Rascasse Audience Intelligence

The First Wives Club Audience in United States

A data profile of the people who buy, follow and care about The First Wives Club in United States — modelled from more than twelve digital signal sources. The First Wives Club has an estimated audience of 548,460 people in United States.

#3016among Movie / TV Show / Series in United States#6459in Movies & TV

The average The First Wives Club fan in United States is 44.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kate Beckinsale, Diane Keaton, Javier Bardem, with strongest over-indexing on Kate Beckinsale (51.57× the country average).

Demographically, the The First Wives Club audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Spirituality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The First Wives Club fan in United States is balanced, around 44.5 years old, with strong Spirituality tendencies and a notable affinity for Kate Beckinsale.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The First Wives Club profile in United States.

Audience size
548K
in United States
Gender
53.6%♀
46.4% male
Age
44.5
average years
Country rank
#34697
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The First Wives Club viewers

53.6% are female, 46.4% are male, average age 44.5.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for The First Wives Club audience in United States
MetricValue
Female53.6%
Male46.4%
Average age44.5
Estimated audience size548,460
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the The First Wives Club audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3917%
40-4923%
50+35%
Fig. 04

Worldwide distribution

46.1%

of the worldwide The First Wives Club audience comes from United States.

Worldwide audience distribution share by country for The First Wives Club
CountryShare
United States46.1%
Italy10.7%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The First Wives Club audience in United States is strongest.

Fig. 05

Top regions by affinity

The First Wives Club fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~3K1.17×
02New York~30K1.13×
03Oklahoma~7K1.11×
04New Jersey~20K1.10×
05Connecticut~6K1.10×
06Missouri~9K1.08×
07Arkansas~5K1.08×
08Texas~50K1.07×
09Pennsylvania~20K1.06×
10Tennessee~10K1.06×
11Oregon~7K1.06×
12Utah~5K1.06×
13Arizona~10K1.05×
14Louisiana~7K1.05×
15Washington, District of Columbia~2K1.05×
16California~60K1.04×
17Kentucky~7K1.04×
18Rhode Island~2K1.04×
19Montana~2K1.04×
20Maryland~10K1.03×
21Idaho~3K1.02×
22Maine~2K1.02×
23Vermont<1K1.02×
24Mississippi~5K1.01×
25Kansas~4K1.01×
26Ohio~20K1.00×
27Illinois~20K0.99×
28North Carolina~20K0.99×
29Colorado~8K0.99×
30South Carolina~8K0.99×
31Michigan~10K0.98×
32Alabama~7K0.98×
33Delaware~1K0.98×
34Washington~10K0.97×
35Nevada~5K0.97×
36Georgia~20K0.96×
37Massachusetts~10K0.96×
38Indiana~9K0.96×
39New Hampshire~2K0.96×
40Florida~30K0.95×
41Minnesota~7K0.95×
42Virginia~10K0.94×
43Wisconsin~8K0.94×
44Iowa~4K0.94×
45Nebraska~3K0.93×
46West Virginia~2K0.93×
47Alaska~1K0.92×
48North Dakota~1K0.91×
49South Dakota~1K0.89×
50Hawaii~2K0.87×
Fig. 06

Affinity by region

Affinity by region — The First Wives Club, United States
0.87×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The First Wives Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The First Wives Club audience
#·InterestCategoryAffinity×
01Mystic PizzaFood & Beverages121.42×
02Michael SheenMovies & TV79.70×
03Kim CattrallMovies & TV70.45×
04EuroTripMovies & TV62.75×
05Jason SegelMovies & TV57.42×
06Kate BeckinsaleMovies & TV51.57×
07My Big Fat Greek WeddingMovies & TV49.32×
08Javier BardemMovies & TV47.89×
09Boardwalk EmpireMovies & TV47.82×
10Jason SudeikisMovies & TV44.23×
11Legally BlondeMovies & TV42.47×
12Penélope CruzMovies & TV40.78×
13Austin Powers (film series)Movies & TV38.42×
14Sally FieldMovies & TV37.15×
15Maya RudolphMovies & TV32.30×
16Zooey DeschanelMovies & TV27.72×
17Marlon BrandoMovies & TV25.41×
18Jonah HillMovies & TV23.37×
19Diane KeatonMovies & TV22.71×
20Morgan FreemanMovies & TV17.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The First Wives Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The First Wives Club audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.14×
Family OrientationCONSERVATISM1.87×
TraditionCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The First Wives Club audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.63×
Luxury OrientationPREMIUM0.69×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The First Wives Club have in United States?

The First Wives Club has an estimated audience of 548,460 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The First Wives Club viewers?

53.6% of The First Wives Club fans are female, 46.4% are male, with an average age of 44.5 years.

03

Which brands do The First Wives Club fans like most?

The First Wives Club fans show strongest brand affinity for Kate Beckinsale (51.57×), Diane Keaton (22.71×), and Javier Bardem (47.89×) over the country average.

04

Where do The First Wives Club fans live in United States?

The First Wives Club fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The First Wives Club fans also like?

Beyond The First Wives Club itself, the audience over-indexes on Diane Keaton (22.71×), Javier Bardem (47.89×), Michael Sheen (79.7×), and Kim Cattrall (70.45×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for The First Wives Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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