Spice World Audience in United States

Spice World has an estimated audience of 323,475 people in United States. 68.4% are female, 31.6% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Mystic Pizza, Yandex, Caitriona Balfe, Autism Awareness, Diabetes mellitus awareness.

The average Spice World fan in United States is 38.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mystic Pizza, Yandex, Caitriona Balfe, with strongest over-indexing on Mystic Pizza (384.37× the country average). Demographically, the Spice World audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of Spice World fans

Demographic split for Spice World audience in United States
MetricValue
Female68.4%
Male31.6%
Average age38.2
Estimated audience size323,475

Audience persona

The typical Spice World fan in United States is more female, around 38.2 years old, with strong Risk Appetite tendencies and a notable affinity for Mystic Pizza.

Top regions in United States

Top regions ranked by reach for Spice World in United States
RegionReachAffinity
California40,7151.14×
Texas32,4001.17×
Florida21,3070.97×
New York20,4161.13×
Washington14,3912.22×
Illinois13,1271.22×
Pennsylvania11,2161.03×
Ohio9,9040.99×
Georgia9,2750.93×
North Carolina8,4060.86×
Michigan8,0450.95×
Tennessee7,9011.22×
Arizona7,7711.18×
New Jersey7,7030.94×
Virginia7,1370.91×
Massachusetts7,0171.1×
Colorado6,1081.2×
Missouri5,8221.12×
Indiana5,5360.94×
Maryland5,3500.96×
Oregon5,1561.39×
Alabama4,6911.04×
Minnesota4,5010.97×
Wisconsin4,3310.89×
South Carolina4,1390.85×
Louisiana3,9530.95×
Oklahoma3,8851.08×
Kentucky3,8190.94×
Nevada3,1661.01×
Utah3,1641.09×
Connecticut2,7750.86×
Kansas2,6951.06×
Arkansas2,3660.89×
Iowa2,3180.87×
New Mexico2,3091.42×
Mississippi1,7620.66×
Nebraska1,4320.88×
Idaho1,3550.84×
New Hampshire1,2200.96×
West Virginia1,1760.78×
Maine1,1360.98×
Rhode Island8950.87×
Washington, District of Columbia8540.88×
Montana8520.95×
Hawaii7580.55×
Delaware7530.84×
Alaska7471.08×
South Dakota6770.91×
North Dakota6080.91×
Vermont4520.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spice World audience
BrandAffinityCategory
Mystic Pizza384.37×Food & Beverages
Yandex144.54×Technology & Electronics
Caitriona Balfe56.32×Fashion & Accessoires
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Himalayas24.92×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Jennifer Love Hewitt15.91×Movies & TV
Indeed.com5.52×Business & Career
Google Maps4.9×Internet & Social Media
Food Lion8.86×Shopping
JuJu Smith-Schuster43.29×Sports
Income tax13.19×Business & Career
Google News6.36×News
Hot pot24.59×Food & Beverages
Enterprise Rent-A-Car5.57×Cars & Mobility
Capital One3.62×Business & Career
Apple Store6.94×Shopping
Planet Fitness3.44×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spice World audience
TraitClusterScore
Risk AppetiteTHRILL1.59
Convenience OrientationPREMIUM1.55
Urban LifestyleOPEN1.5
TravellingTHRILL1.42
Pet OwnershipJOY1.41
TraditionCONSERVATISM1.38

Worldwide distribution

Worldwide audience distribution share by country for Spice World
CountryShare
United States42.7%
United Kingdom14.6%
Australia14.2%

See Spice World audiences in other countries

More Comedy audiences in United States

Frequently asked questions

How many fans does Spice World have in United States?

Spice World has an estimated audience of 323,475 people in United States, concentrated in California and Texas.

What is the gender split and age of Spice World fans?

68.4% of Spice World fans are female, 31.6% are male, with an average age of 38.2 years.

Which brands do Spice World fans like most?

Spice World fans show strongest brand affinity for Mystic Pizza (384.37×), Yandex (144.54×), and Caitriona Balfe (56.32×) over the country average.

Where do Spice World fans live in United States?

Spice World fans in United States are most concentrated in California (reach 40,715), Texas (reach 32,400), and Florida (reach 21,307). These three regions account for the largest share of the active audience.

What other brands do Spice World fans also like?

Beyond Spice World itself, the audience over-indexes on Yandex (144.54×), Caitriona Balfe (56.32×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spice World. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.