The First Wives Club Audience in United States

The First Wives Club has an estimated audience of 541,701 people in United States. 53.6% are female, 46.4% are male, average age 44.5. Top regions: California, Texas, New York. Top brand affinities: Mystic Pizza, Kim Cattrall, Austin Powers (film series), Legally Blonde, Zooey Deschanel.

The average The First Wives Club fan in United States is 44.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Mystic Pizza, Kim Cattrall, Austin Powers (film series), with strongest over-indexing on Mystic Pizza (160.9× the country average). Demographically, the The First Wives Club audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Mindfulness, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The First Wives Club fans

Demographic split for The First Wives Club audience in United States
MetricValue
Female53.6%
Male46.4%
Average age44.5
Estimated audience size541,701

Audience persona

The typical The First Wives Club fan in United States is balanced, around 44.5 years old, with strong Mindfulness tendencies and a notable affinity for Mystic Pizza.

Top regions in United States

Top regions ranked by reach for The First Wives Club in United States
RegionReachAffinity
California64,5351.08×
Texas50,8951.09×
New York36,0281.19×
Florida35,5790.97×
Illinois18,8961.05×
Ohio18,4611.11×
Pennsylvania18,4311.01×
North Carolina17,8991.1×
Georgia17,1461.03×
New Jersey15,0921.1×
Michigan14,2211×
Virginia13,6241.03×
Tennessee11,9661.1×
Arizona11,7591.06×
Washington10,4990.97×
Massachusetts10,3280.97×
Maryland10,2331.1×
Missouri10,0111.15×
Indiana9,9411×
South Carolina8,7961.08×
Colorado8,6171.01×
Wisconsin8,0030.98×
Alabama7,9541.05×
Minnesota7,6260.98×
Louisiana7,4691.07×
Kentucky7,2721.07×
Oklahoma6,8481.14×
Oregon6,6951.08×
Connecticut5,9091.09×
Utah5,5791.15×
Arkansas4,9451.11×
Nevada4,7950.92×
Mississippi4,4250.99×
Kansas4,3501.02×
Iowa4,1040.92×
New Mexico2,8401.05×
Idaho2,7671.02×
Nebraska2,3950.88×
West Virginia2,2260.88×
Maine1,9741.02×
Hawaii1,7620.76×
Washington, District of Columbia1,7331.06×
Rhode Island1,7261×
New Hampshire1,7170.8×
Montana1,4400.96×
Delaware1,3830.93×
South Dakota9800.78×
Vermont8930.94×
North Dakota8110.73×
Alaska7970.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The First Wives Club audience
BrandAffinityCategory
Mystic Pizza160.9×Food & Beverages
Kim Cattrall74.72×Movies & TV
Austin Powers (film series)56.22×Movies & TV
Legally Blonde50.55×Movies & TV
Zooey Deschanel40.68×Movies & TV
Maya Rudolph42.36×Movies & TV
Jason Segel50.61×Movies & TV
Michael Sheen64.08×Movies & TV
Kate Beckinsale30.01×Movies & TV
Diane Keaton12.99×Movies & TV
EuroTrip55.85×Movies & TV
Autism Awareness19.03×Health
Jason Sudeikis38.34×Movies & TV
My Big Fat Greek Wedding59.7×Movies & TV
Sally Field29.51×Movies & TV
Diabetes mellitus awareness12.48×Health
Grace and Frankie50.49×Movies & TV
James Caan31.79×Movies & TV
Napoleon Dynamite24.62×Movies & TV
Javier Bardem23.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The First Wives Club audience
TraitClusterScore
MindfulnessBALANCE1.48
SpiritualityBALANCE1.38
Community OrientationOPEN1.36
ExtroversionTHRILL1.36
TraditionCONSERVATISM1.32
IndulgenceJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for The First Wives Club
CountryShare
United States47.7%
Italy10.2%
United Kingdom7.0%

See The First Wives Club audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The First Wives Club have in United States?

The First Wives Club has an estimated audience of 541,701 people in United States, concentrated in California and Texas.

What is the gender split and age of The First Wives Club fans?

53.6% of The First Wives Club fans are female, 46.4% are male, with an average age of 44.5 years.

Which brands do The First Wives Club fans like most?

The First Wives Club fans show strongest brand affinity for Mystic Pizza (160.9×), Kim Cattrall (74.72×), and Austin Powers (film series) (56.22×) over the country average.

Where do The First Wives Club fans live in United States?

The First Wives Club fans in United States are most concentrated in California (reach 64,535), Texas (reach 50,895), and New York (reach 36,028). These three regions account for the largest share of the active audience.

What other brands do The First Wives Club fans also like?

Beyond The First Wives Club itself, the audience over-indexes on Kim Cattrall (74.72×), Austin Powers (film series) (56.22×), Legally Blonde (50.55×), and Zooey Deschanel (40.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The First Wives Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.