Rascasse Audience Intelligence

Invicta (company) Target Market in United States

A data profile of the people who buy, follow and care about Invicta (company) in United States — modelled from more than twelve digital signal sources. Invicta (company) has an estimated audience of 587,067 people in United States.

#3440among Brand in United States#1239in Fashion & Accessoires

The average Invicta (company) fan in United States is 40.4 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Etienne Aigner, Chrono24, Longchamp, with strongest over-indexing on Etienne Aigner (1168.6× the country average).

Demographically, the Invicta (company) audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Invicta (company) fan in United States is more male, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Etienne Aigner.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Invicta (company) profile in United States.

Audience size
587K
in United States
Gender
22.8%♀
77.2% male
Age
40.4
average years
Country rank
#33249
Brand in United States
Fig. 01

Search interest · 12-month trend

+55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Invicta (company)

22.8% are female, 77.2% are male, average age 40.4.

Fig. 02

Gender split

22.8%
Female
77.2%
Male
Demographic split for Invicta (company) audience in United States
MetricValue
Female22.8%
Male77.2%
Average age40.4
Estimated audience size587,067
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Invicta (company) audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3924%
40-4928%
50+17%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Invicta (company) audience comes from United States.

Worldwide audience distribution share by country for Invicta (company)
CountryShare
United States27.7%
Colombia13.9%
Brazil13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Invicta (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Invicta (company) customers by region in United States
#RegionReachAffinity×
01Florida~100K3.10×
02Delaware~3K1.82×
03New Jersey~20K1.51×
04Georgia~20K1.50×
05Maryland~10K1.47×
06Connecticut~7K1.38×
07New York~40K1.37×
08Texas~60K1.30×
09Louisiana~9K1.29×
10Massachusetts~10K1.22×
11Rhode Island~2K1.22×
12South Carolina~10K1.19×
13Nevada~6K1.19×
14Alabama~9K1.18×
15Pennsylvania~20K1.15×
16North Carolina~20K1.13×
17Virginia~10K1.10×
18Washington, District of Columbia~2K1.05×
19Arizona~10K1.04×
20Tennessee~10K1.02×
21Alaska~1K1.01×
22New Mexico~3K0.98×
23Ohio~20K0.94×
24Utah~4K0.93×
25Mississippi~4K0.93×
26Missouri~8K0.91×
27Kentucky~6K0.90×
28Oklahoma~5K0.90×
29West Virginia~2K0.90×
30Hawaii~2K0.89×
31Indiana~8K0.86×
32New Hampshire~2K0.86×
33Illinois~20K0.85×
34California~50K0.84×
35Arkansas~4K0.84×
36Colorado~7K0.81×
37Kansas~3K0.78×
38Michigan~10K0.77×
39Idaho~2K0.75×
40North Dakota<1K0.74×
41Washington~8K0.73×
42Vermont<1K0.73×
43Wisconsin~6K0.71×
44Maine~1K0.71×
45Nebraska~2K0.70×
46South Dakota<1K0.70×
47Oregon~4K0.68×
48Montana~1K0.68×
49Iowa~3K0.63×
50Minnesota~5K0.61×
Fig. 06

Affinity by region

Affinity by region — Invicta (company), United States
0.61×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Invicta (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Invicta (company) audience
#·InterestCategoryAffinity×
01Etienne AignerFashion & Accessoires1168.60×
02Hadiqa KianiMusic & Radio1015.74×
03Simone e SimariaMusic & Radio914.88×
04PayUBusiness & Career577.27×
05Flex WatchesMovies & TV551.52×
06TechnoMarineBusiness & Career254.92×
07Rock of Ages (Movie)Movies & TV221.14×
08Chrono24Shopping189.95×
09Jomashop.comShopping187.18×
10LongchampFashion & Accessoires117.07×
11Who Do You Think You Are? (U.S. TV series)Movies & TV95.46×
12OrientTravel & Leisure82.98×
13Crock-Pot Slow CookerFood & Beverages78.19×
14Scott EastwoodMovies & TV74.81×
15About Time (2013 film)Movies & TV60.20×
16PLEXTechnology & Electronics54.29×
17Brookes BrothersMusic & Radio44.33×
18Logan PaulMovies & TV41.25×
19FossilFashion & Accessoires29.56×
20G-ShockFashion & Accessoires24.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Invicta (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Invicta (company) audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM20.55×
IndulgenceJOY1.88×
Quality AwarenessPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Invicta (company) audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.81×
MindfulnessBALANCE0.88×
Convenience OrientationPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Invicta (company)'s target market in United States?

Invicta (company)'s target market in United States covers an estimated 587,067 people, concentrated in Florida and Texas.

02

What is the gender split and age of Invicta (company) customers?

22.8% of the Invicta (company) audience are female, 77.2% are male, with an average age of 40.4 years.

03

Which brands do Invicta (company) fans like most?

Invicta (company) fans show strongest brand affinity for Etienne Aigner (1168.6×), Chrono24 (189.95×), and Longchamp (117.07×) over the country average.

04

Where do Invicta (company) fans live in United States?

Invicta (company) fans in United States are most concentrated in Florida (reach ~100K), Texas (reach ~60K), and California (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Invicta (company) fans also like?

Beyond Invicta (company) itself, the audience over-indexes on Chrono24 (189.95×), Longchamp (117.07×), Rock of Ages (Movie) (221.14×), and PayU (577.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Invicta (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Invicta (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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