About Time (2013 film) Audience in United States

About Time (2013 film) logo

About Time (2013 film) has an estimated audience of 2,164,187 people in United States. 79.1% are female, 20.9% are male, average age 44.0. Top regions: California, Texas, New York. Top brand affinities: Bell Helmets, Guayas Province, Zagreb, La Jolla, Oracle Certification Program.

The average About Time (2013 film) fan in United States is 44.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bell Helmets, Guayas Province, Zagreb, with strongest over-indexing on Bell Helmets (41.02× the country average). Demographically, the About Time (2013 film) audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of About Time (2013 film) fans

Demographic split for About Time (2013 film) audience in United States
MetricValue
Female79.1%
Male20.9%
Average age44.0
Estimated audience size2,164,187

Audience persona

The typical About Time (2013 film) fan in United States is more female, around 44.0 years old, with strong Extroversion tendencies and a notable affinity for Bell Helmets.

Top regions in United States

Top regions ranked by reach for About Time (2013 film) in United States
RegionReachAffinity
California418,2641.76×
Texas196,1461.05×
New York137,0391.13×
Florida129,9160.89×
Illinois79,8641.11×
Pennsylvania67,2430.92×
Georgia62,4560.94×
North Carolina61,2410.94×
Ohio59,3270.89×
Washington57,9181.33×
Virginia54,2871.03×
Michigan53,8930.95×
Massachusetts53,5641.26×
New Jersey53,3160.97×
Arizona48,7641.1×
Utah47,2742.44×
Colorado43,1451.26×
Tennessee41,7470.96×
Indiana37,9520.96×
Missouri32,5530.93×
Maryland32,1230.86×
Minnesota32,0931.03×
Wisconsin30,8680.95×
Oregon30,6501.24×
South Carolina27,3490.84×
Alabama23,6610.78×
Kentucky23,3330.86×
Oklahoma22,3720.93×
Connecticut20,5180.95×
Louisiana20,4430.73×
Nevada17,5140.84×
Kansas15,9930.94×
Arkansas15,4840.87×
Iowa15,4050.86×
Idaho13,4381.24×
Mississippi11,8410.66×
Nebraska10,1510.94×
Hawaii9,4931.02×
New Mexico8,8830.82×
Washington, District of Columbia8,3551.28×
New Hampshire8,3110.97×
Maine7,5760.98×
Rhode Island6,7160.97×
West Virginia6,3070.63×
Montana6,3021.05×
Alaska4,3320.94×
Vermont4,0681.07×
Delaware4,0500.68×
South Dakota3,7220.74×
North Dakota3,4590.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for About Time (2013 film) audience
BrandAffinityCategory
Bell Helmets41.02×Cars & Mobility
Guayas Province44.12×Travel & Leisure
Zagreb23.53×Travel & Leisure
La Jolla7.28×Travel & Leisure
Oracle Certification Program17×Technology & Electronics
Google Photos1.52×Technology & Electronics
Arrietty8.73×Movies & TV
headspace5.15×Health
Christmas Gifts2.77×Kids & Family
Kaytee14.68×Pets & Animals
Cryptic crossword7.63×Technology & Electronics
JDSU1.5×Business & Career
Johns Hopkins School of Nursing6.44×Business & Career
Barban4.5×Travel & Leisure
Keene, New Hampshire8.68×Travel & Leisure
Corona (band)2.47×Music & Radio
Non-celiac gluten sensitivity4.8×Health
Strategic human resource planning3.9×Business & Career
Throne of Glass3.07×Literature
Iron Man (film)1.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by About Time (2013 film) audience
TraitClusterScore
ExtroversionTHRILL1.42
Family OrientationCONSERVATISM1.26
SustainabilityBALANCE1.21
IndulgenceJOY1.18
Community OrientationOPEN1.16
MindfulnessBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for About Time (2013 film)
CountryShare
United States26.3%
United Kingdom9.3%
Brazil5.9%

See About Time (2013 film) audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does About Time (2013 film) have in United States?

About Time (2013 film) has an estimated audience of 2,164,187 people in United States, concentrated in California and Texas.

What is the gender split and age of About Time (2013 film) fans?

79.1% of About Time (2013 film) fans are female, 20.9% are male, with an average age of 44.0 years.

Which brands do About Time (2013 film) fans like most?

About Time (2013 film) fans show strongest brand affinity for Bell Helmets (41.02×), Guayas Province (44.12×), and Zagreb (23.53×) over the country average.

Where do About Time (2013 film) fans live in United States?

About Time (2013 film) fans in United States are most concentrated in California (reach 418,264), Texas (reach 196,146), and New York (reach 137,039). These three regions account for the largest share of the active audience.

What other brands do About Time (2013 film) fans also like?

Beyond About Time (2013 film) itself, the audience over-indexes on Guayas Province (44.12×), Zagreb (23.53×), La Jolla (7.28×), and Oracle Certification Program (17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for About Time (2013 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.