Rascasse Audience Intelligence

Emma Roberts Audience in United States

A data profile of the people who buy, follow and care about Emma Roberts in United States — modelled from more than twelve digital signal sources. Emma Roberts has an estimated audience of 3,715,433 people in United States.

#391among Actor Actress or TV Star in United States#1132among Person in United States#993in Movies & TV

The average Emma Roberts fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Devil Wears Prada (novel), Julia Roberts, Emily Osment, with strongest over-indexing on The Devil Wears Prada (novel) (40.05× the country average).

Demographically, the Emma Roberts audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Spirituality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Emma Roberts fan in United States is more female, around 37.3 years old, with strong Spirituality tendencies and a notable affinity for The Devil Wears Prada (novel).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emma Roberts profile in United States.

Audience size
3.7M
in United States
Gender
73.8%♀
26.2% male
Age
37.3
average years
Country rank
#8565
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emma Roberts fans

73.8% are female, 26.2% are male, average age 37.3.

Fig. 02

Gender split

73.8%
Female
26.2%
Male
Demographic split for Emma Roberts audience in United States
MetricValue
Female73.8%
Male26.2%
Average age37.3
Estimated audience size3,715,433
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Emma Roberts audience in United States
Age bracketShare%
16-1928%
20-2918%
30-3917%
40-4919%
50+19%
Fig. 04

Worldwide distribution

29.4%

of the worldwide Emma Roberts audience comes from United States.

Worldwide audience distribution share by country for Emma Roberts
CountryShare
United States29.4%
Brazil8.3%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emma Roberts audience in United States is strongest.

Fig. 05

Top regions by affinity

Emma Roberts fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~90K1.18×
02Oklahoma~50K1.13×
03California~500K1.11×
04Idaho~20K1.10×
05Connecticut~40K1.09×
06Utah~40K1.09×
07Colorado~60K1.07×
08Oregon~50K1.07×
09Washington~80K1.06×
10Missouri~60K1.06×
11Arkansas~30K1.06×
12New Mexico~20K1.06×
13Montana~10K1.05×
14Michigan~100K1.04×
15Kentucky~50K1.04×
16Texas~300K1.03×
17Tennessee~80K1.03×
18Nevada~40K1.03×
19New York~200K1.02×
20Illinois~100K1.02×
21Ohio~100K1.02×
22Wisconsin~60K1.02×
23New Hampshire~10K1.02×
24Alaska~8K1.02×
25Kansas~30K1.01×
26Pennsylvania~100K1.00×
27Minnesota~50K1.00×
28Iowa~30K1.00×
29Indiana~70K0.99×
30West Virginia~20K0.99×
31North Dakota~7K0.99×
32Alabama~50K0.98×
33North Carolina~100K0.97×
34Massachusetts~70K0.97×
35Maine~10K0.97×
36Florida~200K0.96×
37New Jersey~90K0.96×
38Louisiana~50K0.96×
39Nebraska~20K0.96×
40Georgia~100K0.94×
41Rhode Island~10K0.94×
42South Carolina~50K0.93×
43South Dakota~8K0.93×
44Virginia~80K0.92×
45Maryland~60K0.90×
46Vermont~6K0.90×
47Mississippi~30K0.89×
48Delaware~9K0.89×
49Hawaii~10K0.88×
50Washington, District of Columbia~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Emma Roberts, United States
0.77×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emma Roberts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emma Roberts audience
#·InterestCategoryAffinity×
01Mona Lisa SmileMovies & TV68.44×
02Eric RobertsMovies & TV55.33×
03mystic riverMovies & TV48.10×
04Remember Me (2010 film)Movies & TV46.87×
05Emily OsmentMovies & TV41.46×
06The Devil Wears Prada (novel)Literature40.05×
07Robin WrightMovies & TV34.04×
08Pete CarrollSports33.13×
09Avan JogiaMovies & TV31.77×
10Julia RobertsMovies & TV30.54×
11Pretty WomanMovies & TV28.91×
12Seth GreenMovies & TV26.00×
13Justin TrudeauPolitics & Society23.11×
14Kevin SpaceyMovies & TV21.42×
15Vanessa HudgensMovies & TV21.35×
16Nathan FillionMovies & TV18.97×
17Sean PennMovies & TV18.44×
18Anya Taylor-JoyMovies & TV14.52×
19Savannah GuthrieMovies & TV9.26×
20GmailInternet & Social Media5.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emma Roberts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emma Roberts audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.41×
ExtroversionTHRILL1.30×
IndividualismJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emma Roberts audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
Risk AppetiteTHRILL0.90×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emma Roberts have in United States?

Emma Roberts has an estimated audience of 3,715,433 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Emma Roberts fans?

73.8% of Emma Roberts fans are female, 26.2% are male, with an average age of 37.3 years.

03

Which brands do Emma Roberts fans like most?

Emma Roberts fans show strongest brand affinity for The Devil Wears Prada (novel) (40.05×), Julia Roberts (30.54×), and Emily Osment (41.46×) over the country average.

04

Where do Emma Roberts fans live in United States?

Emma Roberts fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Emma Roberts fans also like?

Beyond Emma Roberts itself, the audience over-indexes on Julia Roberts (30.54×), Emily Osment (41.46×), Eric Roberts (55.33×), and Robin Wright (34.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Emma Roberts audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Emma Roberts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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