the active audience.

What other brands do Something Borrowed (film) fans also like?

Beyond Something Borrowed (film) itself, the audience over-indexes on Brown County, Wisconsin (57.95×), Combat sport (5.01×), Powell's Books (38.72×), and Gluten Free Foodies (23.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Something Borrowed (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.